World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

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Referral MD

JULY 28, 2022

At the very onset of the COVID-19 pandemic, healthcare businesses across the US were suddenly faced with new and intense challenges. In this piece, we will be looking at a few ways healthcare organizations- both small and big- can think about growing their practice in 2022. Build a Strong Social Media Presence for your Practice.

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Scott’s Directories

JUNE 8, 2023

In today’s competitive healthcare industry, effective marketing strategies are essential for businesses looking to thrive and succeed. B2B medical marketing, in particular, requires a unique approach that targets healthcare professionals and organizations. Here are some strategies to consider: a.

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PM360

SEPTEMBER 15, 2022

Healthcare professionals (HCPs) are changing their habits accordingly. Viewpoint will leverage the vast digital, print, and live event HCP network to which HSS is aligned. Taryn Riggs, Marketing Strategist at HSS, is spearheading the HSS blog and analyzing where to best maximize HSS articles on social media.

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PM360

NOVEMBER 8, 2023

iCliniq , a leading global provider of healthcare resources with operations in the U.S., Dahlhausen has a proven track record when it comes to business development in the healthcare space. and as the Director of Professional Media Sales at WebMD. UAE, India, Singapore and Germany, has named Paige Dahlhausen as its Head of Sales.

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PM360

MARCH 24, 2023

Here’s a look at what’s hot for healthcare brands. Gaming One of the biggest themes this year with high relevance in the healthcare space is gaming technology. Sustainability Sustainability in the media and ad tech space is an emerging topic that we expect to see much more of this year. They were everywhere.

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Pharma Marketing Network

NOVEMBER 20, 2020

This year’s 24 th Annual Healthcare Internet Conference , held on November 16-18, speakers gathered (virtually) to share their thoughts and opinions on how technology is changing the patient and physician relationship, how to grow digital engagement, and how patient experiences are shifting with telemedicine during COVID-19.

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PM360

APRIL 5, 2023

The Point of Care Marketing Association (POCMA), a non-profit organization that aims to support the continued growth of the Point of Care (POC) media channel, hosted 270 healthcare marketers at its annual POC NOW Industry Summit at City Winery in New York City , March 22 nd. Finalists: Health Monitor Network, Phreesia.

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Pharma Marketing Network

MARCH 25, 2023

According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2 This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects. “Pharmaceutical Advertising: A Guide for Healthcare Professionals.”

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Scott’s Directories

OCTOBER 6, 2023

The Canadian healthcare sector, particularly the pharmacy industry, is massive and growing. They are not just healthcare providers but also critical medical decision-makers. Networking Opportunities: Create platforms for pharmacists to network and share insights. So, if you are looking for it, keep reading to know more.

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Nixon Gwilt Law

DECEMBER 16, 2021

What can Healthcare and Life Sciences businesses and investors anticipate for the healthcare industry in 2022? We asked our team five direct questions about innovations in healthcare, life sciences, and digital health in the coming year: What healthcare trends or opportunities are you most excited about?

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Clarify Health

JULY 27, 2020

Healthcare is notoriously conservative in its adoption of technology. With the sudden physical distance between patients and healthcare facilities imposed by the lockdown, providers proved they could transition to virtual care instantly. Yet, telehealth use skyrocketed because of the COVID-19 pandemic.

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pharmaphorum

OCTOBER 3, 2022

Pharma is moving into that space with social media and digital, but it needs to learn from Hollywood and TV and use more on-demand content,” Kapoor notes. “Network, behaviour, content, and the digital combined is where we think the world is going in content and to drive success,” Kapoor maintains.

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pharmaphorum

SEPTEMBER 6, 2022

Pharmacy chain CVS has stepped up its drive into the wider healthcare market with an agreement to buy at-home care and technology provider Signify Health for around $8 billion – reportedly besting Amazon in a bidding war for the group. CVS is paying $30.50 billion deal to buy LHC Group.

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Pharma Marketing Network

MARCH 23, 2023

According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2 This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects. billion in the US alone.

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Rep-Lite

NOVEMBER 14, 2023

Success in medical sales requires resilience, adaptability, and the ability to build lasting relationships with healthcare professionals. Medical sales involves selling a wide range of medical products and services, such as pharmaceuticals, medical devices, diagnostic equipment, medical software, and healthcare solutions.

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Salesforce

DECEMBER 1, 2021

In the healthcare and life sciences industries, those relationships have traditionally developed in person. Visits to a doctor’s office to hand out drug samples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff. Drive sales with connections in B2B Healthcare and Life Sciences.

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Pharma Marketing Network

FEBRUARY 16, 2021

Some changes include relationships between patients and HCPs, how patients visit doctors, and especially how pharmaceutical and healthcare conferences are hosted. You can promote your event through email marketing, social media, and by posting it on your company’s website.

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Pharma Marketing Network

FEBRUARY 4, 2021

The pharma and healthcare industry were greatly impacted by the (almost) complete elimination of in-person interactions, whether that be between sales reps and physicians or physicians and patients. The Quick Transition to Non-Tradition Forms of Healthcare. Capitalizing on the Increased Use of Social Media and Telehealth.

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Pharma Marketing Network

OCTOBER 30, 2020

So, what is driving the overall healthcare and pharma digital ad spending growth? The crisis also led to an influx of marketing around medical supplies, consumer adoption of telemedicine, and regional advertising for reopening doctor offices and medical clinics. of healthcare and pharma’s digital spending going towards mobile, 42.5%

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PM360

JUNE 11, 2022

On average, pharmaceutical companies have increased their overall digital media spend more than 50% compared to pre-COVID-19 levels. Four in five consumers have shared their preference moving forward of digital channels for healthcare communications. The Pain Points of Digital Clutter Are Pervasive.

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Rep-Lite

MARCH 28, 2023

A medical sales representative’s primary goal is to sell medical products and services to healthcare providers. As a medical sales rep, you will be responsible for the development of relationships with physicians and other healthcare professionals in order to promote your company’s products or services.

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PM360

SEPTEMBER 7, 2023

This health crisis thrust me squarely into the middle of one of the fastest-growing healthcare stakeholder groups—non-paid family caregivers. As communicators, we dig deep to uncover people’s challenges and hopes as they travel along complex healthcare journeys so we can help our clients show up for them in meaningful ways.

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PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider? Walmart has recently focused on expanding its virtual healthcare presence.

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Pharma Marketing Network

FEBRUARY 16, 2021

Some changes include relationships between patients and HCPs, how patients visit doctors, and especially how pharmaceutical and healthcare conferences are hosted. You can promote your event through email marketing, social media, and by posting it on your company’s website.

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PM360

SEPTEMBER 15, 2022

But battling information asymmetry is one of the best ways to address the ongoing inequities in our healthcare system. The increased relevance and usage of social media is significant and is likely to be integral in gathering insights to inform the drug development pathway. Lisa Lishman. Why Patient Inclusion Is Essential.

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Silver Line CRM

NOVEMBER 11, 2020

In order to advance the effective delivery of healthcare for individuals, health information systems must work together within and across organizational boundaries. Things like: Media spend. Partnering with pharmacies and other healthcare organizations to create a holistic experience. Prescription lift. Web or email conversion.

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Evolve Your Success

AUGUST 16, 2022

How can healthcare practices and medical sales representatives use social media for business growth? Justin also talks about the specific services they offer to physicians, surgeons, and other healthcare practitioners. Sales Reps, Surgeons, And Social Media With Justin Knott. — Watch the episode here.

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PM360

NOVEMBER 21, 2022

As an industry, we need to assess the available technology being used for remote healthcare and to align where it fits along the patient’s functional journey, all its micro-moments, pain points, or saturation points. Telehealth is different from telemedicine because it refers to a broader scope of remote healthcare services than telemedicine.

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Pharma Marketing Network

OCTOBER 4, 2020

He’s a serial entrepreneur, a search engine marketing evangelist and a passionate networker. Don ( PMN): Hello everyone thanks for joining us at the Pharma marketing podcast. I’m your host Don Langsdorf our guest today is Vlad Mkrtumyan. Vlad thanks for joining us today. Vlad (LI): Great that you want to kick it off.

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Pharma Marketing Network

DECEMBER 17, 2021

Staffing changes, such as pharma hiring out of their ad agency partners, seem to also indicate that there will be some continued trend toward insourcing some digital media functions. What does that do to the doctor patient visit? A Continued Boost in Pharma’s Reputation. HCP Engagement and Pharma Salesforces.

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Healthcare Success

APRIL 18, 2022

Patient reviews can make or break a business in this era of healthcare consumerism and online reputations. More than 94% of healthcare patients use online reviews as the first step in researching physicians and hospitals. Online doctor reviews continue to gain credibility for potential and current patients. Improved Local SEO.

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Healthcare Success

APRIL 18, 2022

Patient reviews can make or break a business in this era of healthcare consumerism and online reputations. More than 94% of healthcare patients use online reviews as the first step in researching physicians and hospitals. Online doctor reviews continue to gain credibility for potential and current patients. Improved Local SEO.

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InCrowd

JULY 14, 2022

Before the pandemic, I likely lost valuable networking opportunities with providers and representatives from various specialties who would be hosting dinner and information sessions; difficult to rub elbows when you have a daycare or babysitter that is waiting for you, and newborns to feed. She acts like she doesn’t even care anymore”.

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PM360

JULY 17, 2023

During the 2023 Condé Nast Health Upfront , a virtual event that was held on June 27, the media company revealed several new offerings for advertisers that meet the needs of growing industry trends around influencer marketing, video, authentic engagement, and culture as the newest health KPI.

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Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. And he’s also a Pharma Marketing Network Editorial Advisory Board member. So tell me about the latest happenings that you’re seeing in the world of healthcare and digital innovation. I’ll be your host today. He’s known industry-wide.

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