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Streamlining the Referral Process with AI

Referral MD

One area where AI can make an impactful difference is streamlining the referral process for doctors and patients, reducing wait times, and improving the overall quality of healthcare. Referrals can also be frustrating for patients and doctors. Referrals can be time-consuming and inefficient for medical office staff.

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Buying Medicines and Choosing Healthcare Options in Malaysia

Contrarian Sales Techniques

Finally, patients can save even more money by taking advantage of discounts and promotions offered by pharmacies, such as loyalty programs or special sales. Do your own research and consult with experts when making decisions about your healthcare. Consider these when buying health insurance in Malaysia: 1.

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Edelman Trust Barometer raises questions

World of DTC Marketing

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

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Fewer Prescribers Are Driving NBRx Than You Think—Here’s Why

PM360

While it’s unsurprising that patients flock to these cheaper alternatives to treat common conditions, generic medications aren’t as accessible for specialized conditions, which gives pharma marketers an opportunity to drive scripts where the market is less crowded. References: 1. Symphony Health Solutions, practitioner insight’s data, 2022.

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Preventive Care Awareness and Access is Lagging for LGBTQ+ Patients—But Pharma Can Help

PM360

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. Many LGBTQ+ patients have experienced negative interactions that have left them feeling unsafe or uncomfortable in healthcare settings.

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How to Ask for Patient Reviews to Grow Your Online Reputation

Healthcare Success

Online reviews play a significant role in the success of any healthcare organization. In fact, patient reviews of doctors come in third as the most influential driver in consumers’ decisions 1 (after insurance acceptance and location). There are many healthcare-specialized RMS providers available. 72% of U.S.

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The 7 Ps of Marketing

Healthcare Success

In the highly saturated healthcare market—where strategic decisions directly influence business growth—the 7 Ps act as a fundamental compass, often separating amateurs from professionals. In healthcare, that means defining your available providers, products, and services and emphasizing what sets your organization apart. Paid search.

Marketing 112