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Marketing to physicians

World of DTC Marketing

Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content. Drug samples are still effective. What about physician social media sites?

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How to Become a Pharmaceutical Sales Representative

Pharmaceutical Representative Training

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What is a pharmaceutical sales representative?