World of DTC Marketing

MAY 30, 2021

SUMMARY: Amazon has set its sights on healthcare as it smells another profit opportunity. Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. We are heading that way.

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Healthcare Healthcare Insurance Medical 198

World of DTC Marketing

MARCH 27, 2022

continue to lack adequate insurance coverage. of children had private insurance that did not cover mental health services, totaling 950,000 youth. . Every new doctor and therapist a patient visits must be given a copy of those laws that the patient must read and sign. Healthcare in the U.S. There was a 0.3%

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Healthcare Healthcare Insurance Ethics 259

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. The idea that Americans should take personal responsibility for their health is a topic that needs to be addressed in relation to healthcare costs.

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Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

APRIL 5, 2021

Some are also increasing their profit margins by forcing out healthcare staff who have seniority and earn more. One of the best ways is to cut costs which means letting experienced healthcare workers go. Still, older healthcare employees who are at the top of the earnings schedule are being forced out. Changes are imminent.

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Healthcare Healthcare Patients Insurance 188

PM360

APRIL 7, 2023

Patient Pages: How Healthcare Costs Affect Insured Patients Today A new study shows an insured American with an employer-sponsored health insurance plan can expect to spend more than $320,000 (including insurance premiums and out-of-pocket costs) during his/her adult lifetime.

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Healthcare Healthcare Insurance Physicians 52

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. doctors are calling two particular drugs “paradigm-shifting”—tirzepatide, sold as Mounjaro , and semaglutide, sold as the brands Ozempic , Wegovy , and Rybelsus.

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Healthcare Healthcare Doctors Pharma 59

World of DTC Marketing

APRIL 7, 2021

American healthcare is in trouble. Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. Highest-paid CEOs in 2019: Who made the list from healthcare. Healthcare, in short, is capitalism run amok. The post What do future healthcare CEOs look like?

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Healthcare Healthcare Food and Drug Administration Pharma 162

World of DTC Marketing

JULY 17, 2022

A Harvard study found that almost half of Americans are expected to be obese by 2030, accounting for up to 18 percent of healthcare spending on related conditions, ranging from heart disease and stroke to osteoarthritis. . Wegovy’s monthly list price in the US is about $1,350, and some insurers are not yet covering the drug.

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Side effects Insurance Doctors Prescription 209

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Healthcare Healthcare Marketing Healthcare Provider 77

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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Doctors Physicians Marketing Prospecting 61

World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

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Insurance Doctors Side effects Pharma 200

World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 I can easily schedule a telehealth appointment with my doctor without paying $199 a year. 2wo: One of the continued challenges for healthcare is coordinating tests such as MRIs and blood work. So let’s diagnose Amazon’s purchase.

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Doctors Prescription Consulting Physicians 283

Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

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Retail Healthcare Healthcare Physicians 52

Referral MD

SEPTEMBER 21, 2023

One area where AI can make an impactful difference is streamlining the referral process for doctors and patients, reducing wait times, and improving the overall quality of healthcare. Referrals can also be frustrating for patients and doctors. Referrals can be time-consuming and inefficient for medical office staff.

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Doctors Healthcare Provider Healthcare Healthcare 95

Healthcare Success

OCTOBER 9, 2023

Healthcare consumers demand better, more personalized experiences at every touchpoint. Listen to the podcast: So, it makes sense for healthcare businesses to focus their attention on their websites, landing pages, and paid search campaigns. So, how can healthcare marketers effectively capture and maintain their interest?

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Healthcare Healthcare Doctors Marketing 72

World of DTC Marketing

FEBRUARY 18, 2022

Today, with that infection risk easing for those who have been vaccinated, many patients nevertheless prefer that doctors, nurses, and other health workers be able to examine and talk to them in person. Of those, 82% reported satisfaction, yet nearly two-thirds — 64% — would have preferred to see their nurse or doctor in person.

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Doctors Physicians Insurance Medicine 247

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. There is no doubt that healthcare is the middle of an evolution not seen in over 30 years.

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Marketing Doctors Healthcare Healthcare 253

pharmaphorum

DECEMBER 20, 2022

Yet, optimal healthcare remains out of reach for most of the world as many countries continue to struggle with the burden of disease, growing complexity of healthcare, and persistence of health disparities. For example, AI-enabled imaging techniques can help doctors detect diseases earlier and more accurately.

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Healthcare Healthcare Patients Electronics 93

Contrarian Sales Techniques

FEBRUARY 24, 2023

By implementing those tips and strategies, patients can save a significant amount of money on their medication costs, and medical sales representatives can offer to provide valuable advice and assistance to others in managing their healthcare expenses. Do your own research and consult with experts when making decisions about your healthcare.

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Medicine Healthcare Healthcare Insurance 52

Clarify Health

OCTOBER 3, 2023

Despite the rapid adoption of digital technology in other industries, healthcare has been a bit slower to transform. This shift in healthcare focuses on treating patients more like consumers , giving them more control and options in their healthcare decisions.

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Healthcare Healthcare Patients Side effects 59

Referral MD

MAY 20, 2022

Innovators are always looking for more effective ways to deliver healthcare services to patients. The industry invests heavily in research and development as new healthcare technologies can save lives and be quite profitable. Here are some tech trends in the healthcare industry. The healthcare sector is no different.

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World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% 3hree : Total online healthcare spending will increase. to reach $9.53 this year). END Points.

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World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. In our REAL world, that isn’t the way it happens. The research was straightforward.

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Doctors Marketing Insurance Prescription 243

Referral MD

APRIL 7, 2022

The healthcare industry is getting more diverse and complex day by day. Interoperability in healthcare has emerged as one of the biggest trends that are reshaping the way patient-related data is exchanged and interpreted. Healthcare systems process interoperability at different levels based on their size and complexity.

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Healthcare Healthcare CRM Doctors 52

World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

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Doctors Physicians Consulting Pharma 180

Clarify Health

OCTOBER 13, 2021

Healthcare price transparency continues to grow, with health insurers required to release cost-sharing estimates beginning in 2022. What’s new for healthcare price transparency in 2021 ? The American healthcare system is ushering in a new era of health cost transparency. Why is price transparency important in healthcare?

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Healthcare Healthcare Insurance Networking 52

Clarify Health

JANUARY 2, 2024

Leveraging Data to Improve Patient Journeys Healthcare Unbound episode recap: There’s never been more healthcare data (or access to it). Data on various aspects of patients’ journeys through the healthcare system are particularly powerful for both providers and payers. “But they have evolved over time.”

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Healthcare Healthcare Patients Healthcare Provider 52

Referral MD

MAY 30, 2023

This can leave healthcare practitioners struggling to stay afloat financially. Can a healthcare practice increase revenue by improving its medical billing process? Many doctors and medical practices choose to use a third-party billing company because they find it more affordable than hiring staff to do this work in-house.

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Medical Insurance Healthcare Healthcare 97

Clarify Health

JUNE 26, 2023

The technology landscape is evolving at a pace that hasn’t been seen in years, and we’re at a generational stairstep in what is possible, not just in healthcare but everywhere. Generative artificial intelligence (AI) seems ubiquitous and has dramatic applicability in the healthcare industry. Clarify is already out in front.

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Healthcare Healthcare Physicians Doctors 52

Referral MD

APRIL 24, 2022

Medical malpractice can occur: During the doctor-patient appointment. In some states, doctors are liable for their mistakes and are required to pay damages to their patients. In other conditions, doctors may have limited liability if they commit errors due to negligence. Healthcare Technology in Medical Malpractice.

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Healthcare Healthcare Doctors Medical 52

pharmaphorum

OCTOBER 19, 2022

CVS Health recently acquired home healthcare agency, Signify Health , for a whopping $8 billion. With the biggest players across the healthcare industry interested in making an offer, I only expect the popularity and availability of home healthcare to grow from here. What challenges does CVS face?

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Healthcare Healthcare Retail Insurance 52

World of DTC Marketing

JULY 1, 2021

Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions.

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Side effects Doctors Prescription Media 217

World of DTC Marketing

JUNE 14, 2022

However, only 7% of people surveyed mentioned cancer, although doctors have long known that fat increases the risk of developing cancers of the colon, breast, prostate, uterus, and specific other sites. Doctors have refrained from telling patients, and insurance companies usually send a letter.

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World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?

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Healthcare Healthcare Insurance Retail 230

Referral MD

AUGUST 25, 2023

One area where AI can make an impactful difference is streamlining the referral process for doctors and patients, reducing wait times, and improving the overall quality of healthcare. However, referrals can be time-consuming and sometimes frustrating for doctors and patients. This is where AI can help.

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Doctors Healthcare Healthcare Patients 52

World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

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Physicians Healthcare Healthcare Prescription 212

World of DTC Marketing

MAY 11, 2021

IN SUMMARY: Hypertension, diabetes, and obesity drive a lot of healthcare costs, and the obesity epidemic may be one of the root causes of the rise in rates of hypertension, diabetes and even certain types of cancer. The average health insurance plan participant without a chronic condition pays just $778 a year out of pocket. .

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