PM360

NOVEMBER 12, 2023

Technological innovations and changes in consumer behavior over the past 10 years have reduced friction, saved time, and opened new options for consumers and patients seeking routine prescriptions and refills via telehealth. Pharma marketing campaigns have traditionally been brand awareness oriented, with limited direct conversion potential.

Prescription 52

Prescription Media Pharma Patients 52

World of DTC Marketing

JANUARY 20, 2022

Many pharma brands are making mistakes when calculating and ranking channel value. Pharma has historically focused a significant portion of its marketing budgets on paid search. Even today, pharma continues to waste money on paid search when online health seekers prefer organic search results. and recent privacy regulations.

Digital Media 232

Digital Media Media Pharma Doctors 232

World of DTC Marketing

JULY 21, 2021

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. DTC ads do NOT lead to unnecessary Rxs.

Marketing 285

Marketing Prescription Side effects Doctors 285

World of DTC Marketing

APRIL 5, 2022

What is the definition of a successful pharma product launch? Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. This is a massive issue for most big pharma companies because it often takes weeks of meetings to make even small changes.

Pharma 196

Pharma Marketing Doctors Physicians 196

World of DTC Marketing

JULY 1, 2021

SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. Online ads for prescription drugs are unique.

Side effects 217

Side effects Doctors Prescription Media 217

World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. doctors and 45% of all NPS and physician assistants as verified members.

Doctors 286

Doctors Pharma reps Pharma Rep Physicians 286

World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. billion in 2018, and is expected to grow at a CAGR of 7.20% to reach $86.01

Pharma 181

Pharma Doctors Side effects Prescription 181

World of DTC Marketing

JANUARY 1, 2022

1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections. People don’t want to lose weight through diet and exercise if they can lose it through a prescription drug.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

NOVEMBER 17, 2020

Pharma product websites need to evolve and become a credible source of inline health information for people who are often lost in bad information online. Pharma product websites have always had one objective: get the website visitor to ask their doctor for an Rx. But Rich, we can’t compare pharma websites to CPG websites.

Pharma 155

Pharma Prescription Doctors Education 155

PM360

SEPTEMBER 28, 2022

However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Patients are willing to explore new prescription therapies as well, but most are unaware of their available options.

Marketing 98

Marketing Patients Pharma Doctors 98

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. Nowhere is this clearer than in pharma DTC TV ads. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S.

Prescription 266

Prescription Side effects Marketing Pharma 266

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

Medical 105

Medical Side effects Physicians Prescription 105

World of DTC Marketing

JANUARY 14, 2021

Digital pharma marketers have to “sell” the organization on the promise of digital marketing, but they also need to communicate that along with successes, there could be many failures. To master digital marketing, pharma needs to be prepared to fail. I’m optimistic that pharma can make it happen.

Marketing 180

Marketing Pharma Sales Management 180

PM360

JULY 26, 2022

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. However, only 32% of patients trust pharma-developed apps.

Pharma 105

Pharma Patients Healthcare Provider Physicians 105

World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. 9ine: “Why aren’t pharma websites updated?” Our groups thought pharma websites had a lot of credibility especially when our moderator informed them that the website had been approved by the FDA.

Pharma 180

Pharma Side effects Medical FDA 180

MedCity News

AUGUST 27, 2023

We can apply this approach in pharma by enhancing our patient journey maps and go beyond focusing on the key clinical engagement touch points (e.g., doctor visits, prescription pickups) and enriching our insights with the micro-moments surrounding these obvious events.

Healthcare 77

Healthcare Healthcare Prescription Doctors 77

World of DTC Marketing

APRIL 22, 2021

A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer. For most a content strategy is unheard of and even though email marketing is still a very viable tactic pharma sees it as too complicated to measure the ROI.

Marketing 265

Marketing Side effects Prescription Media 265

World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% to reach $9.53 this year). How reliable is this estimate? eMarketer has been wrong more times than I can count.

Doctors 227

Doctors Pharma Retail Electronics 227

World of DTC Marketing

AUGUST 8, 2022

Consumers have changed their shopping behavior due to the pandemic, and some of those changes are relevant for pharma marketers. The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online.

Side effects 226

Side effects Media Doctors Marketing 226

World of DTC Marketing

JUNE 24, 2021

Pharma TV ads drive people online to search for more information. Safety pages on Pharma product websites continue to have high utility. As we have seen over the past few years, Pharma companies are a business, a regulated business, but still a business. Prescription drugs are not the same as items found in a grocery store.

FDA 165

FDA Doctors Prescription Pharma 165

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. The FDA should require every pharma product website to devote part of its content to prevention and the importance of exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

World of DTC Marketing

MARCH 22, 2021

The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs. There is a direct correlation between pharma product website traffic and TV ads for new products. The other mistake pharma marketers make the absence of a content strategy.

Media 261

Media Prescription Pharma Healthcare 261

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. In our REAL world, that isn’t the way it happens. The research was straightforward.

Doctors 243

Doctors Marketing Insurance Prescription 243

World of DTC Marketing

MARCH 29, 2021

DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue. While it’s true that traffic on pharma websites is good, how these websites affect behavior has changed. Online searches for health information remain brisk, according to Google.

Media 182

Media Side effects Doctors Prescription 182

World of DTC Marketing

JULY 14, 2021

Talented marketers don’t want a career in pharma because of the culture. Many pharma agencies have allowed and sometimes forced experienced, talented people to leave while replacing them with inexpensive unproven people, and it shows. 1ne: Pharma companies are forcing out older, experienced employees. Pure fantasy.

Pharma 253

Pharma Prescription Recruitment Doctors 253

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S.

Prescription 52

Prescription Doctors Specialization Physicians 52

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. But is this really true across all DTC? That belief is out the window.

Prescription 249

Prescription Doctors Side effects Marketing 249

World of DTC Marketing

MARCH 11, 2022

But do doctors trust the system? consumers’ trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey. Physician trust in the U.S.

Physicians 212

Physicians Healthcare Healthcare Prescription 212

World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Let’s be clear about pharma product websites. Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions. Some are, but most aren’t.

Doctors 296

Doctors Side effects Marketing Electronics 296

Clarivate

DECEMBER 14, 2021

The share using physician-only social networks on a monthly basis has increased to 82%, from 58% in 2019, and 37% read pharma email newsletters weekly, versus 30% pre-pandemic (some specialists are more digitally-mature than others – particularly hematology-oncologists, endocrinologists and gastroenterologists).Meanwhile,

Pharma 52

Pharma Healthcare Healthcare Physicians 52

World of DTC Marketing

MAY 13, 2021

One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content. But what about online?

Physicians 173

Physicians Marketing Drug Sample Pharma 173

Contrarian Sales Techniques

DECEMBER 14, 2022

After the pandemic, many pharma reps shifted to digital sales calls, but the effectiveness of these calls has declined. The study also noted that face-to-face meetings have gained positive prescription intent, which is 17% higher than before the pandemic. In spite of this, the industry is still experiencing mixed results.

Sales 52

Sales Pharma Pharma reps Pharma Rep 52

World of DTC Marketing

AUGUST 23, 2020

Fourteen percent of US consumers reported lapses in access to or taking their prescription medications. Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . SUMMARY: Should pharma invest in digital to reach physicians?

Doctors 213

Doctors Physicians Pharma Medical 213

Pharma Marketing Network

MARCH 25, 2023

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists. “Direct-to-Consumer Advertising of Prescription Drugs.” ” Kantar Media, 2020.

Pharma 52

Pharma Food and Drug Administration Prescription Pharmaceutical 52

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications?

Marketing 155

Marketing Doctors Physicians Prescription 155

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies. Visit ACMA to learn more.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52

pharmaphorum

SEPTEMBER 1, 2022

As the pandemic progressed, the platform evolved to meet other needs that have materialised within the healthcare sector, including recently unveiling its “Visitless Prescriptions” service. “We are currently focused on offering a convenient way to get prescriptions. Both drugs are accessible via prescription only.

Medical 97

Medical Prescription Doctors Physicians 97