Scott’s Directories

JULY 7, 2022

The healthcare industry, as a result of immense interest and competition, has undergone a massive digital transformation in recent years. From curating an online Winnipeg doctors list to formulating digital marketing strategies, everything in the industry has moved online.

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Healthcare Success

OCTOBER 30, 2023

Here are a few ways to attract patients searching for healthcare services nearby Claim your Google Business Profile (GBP) and optimize it with appropriate information Engage on social media and add posts to your GBP Optimize online directories and maintain consistent NAPW (e.g., location, amenities, equipment, etc.)

Marketing 118

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PM360

MARCH 24, 2023

Nearly 7 in 10 surveyed patients (69%) said they had sought resources beyond their healthcare provider to get more information about their cancer. Patients are more empowered than ever, thanks to technology and social-media platforms where they can find answers about their disease and treatment,” Goel says.

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Scott’s Directories

OCTOBER 19, 2022

Social Strategy Another common trend that most B2B marketers in the healthcare sector use is social media. Social media provide an effective ad platform for marketers, as one can reach more people worldwide on these social media platforms.

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . paid search ads, posters, flyers, email, social media, etc.)

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Referral MD

APRIL 27, 2023

AI can help healthcare providers predict outcomes, improve patient care and reduce costs. For example, doctors can use AI to help make better decisions about patient treatment plans based on how similar patients have responded to different treatments in the past.

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LEVO Health

AUGUST 17, 2021

If you’re a healthcare provider, you should be searching for innovative ways to attract new patients and gain an edge over your competitors. Your Practice Needs Social Media. billion people use social media worldwide, making it a crucial part of connecting with your community. Their voice speaks volumes. .

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Patients Media Engineering Doctors 52

PM360

SEPTEMBER 28, 2022

Health marketers have a responsibility to move away from homogenous media plans that assume the general population can be targeted and reached in broad, sweeping strokes. The Spanish version had a 27% higher brand opinion and 83% higher intention to ask a doctor about the Rx. The Benefits of an Inclusive Marketing Approach.

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PM360

JUNE 11, 2022

While social media had already been on the rise for disseminating medical information, the COVID-19 pandemic pushed many healthcare providers (HCPs) into the space. So when it comes to gaining trust on social media, HCPs should be the go-to influencers for pharma to get on their side. One in three consumers in the U.S.

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pharmaphorum

SEPTEMBER 6, 2022

Adding Signify extends its reach into patients’ homes, and also allows it to scoop up Caravan Health – a start-up bought by Signify for $250 million in February – which helps healthcare providers transition to accountable care organisations (ACO). billion deal to buy LHC Group.

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Scott’s Directories

APRIL 30, 2022

With modern digital marketing tools, healthcare marketers can focus on finding quality leads without expensive expos. For instance, they can quickly get a business information database like the list of doctors in Quebec. This would be helpful information in their marketing strategies for converting doctors into customers.

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LEVO Health

JANUARY 30, 2024

The fast-paced nature of digital media has shifted consumer behavior, making digital video advertising one of the most powerful tools for reaching your target audience. When patients feel they know their healthcare provider, they are more likely to seek care and adhere to treatment plans.

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Pharma Marketing Network

NOVEMBER 20, 2020

When it comes to communicating with healthcare providers, 60% of patients would rather use technology to communicate with healthcare providers and manage their conditions. The way patients are seeking and obtaining healthcare has certainly changed over the past year due to COVID-19. Brought to you by Greystone.net.

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LEVO Health

NOVEMBER 16, 2023

For example, younger HCPs might be more receptive to innovative and interactive digital experiences, while more seasoned HCPs might prefer detailed, research-backed content delivered through more traditional digital channels, such as email, which 65% of healthcare providers prefer for receiving industry news and updates.

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Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . paid search ads, posters, flyers, email, social media, etc.)

Leads 52

Leads Patients Healthcare Provider Healthcare 52

LEVO Health

OCTOBER 6, 2021

Studies indicate that over 70% of patients use online reviews to find a new doctor, meaning that a positive online presence is crucial to increasing your patient base. . A healthcare marketing agency is able to build and optimize a website for your practice that is visually appealing and easy to navigate. Social Media Presence.

Healthcare 52

Healthcare Healthcare Marketing Medical 52

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

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Scott’s Directories

OCTOBER 6, 2023

They are not just healthcare providers but also critical medical decision-makers. A comprehensive list of Canadian pharmacies provides a starting point, but understanding their needs and challenges is critical to successful engagement. So, if you are looking for it, keep reading to know more.

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Healthcare Success

SEPTEMBER 27, 2022

Years ago, it was common for healthcare providers to ask, “How did you hear about us?” With call tracking for doctors, practices, and hospitals, you'll get real-time performance results and ROI for your marketing efforts. Get Started with Call Tracking for Healthcare. It also eliminates human errors (e.g.,

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Healthcare Healthcare Marketing CRM 57

Veeva

AUGUST 15, 2021

Get continuous, automatic data updates to improve sales rep productivity and drive intelligent engagement with healthcare providers. Have visibility into relationships between healthcare providers and organisations to improve targeting, eliminate territory coverage gaps, and create account-based selling plans.

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PM360

JUNE 29, 2022

What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider? Healthcare has been expanding beyond the walls of traditional health systems for years, and this change has only been accelerated by COVID-19. Walmart has recently focused on expanding its virtual healthcare presence.

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PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. Reason 5: GoodRx HCP Media Solutions Are NEW How can “new” solutions already have an audience of nearly a million HCPs?

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Media Prescription Healthcare Provider Patients 52

Rep-Lite

NOVEMBER 14, 2023

These jobs in medical sales play a role in ensuring that healthcare providers have access to the latest and most effective solutions. This requires the sales representative to stay up-to-date with the latest advancements in healthcare products and technologies. Many companies post job openings on their career pages.

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Rep-Lite

MARCH 28, 2023

This article provides five actionable steps with helpful advice on how to thrive in the field of medical sales. A medical sales representative’s primary goal is to sell medical products and services to healthcare providers. What Does a Medical Sales Rep Do?

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Medical sales Medical sales reps Medical Sales 52

Healthcare Success

SEPTEMBER 20, 2022

Help Providers Win New Patients from Large Local Businesses with These Tactics. Most healthcare providers have local businesses that are (or could be) a source of new business. If the company is large or dominant within the community, direct some of your general media advertising to target these employees specifically.

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PM360

SEPTEMBER 7, 2023

Leverage data for effective targeting: Data-driven targeting strategies reveal media usage behaviors that help communicators identify platforms and pathways to meet caregivers where they are. Providing caregiver-targeted tools and resources to healthcare providers is a win-win.

Healthcare 52

Healthcare Healthcare Education Patients 52

Healthcare Success

MAY 24, 2022

Even if you’re happy with your current patient volumes, healthcare marketing can’t happen without a planned medical marketing strategy to keep your healthcare brand at the forefront of people’s minds. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Healthcare Healthcare Marketing Physicians 104

PM360

JUNE 11, 2022

The pandemic sparked an increase in social media activity, as patients sought relief via online communities. Social media consumption remains high, making influencer programs more valuable than ever. Typically, we think of patient partnerships in terms of their external impact—for example, to help educate doctors and payers.

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Patients Pharma Education Media 59

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? Give Patients the Resources They Want.

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Patients Prescription Doctors Education 98

Pharma Marketing Network

OCTOBER 4, 2020

Don ( PMN): It’s great to have you on we’ve got a lot to get through today, you run the company Logic Inbound which is largely a an SEO firm and so I wanna kick things off here by talking about how SEO works for the doctors and healthcare entrepreneurs that want to do it on their own.

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Evolve Your Success

APRIL 11, 2023

We had some great responses because it solves some problems on the clinician side, the patient side and the healthcare provider side. That’s an individual doctor change. You need to sell to those individual doctors. That is the opportunity for a representative to brand themselves on social media.

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Healthcare Success

DECEMBER 22, 2022

Your CEO expects you to be a graphic designer, writer, web developer , videographer, social media guru, online advertising expert , SEO expert , traditional media buyer, content marketer , brand expert , physician liaison , and PR person.". Uninitiated executives and doctors assume marketing is easy. I said, "Let me guess.

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Marketing Healthcare Healthcare Media 59

PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. Equally important, let’s challenge the view of POC as “just a media channel”—it’s so much more than that. Linda Ruschau. Encourage Patient-HCP Interactions.

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Evolve Your Success

JULY 12, 2022

Are you already on social media? Today, Omar Khateeb and Samuel Gbadebo dive into the value of social media selling in the healthcare sales space. He runs an organization that helps medical sales reps grow in their careers and develop a brand through social media, as we hear it evolve as success. Don’t get left behind.

Medical sales reps 52

Medical sales reps Medical sales Media Sales 52

Healthcare Success

JUNE 6, 2022

After all, would you trust your own eyes to a surgeon who has done 20 surgeries, or another doctor who has done 2,000 surgeries? One of the biggest reasons doctors choose employment over private practice is changes to reimbursement. Competition in healthcare now includes both direct and non-direct competitors.

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PM360

NOVEMBER 21, 2022

For instance, prior to even looking for a doctor they may have first tried an online symptom checker. And if their doctor visit is a telehealth appointment then they may have to spend time in a virtual waiting room. Another example is tying symptom checkers into providers’ electronic medical records (EMRs).

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Patients Consulting Physicians Healthcare 95

Evolve Your Success

MAY 30, 2023

In my experience, and I pull the sales teams that I work for specifically around negotiation training, you would think most people in healthcare, their expert negotiators, are going up against doctors, big procurement agencies, tough economic customers, IDNs, GPOs, and big hospitals. You would think these are great negotiators.

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