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The debate on DTC marketing is going to heat up again

World of DTC Marketing

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. DTC ads do NOT lead to unnecessary Rxs.

Marketing 285
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What do future healthcare CEOs look like?

World of DTC Marketing

QUICK READ: The compensation for pharma CEOs is starting to be reported and it’s off the charts. Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. Government funding contributed to research associated with all 210 new drugs approved by the U.S.

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Dr. B: Expanding the business model from COVID vaccines to antiviral medications

pharmaphorum

As the pandemic progressed, the platform evolved to meet other needs that have materialised within the healthcare sector, including recently unveiling its “Visitless Prescriptions” service. “We are currently focused on offering a convenient way to get prescriptions. Both drugs are accessible via prescription only.

Medical 90
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It’s time to get back to basics in DTC marketing

World of DTC Marketing

To their doctors for problems, follow-ups, and treatments because of the pandemic. Second, I see that in most markets and health conditions, micro-segments have different needs from online health sites, including pharma product sites. 3hree: Don’t ignore the negative buzz over pharma and politics.

Marketing 199
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Can Marketing Save Women’s Healthcare?

Eversana Intouch

They are more likely than men to suffer chronic conditions and use prescription drugs across all age groups. From chronic migraines labeled as anxiety to an autoimmune disorder attributed to mental health, many women’s health issues are likely to be misdiagnosed or dismissed by doctors as something less critical.

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A Medical Sales Rep's Guide to Malaysia's Budget 2023

Contrarian Sales Techniques

RM120 million for Skim Perubatan Madani to help the poor access health services, which may indicate potential opportunities to work with government-sponsored healthcare programs to provide access to medical products and services. Medical sales reps can suggest exploring this area of innovation to their management.

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Our abysmal health care system

World of DTC Marketing

First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. Patients and doctors are tired, and insurance companies are raising rates after two years of making a surplus because nobody went to the doctor during the pandemic. The result:?

Insurance 263