World of DTC Marketing

FEBRUARY 18, 2022

Today, with that infection risk easing for those who have been vaccinated, many patients nevertheless prefer that doctors, nurses, and other health workers be able to examine and talk to them in person. Of those, 82% reported satisfaction, yet nearly two-thirds — 64% — would have preferred to see their nurse or doctor in person.

Doctors 247

Doctors Physicians Insurance Medicine 247

World of DTC Marketing

JULY 5, 2022

Why don’t doctors have the “the talk”? The results of two surveys, one of primary care physicians and the other of patients, found that while most doctors want to help patients lose weight and think it is their responsibility to do so, they often don’t’ know what to say.

Insurance 200

Insurance Doctors Side effects Pharma 200

World of DTC Marketing

AUGUST 29, 2022

That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. HCPs want to understand their patients better as insurers require better patient outcomes. DTC marketers spend a lot of time and money gaining insights into patients and caregivers.

Side effects 203

Side effects Physicians Insurance Marketing 203

Medico Reach

SEPTEMBER 30, 2022

Then, the platform will connect them with the right doctor. The doctors will offer valuable insights and consultation to reduce the issues. It is very convenient to book an online dental consultation with a doctor through a private conference room. However, the platform doesn’t accept health insurance.

Consulting 98

Consulting Insurance Doctors Prescription 98

World of DTC Marketing

JULY 26, 2022

I can easily schedule a telehealth appointment with my doctor without paying $199 a year. I’m an Amazon Prime customer, and I use Amazon for many of my needs, but when it comes to healthcare, I prefer a local pharmacy and seeing a doctor in person. So let’s diagnose Amazon’s purchase.

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Doctors Prescription Consulting Physicians 283

World of DTC Marketing

JUNE 6, 2021

Can diabetes patients really stay adherent to a drug for 63 weeks in which 85% of patients report GI side effects and will insurance cover the cost? Meanwhile, a 2020 study found Medicaid beneficiaries were 27% more likely to have obesity than those who had commercial insurance. . appeared first on World of DTC Marketing.com.

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Side effects Insurance Medical Patients 318

World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx. Here are things I believe are more realistic.

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Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

AUGUST 24, 2021

2wo: Health insurers must significantly raise premiums on people who chose not to get vaccinated. 3hree: Unvaccinated people should not be eligible for unemployment insurance. 5ive: Health insurers should be calling their customers to urge them to get vaccinated in coordination with local HCPs.

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Insurance Doctors Media FDA 198

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. In our REAL world, that isn’t the way it happens. The research was straightforward.

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Doctors Marketing Insurance Prescription 243

Referral MD

SEPTEMBER 21, 2023

One area where AI can make an impactful difference is streamlining the referral process for doctors and patients, reducing wait times, and improving the overall quality of healthcare. Referrals can also be frustrating for patients and doctors. AI can also help doctors determine which specialist best suits the patient’s needs.

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Doctors Healthcare Provider Healthcare Healthcare 95

World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

Doctors 180

Doctors Physicians Consulting Pharma 180

World of DTC Marketing

JULY 1, 2021

Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions.

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Side effects Doctors Prescription Media 217

World of DTC Marketing

SEPTEMBER 24, 2021

Physicians and insurers are rejecting Aduhelm because it should never have been approved in the first place. Many doctors also became upset at the idea of telling Alzheimer’s patients that the drug didn’t work. Thank health care professionals and insurers for not drinking any of Biogen’s Kool-Aid.

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Insurance Pharma Doctors Physicians 222

World of DTC Marketing

MAY 4, 2022

After a few days of pain and discomfort in my shoulder, I emailed my doctor to get an MRI. CVS knows where the future of healthcare is going, but setting up stores with doctors, and diagnostic equipment is a heavy expense. In the meantime, PBMs, pharma, and insurers will continue to make money at patients’ costs.

Healthcare 210

Healthcare Healthcare Doctors Insurance 210

World of DTC Marketing

AUGUST 4, 2021

Cost is not that big of an issue for people who have health insurance. 6ix: Online health seekers trust pharma products, but they are “very concerned” about rising drug costs as their health insurance rates climb. Their doctor was a distant second. Last year was an excellent year for our consulting group.

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Side effects Marketing Insurance Pharma 279

World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. Two doctors I chatted with said they are getting requests from patients who want to lose weight and do not have diabetes.

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Side effects Media Doctors Marketing 226

World of DTC Marketing

NOVEMBER 16, 2021

2wo : Patients are becoming “customers” of healthcare as they pay more for health insurance. 5ive: People are interacting with their doctors in new ways. There is no longer a need to go to the doctor to ask for an Rx renewal. They are also overwhelmed with data, and there are trust issues around the sources of data.

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Marketing Doctors Healthcare Healthcare 253

World of DTC Marketing

FEBRUARY 15, 2021

One of the features I do like is the “find a doctor” feature. The online health seeker just enters his/her zip code and can find a doctor to help diagnose possible sever asthma. One physician also said that he was sure insurers would require other, less expensive treatments first before Nucala.

Physicians 205

Physicians Education Doctors Insurance 205

World of DTC Marketing

JUNE 14, 2022

However, only 7% of people surveyed mentioned cancer, although doctors have long known that fat increases the risk of developing cancers of the colon, breast, prostate, uterus, and specific other sites. Doctors have refrained from telling patients, and insurance companies usually send a letter.

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Doctors Insurance Healthcare Healthcare 176

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. doctors are calling two particular drugs “paradigm-shifting”—tirzepatide, sold as Mounjaro , and semaglutide, sold as the brands Ozempic , Wegovy , and Rybelsus.

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Healthcare Healthcare Doctors Pharma 59

World of DTC Marketing

JUNE 15, 2021

QUICK POINTS: Telemedicine claims as a proportion of all commercial health insurance claims decreased by 5.1% Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. nationwide from February to March, after a steeper decline of 15.7% Cases declined as a result.

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Side effects Insurance Doctors Pharma 193

World of DTC Marketing

NOVEMBER 1, 2021

While 75% agreed that being informed about pharma treatment options could save lives, more than 30% said they didn’t know enough information before they talked to their doctors. Insurers are fighting for customers, and COVID spending is still vibrant. People also reported feeling less informed than ever. END Points.

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Doctors Pharma Retail Electronics 227

MaBiCo

JANUARY 28, 2016

Pharma Selling: What Doctors expect from Medical Sales Reps? One major goal of a medical sales representative is to be seen as a valued consultant by Doctors. What are the various sources of information for Doctors & Pharmacists. insurance companies. The key to convince the doctor with our product. colleagues.

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Medical sales reps Doctors Medical sales Medical 52

World of DTC Marketing

MAY 30, 2021

” Now consider this; most patients still have to call their doctors to get them to send medical records to each other, and there isn’t one place online where patients can view ALL their medical records. Insurance premiums—and insurance company profits—have risen far faster than workers’ wages.

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Healthcare Healthcare Insurance Medical 198

Referral MD

MAY 30, 2023

Many doctors and medical practices choose to use a third-party billing company because they find it more affordable than hiring staff to do this work in-house. Another benefit of working with outsourced physician billing services is that it will handle the complexities of insurance credentialing. If it is not, the claim is resubmitted.

Medical 97

Medical Insurance Healthcare Healthcare 97

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications?

Marketing 155

Marketing Doctors Physicians Prescription 155

Referral MD

AUGUST 25, 2023

One area where AI can make an impactful difference is streamlining the referral process for doctors and patients, reducing wait times, and improving the overall quality of healthcare. However, referrals can be time-consuming and sometimes frustrating for doctors and patients. This is where AI can help.

Doctors 52

Doctors Healthcare Healthcare Patients 52

World of DTC Marketing

APRIL 1, 2021

Many Americans think it’s OK to ask people with unhealthful lifestyles to pay higher insurance premiums and deductibles. The most trusted source of health information continues to be physicians, and pharma, along with insurers, should be supplying doctors with all types of patient information that can be used during office visits.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

PM360

APRIL 7, 2023

Patient Pages: How Healthcare Costs Affect Insured Patients Today A new study shows an insured American with an employer-sponsored health insurance plan can expect to spend more than $320,000 (including insurance premiums and out-of-pocket costs) during his/her adult lifetime. One in three (33%) U.S.

Healthcare 52

Healthcare Healthcare Insurance Physicians 52

World of DTC Marketing

MARCH 27, 2022

continue to lack adequate insurance coverage. of children had private insurance that did not cover mental health services, totaling 950,000 youth. . Every new doctor and therapist a patient visits must be given a copy of those laws that the patient must read and sign. Both adults and youth in the U.S. There was a 0.3%

Healthcare 259

Healthcare Healthcare Insurance Ethics 259

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4 In researching research trends, Wegovy.com doesn’t have much traffic at all, but the DTC for the product has not started yet.

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Side effects Patients Insurance Doctors 194

World of DTC Marketing

SEPTEMBER 14, 2021

It had been over six months since I had my Moderna vaccinations, and my doctor recommended a booster shot, saying, “it can’t hurt.” To date, I have not received any communication on vaccinations from my health insurer or pharmacy. Science has become a pawn in the debate around vaccinations.

Media 159

Media Insurance Healthcare Provider Doctors 159

World of DTC Marketing

FEBRUARY 2, 2021

Digital health can be a huge game-changer, but only when apps and home devices are studied and get buy-in from HCP’s and insurers. It is also important to ensure that the doctors oversee diagnosis. If a doctor makes a mistake when diagnosing and treating your illness, rules establish their responsibility and legal liability.

Insurance 139

Insurance Doctors Healthcare Healthcare 139

World of DTC Marketing

AUGUST 2, 2020

Too many insurers are not contacting their customers to tell them they need to lose weight or else they are in danger for a some serious health problems but it all starts with. patients personal doctor. Too many Americans are sitting on the couch with their laptops or iPad’s and eating without doing any exercise.

Insurance 295

Insurance Doctors Physicians Healthcare 295

World of DTC Marketing

DECEMBER 23, 2020

The old belief is that patients who are interested in new treatments ask their doctor about them. Is it covered by my insurance? ” rather than assuming that they’re running to their doctor to ask for an Rx. What happens when someone is interested in a new DTC product? That belief is out the window.

Prescription 249

Prescription Doctors Side effects Marketing 249

World of DTC Marketing

MARCH 5, 2022

His doctors never warned him about the disease, and he would only give himself daily injections without checking his blood sugar. All Pete’s doctors did was treat his condition. 3hree: Insurers need to treat their customers as individuals, not just a broad audience.

Healthcare 270

Healthcare Healthcare Doctors Leads 270

World of DTC Marketing

APRIL 5, 2021

They said “medical claims and revenues noticeably declined among hospitals during the height of the pandemic, which has benefited health insurers. One of the best ways is to cut costs which means letting experienced healthcare workers go. HCA’s second-quarter profit was roughly $1.1

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Healthcare Healthcare Patients Insurance 188