World of DTC Marketing

JULY 21, 2021

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. Still, the gatekeeper continues to be their doctor. Patients trust doctors to recommend drugs that will help them treat chronic health issues. This is perhaps the biggest misunderstanding. Dancers, to promote women’s birth control?

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Marketing Prescription Side effects Doctors 285

World of DTC Marketing

OCTOBER 26, 2021

To their doctors for problems, follow-ups, and treatments because of the pandemic. Second, I see that in most markets and health conditions, micro-segments have different needs from online health sites, including pharma product sites. 3hree: Don’t ignore the negative buzz over pharma and politics.

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Marketing Pharma Doctors Government 199

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses. Nobody buys pills.

Pharma 108

Pharma Distribution Doctors Physicians 108

Contrarian Sales Techniques

FEBRUARY 21, 2023

How A Pharma Sales Rep Can Contribute to Society One way that pharma sales reps can contribute to society is by ensuring that healthcare providers are informed about the latest advances in treatments and therapies. This can have a significant impact on patient outcomes and overall public health.

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Contrarian Sales Techniques

FEBRUARY 25, 2023

The film documents the efforts of activists, doctors, and patients to overcome these barriers and increase access to affordable treatment. Most pharma companies that distribute meds here in Malaysia did not manufacture their own product. Fire in the Blood" is a 2013 documentary film by Indian-British filmmaker Dylan Mohan Gray.

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World of DTC Marketing

JUNE 23, 2021

SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. government. neurologists or psychiatrists currently treating about 12,000 Alzheimer’s patients.

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Contrarian Sales Techniques

FEBRUARY 24, 2023

RM120 million for Skim Perubatan Madani to help the poor access health services, which may indicate potential opportunities to work with government-sponsored healthcare programs to provide access to medical products and services. Medical sales reps can suggest exploring this area of innovation to their management.

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pharmaphorum

DECEMBER 29, 2022

The complaint also claimed that the agreement between Novartis and Par Pharma caused purchasers to pay artificially-inflated prices for the drug. In 2020, it also paid $345 million to resolve a series of cases brought by the federal government under the Foreign Corrupt Practices Act (FCPA).

Retail 52

Retail Marketing Doctors Government 52

pharmaphorum

SEPTEMBER 1, 2022

Our doctor consultations only cost $15, less than the average insurance copay. “Getting a doctor’s appointment to access critical medications is still hard for many people as it can be difficult and often take too long to make a doctor’s appointment for prescriptions like COVID-19 treatments.

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Contrarian Sales Techniques

FEBRUARY 26, 2023

These countries, known as "compulsory licensing" countries, have laws that allow the government to issue licenses to local companies to produce generic versions of patented drugs without the patent holder's permission. Some examples of compulsory licensing countries include India, Brazil, and South Africa.

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Eversana Intouch

MARCH 19, 2024

From chronic migraines labeled as anxiety to an autoimmune disorder attributed to mental health, many women’s health issues are likely to be misdiagnosed or dismissed by doctors as something less critical. Governments and health systems value politics, profits and potential. Despite the need for more, women consistently receive less.

Healthcare 59

Healthcare Healthcare Marketing Prescription 59

pharmaphorum

AUGUST 1, 2022

Ties Kroezen, venture leader of Community Life Centers and business development manager for Philips Africa, tells us about the challenges present within the African healthcare system, solutions the company developed to help patients and providers connect, and how pharma can assist with delivering better care to African residents.

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Healthcare Healthcare Pharma Government 76

pharmaphorum

JULY 25, 2022

Overall, when looking at the private sector and government together, healthcare spending is close to 4% or 5% of India’s GDP, with the majority coming from the private sector. Still, the investment in infrastructure is abysmally low on the government side. The biggest challenge seen in India is in healthcare spending.

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PM360

MARCH 24, 2023

We covered the first one by looking at Organizational Structures , today, let’s dive into the second which is the toughest, not just for pharma, but for the entire country: Diversity, Equity, and Inclusion (DE&I). When we look at DE&I in pharma, how well we are doing depends on who you ask. Another fun fact—the U.S.

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PM360

SEPTEMBER 28, 2022

By all metrics, this audience is active in managing their health: 90% practice self-care on a regular basis, 40% conduct their own research before seeing a doctor, 81% are actively trying to improve their health and 46% will “pay anything” when it concerns health. Meanwhile, the Hispanic population also has significant buying power.

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Patients Marketing Doctors Healthcare 98

PM360

APRIL 7, 2023

No one has ever described the pharma market access landscape as simple or easy to understand, and the passage of the Inflation Reduction Act (IRA) is not likely to change that. Pharma manufacturers of brands that are selected for negotiation will absolutely want to ‘pull through’ their coveted, newfound formulary position with HCPs.

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Contrarian Sales Techniques

JANUARY 27, 2023

The reason for this is that gifts, even small ones, can create a sense of obligation or bias in the minds of doctors and other healthcare professionals, which can lead to them prescribing a particular medicine that may not be the best choice for the patient.

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MedReps

SEPTEMBER 19, 2022

There’s no shortage of challenges for those new to pharma, medical sales and even veterans. If a rep takes a more practical view of how to sell their product, they can find accessible staff members play a vital role in the doctor’s decision-making process. . Insurance Coverage. Competitors and Generic Medications.

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Medical sales Medical sales reps Medical Sales 66

World of DTC Marketing

AUGUST 7, 2022

First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. Patients and doctors are tired, and insurance companies are raising rates after two years of making a surplus because nobody went to the doctor during the pandemic. The result:?

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Contrarian Sales Techniques

FEBRUARY 24, 2023

When considering getting treated at a government facility or a private hospital in Malaysia, there are several factors to consider. Government facilities generally offer lower costs compared to private hospitals, but private hospitals may offer better facilities and shorter wait times for treatment.

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PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.

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Patients Pharma Education Media 59

pharmaphorum

NOVEMBER 10, 2022

This is why the Maltese Government has set up ‘nurse navigators’, an innovative cancer care service that “brings a personalised, integrated approach to care both during and after treatment”, according to the World Health Organization (WHO). The responsibilities of pharma. Pharma needs to continue to invest in M&D.

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pharmaphorum

JULY 4, 2022

Additionally, with Eli Lilly’s Mason as a board member, pharma’s knowledge and resources are supplied to the cause, which can be invaluable. “This is really an unbelievable opportunity for those entrepreneurs – they may be a doctor or a scientist – who don’t know much about the business world.

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Management Distribution Prescription Doctors 99

Pharmaceutical Technology

OCTOBER 5, 2022

Technology is advancing the possibilities of healthcare treatments, from the development of innovative new drugs to freeing up time for doctors thanks to monitoring devices for patients with conditions such as diabetes and high blood pressure. However, this is not typically the case in the UK health and pharma segments.

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PM360

AUGUST 9, 2022

Doctor Docs: Oncologists React to ASCO Educational Material. That’s why EPA is taking aggressive action as part of a whole-of-government approach to prevent these chemicals from entering the environment and to help protect concerned families from this pervasive challenge.” In a brief filed in support of a longer-term appeal in the U.S.

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Healthcare Healthcare Food and Drug Administration FDA 52

Celeritas

SEPTEMBER 26, 2022

One might think a patient’s phone could easily store this information, which could directly be shown to a doctor instead. Additionally, an administrator needs to be well-versed in the company’s policies, payment options, insurance matters, and government regulations. Test results, diagnoses, health reports, scheduled operations, etc.

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Celeritas

SEPTEMBER 25, 2022

With nothing to distract them but posters, visitors often feel troubled regardless of the kind of service provided by their doctor. One might think a patient’s phone could easily store this information, which could directly be shown to a doctor instead. There is a feeling of tension or dread hanging in the air.

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Impetus Digital

JANUARY 30, 2023

For example, an inefficient supply chain can cause delays in treatment and prevent doctors from being able to provide life-saving treatments to the patients who need it most.

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World of DTC Marketing

JUNE 22, 2021

(New York Times ) If you spend any time reading pharma PR releases, you’ll see over and over again corporate managements stressing the importance of the shareholder. Can a pharma company serve both shareholders and patients? Many people want the government to protect the consumer. Milton Friedman.

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Patients Food and Drug Administration Pharma Government 156

Evolve Your Success

JUNE 21, 2022

Pharma Sales To Med Device CEO: The Jeff Smith Story Part 1. It was during the Asian economic crisis, which I mentioned because if you had dollars like we did, the Hong Kong government made a choice to peg the Hong Kong dollar to the US dollars as inflation was going through the roof. You started in pharma. I got all my pens.

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pharmaphorum

OCTOBER 10, 2022

UK medtech company Brainomix has secured backing from a UK government-funded agency for a year-long study of its artificial intelligence-powered platform to monitor patients with lung cancer. million ($19 million) in UK government funding.

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Pharmaceutical Technology

FEBRUARY 1, 2023

This would be preferable for patients as doctors must administer Synagis to patients five times per month during peak RSV season. Englund affirmed this saying, “The government needs to study more modalities of prevention, so that we really know what is the better way.”

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Evolve Your Success

FEBRUARY 7, 2023

He’s gone so far as to even help with the government affairs board bringing cardiovascular expertise to the lobbying efforts in adding additional cardiovascular CPT codes to the covered procedures list for surgery centers. Others like myself, I got to the point where I was like, “I don’t want to chase doctors around it.

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Evolve Your Success

MAY 16, 2023

We try to model our clinics like a regular doctor’s office. We modeled our practice like a regular doctor’s office. By running it as a normal doctor’s office and making the visits easy to attend, not starting at 5:00 AM and closing at noon, we accept all insurances that will get credentialed with us, even Medicaid.

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Medical sales Sales Medical Doctors 52

European Pharmaceutical Review

MARCH 21, 2024

At Pfizer I promote the company’s interests and deliver value-based messages within the government arena. By classifying patients into subgroups, personalised medicines (as opposed to non-personalised medicines), can allow pharma companies to identify needs and develop unique formulations.

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Healthcare Healthcare Patients Medicine 90

Clarivate

DECEMBER 7, 2021

For some patients, pandemic-related disruptions have perhaps meant an elective surgery deferred or a follow-up doctor visit done through an app rather than in person. patients were asked how they saw their use of virtual doctor visits changing once pandemic mitigation measures have lifted. In a recent Clarivate survey, U.S.

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Healthcare Healthcare Transportation Insurance 52

Pharma Marketing Network

OCTOBER 29, 2020

RJ (PMN): Hi this is RJ Lewis your host of the Pharma Marketing Podcast and I’m here today with Stephanie Berez who is the founder and managing director of HEART OF WHY MARKETING and a good friend welcome Stephanie. 011 – Stephanie Berez Podcast Transcript. Stephanie (HOWM): Thanks for having me. RJ (PMN): So so true.

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