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Wego health’s self-serving survey

World of DTC Marketing

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. Imagine a survey like this from a company that specializes in patient influencers. ” By nature, influencers use social media to influence (DUH).

Media 180
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Follow These Healthcare Marketing Trends

Scott’s Directories

The healthcare industry, as a result of immense interest and competition, has undergone a massive digital transformation in recent years. From curating an online Winnipeg doctors list to formulating digital marketing strategies, everything in the industry has moved online.

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Digital Video Advertising for HCPs

LEVO Health

The fast-paced nature of digital media has shifted consumer behavior, making digital video advertising one of the most powerful tools for reaching your target audience. When patients feel they know their healthcare provider, they are more likely to seek care and adhere to treatment plans.

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How to Leverage Digital Channels for Effective HCP Advertising

LEVO Health

For example, younger HCPs might be more receptive to innovative and interactive digital experiences, while more seasoned HCPs might prefer detailed, research-backed content delivered through more traditional digital channels, such as email, which 65% of healthcare providers prefer for receiving industry news and updates.

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10 Ways to Attract New Patients from Key Local Employers

Healthcare Success

Help Providers Win New Patients from Large Local Businesses with These Tactics. Most healthcare providers have local businesses that are (or could be) a source of new business. If the company is large or dominant within the community, direct some of your general media advertising to target these employees specifically.

Patients 104
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Engaging the Audience Hiding in Plain View

PM360

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

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Everything You Need to Know About Medical Sales Jobs

Rep-Lite

These jobs in medical sales play a role in ensuring that healthcare providers have access to the latest and most effective solutions. This requires the sales representative to stay up-to-date with the latest advancements in healthcare products and technologies.