Scott’s Directories

NOVEMBER 2, 2022

Doctors are an important demographic for any business looking to increase their sales. When targeting doctors, it’s essential to understand their needs and be able to effectively communicate your product or service as a solution. Take the time to research the specific specialties and interests of the doctors you are targeting.

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Healthcare Success

AUGUST 8, 2022

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

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Atrivity

APRIL 1, 2021

The beginning of the coronavirus pandemic completely changed the way the pharmaceutical industry has been holding events (cycle meetings, symposiums, doctor's visits, small international meetings or congresses).

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eMediWrite

JULY 1, 2022

Reps can develop into helpful resources for their doctors as being a resource, or a trusted advisor enables them to expand their reach and increase the sales of their goods. Doctors regularly need to reschedule appointments because of medical emergencies. 8 possible reasons why doctors hesitate to recommend your particular product?

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MedCity News

AUGUST 27, 2023

doctor visits, prescription pickups) and enriching our insights with the micro-moments surrounding these obvious events. We can apply this approach in pharma by enhancing our patient journey maps and go beyond focusing on the key clinical engagement touch points (e.g.,

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Storyvine

FEBRUARY 2, 2023

We all know how busy doctors can be, and here's your chance to not only meet them in person, but to film them talking about their expertise, and the latest research and learnings. With our easy-to-use platform, you can have an unbranded or branded video ready for review within minutes – perfect for posting while you're still at the event.

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Scott’s Directories

JUNE 8, 2023

The Power of Directories: Nova Scotia Doctors Directory When it comes to B2B medical marketing, having access to reliable directories is like having a treasure trove of potential prospects at your fingertips. The Nova Scotia doctors directory, offered by MD Select, provides an invaluable resource for businesses in the medical industry.

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Impetus Digital

APRIL 26, 2024

AI can look for telltale patterns within the diagnostic process, making it much simpler for a doctor to identify a potential issue. AI makes it possible to get some level of medical guidance prior to speaking to a doctor, potentially helping the patient to feel more supported in their healthcare needs.

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MaBiCo

JANUARY 28, 2016

Pharma Selling: What Doctors expect from Medical Sales Reps? One major goal of a medical sales representative is to be seen as a valued consultant by Doctors. What are the various sources of information for Doctors & Pharmacists. Some manufacturers see doctors as “learned intermediaries” and pharmacists as “Gate- keepers”.

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Medical Device Success

SEPTEMBER 27, 2020

These are great virtual tools in a Covid world where it is more difficult than ever to get through to doctors, nurses and other health care professionals. Two great live events this coming week. Two great live events this coming week. Two great live events this coming week. Two great live events this coming week.

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Pharma Marketing Network

JANUARY 19, 2022

You want to talk to doctors? Easy talk is great for events. So, we talked to doctors about talking on ililli during the AAO. Tooley and Tsui are teaming up to write a paper on the use of social talk at medical events. If a brand talks at conferences are doctors going to hear it? It’s not surprising. Must be kismet.

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Medgadget

AUGUST 2, 2023

Researchers at Northwestern University have developed a cardiac monitoring device that is intended for use in patients who have suffered a cardiac event. With this in mind, the importance of closely monitoring these patients after such a cardiac event is clear.

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World of DTC Marketing

FEBRUARY 8, 2022

Vastaamo has filed for bankruptcy but left many Finns wary of telling doctors personal details, says Joni Siikavirta, a lawyer representing the company’s patients. And then there are the pesky privacy issues.

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InCrowd

NOVEMBER 7, 2023

What Doctors thought of this year’s ESMO Event Fielded in less than 7 days, our 2023 Post-ESMO report sought to understand the event’s areas of greatest interest. 95 European oncologists and hematologist-oncologists shared with us the findings and developments they found most exciting.

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Medical Device Success

AUGUST 9, 2020

Part 2 – We interview leaders in the Healthcare Exhibiting and Event Ecosystem to get their view of the dynamics of virtual congresses. Part 3 – We ask several doctors what they think of the virtual environment and how it impacts them. Part 3 – We ask several doctors what they think of the virtual environment and how it impacts them.

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Scott’s Directories

DECEMBER 13, 2022

In this blog post, we will discuss some tips on how to make sales to key decision makers in hospitals using the Winnipeg doctors list. This can be done by using MD Select’s Winnipeg doctors list. Networking events are a great way to meet potential clients and build relationships with them.

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Healthcare Success

OCTOBER 30, 2023

local events, trends, updates, etc.), Organic and Paid Social Media Leveraging social media for each provider location helps you engage with local communities and share local-specific content about events, promotions, and relevant health information. and include target cities throughout your content.

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PM360

OCTOBER 13, 2023

Hint Health Launches New AI Product Hint Health is aiming to reshape the doctor-patient relationship with an AI product made in collaboration with OpenAI. Our vision is a future where technology empowers, rather than hinders, the doctor-patient relationship,” said Zak Holdsworth, CEO of Hint Health.

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World of DTC Marketing

MARCH 5, 2022

His doctors never warned him about the disease, and he would only give himself daily injections without checking his blood sugar. All Pete’s doctors did was treat his condition. As Pete’s movements became more restricted, he began to gain weight, leading to diabetes. Anyone can experience loneliness at any point in life.

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World of DTC Marketing

DECEMBER 23, 2020

When consumers stay at home amid broadly disruptive events, their media consumption rises nearly 60% — and even more in some cases, according to a Nielsen data analysis. The old belief is that patients who are interested in new treatments ask their doctor about them. Today it’s a multichannel approach.

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PM360

JULY 17, 2023

During the 2023 Condé Nast Health Upfront , a virtual event that was held on June 27, the media company revealed several new offerings for advertisers that meet the needs of growing industry trends around influencer marketing, video, authentic engagement, and culture as the newest health KPI.

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World of DTC Marketing

JUNE 6, 2021

Nearly 85% of trial participants reported adverse events, more than 70% affecting the gastrointestinal tract. My guess is Norvo will heavily discount the product via coupons or cards, but ultimately patients working with their doctor will determine if it’s successful. appeared first on World of DTC Marketing.com.

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Contrarian Sales Techniques

OCTOBER 16, 2023

Personal Connection or Rapport Building: If possible, mention a mutual connection, a recent event, or a publication that relates to their field. I've been closely following the advancements in [specific medical field related to the doctor's specialty], and I believe I have a product that could greatly benefit your practice.

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Pharma Marketing Network

FEBRUARY 16, 2021

Some changes include relationships between patients and HCPs, how patients visit doctors, and especially how pharmaceutical and healthcare conferences are hosted. Now that we are in 2021 and virtual events are here to stay, here are some tips on how to continue increasing your online engagement when hosting virtual events.

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eatNgage

FEBRUARY 15, 2022

Virtual Events. Virtual Events. Research has shown that doctors who are treated to a meal by pharmaceutical reps, are more likely to prescribe the promoted drug. This is a convenient, yet personal way to meet with doctors and present information about new medications. Virtual Sales. Virtual Happy Hour. Demand Generation.

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PM360

NOVEMBER 27, 2023

Most traditional signal detection methods focus on disproportionality, meanwhile calling attention to higher-than-expected correlations between the suspect drug and an adverse event (AE). It makes it possible to reliably consider factors such as time to onset, frequency trend, disproportionality, and drug-event combinations (DECs).

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PM360

DECEMBER 14, 2022

Doctor Docs: Rep Access to HCPs Increases Post-Pandemic. Doctors recommend that patients get screened for heart disease risk (which leads to heart attacks and strokes) regularly. Researchers are developing a tool that uses artificial intelligence to produce 10-year heart disease risk scores using only a basic chest X-ray. FDA Update.

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PM360

MARCH 24, 2023

In 2022, SXSW was all NFTs and metaverse activations and events, and in 2023 they weren’t anywhere to be found. Leveraging gaming technology such as the Unreal Engine used to make the most popular 3D games, game developers can create ultra-realistic looking patients and organs in full 3D for doctors to examine and test procedures on.

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Medgadget

DECEMBER 16, 2022

This four-day annual event brings together healthcare companies from all over Taiwan and the rest of the world. In virtual care, the aim is to create a digital twin of the doctor-patient relationship to better communicate, with a heavy use of remote monitoring, telemedicine, and AR/VR care.

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Pharma Marketing Network

MARCH 23, 2023

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists.

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Pharmaceutical Technology

OCTOBER 1, 2022

Diarrhoea, nausea, upper respiratory tract infection and abdominal pain were reported to be the most common adverse events linked to Relyvrio. Additionally, treatment with Relyvrio substantially reduced physical function loss in ALS patients.

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Cesare Ferrari

OCTOBER 6, 2023

Medical conferences and congresses Any event, congress, trade show, or course, involving the defined customers is a great opportunity to produce effective customer interactions. Finally, because you can get access to the program ahead of time, you can contact the speakers directly and arrange to meet them at the event.

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Contrarian Sales Techniques

OCTOBER 19, 2023

That's the power of data Remember when I told you about that time I was trying to convince a doctor about a new drug? It's like when you're explaining a movie plot to someone – you don't just list the events. A while back, I was introducing a new medical device to a group of doctors. It was a game-changer. You tell a story.

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Healthcare Success

JULY 11, 2022

Here are just a few notable changes: Automatically collects website and app data across devices to provide a clearer picture of the customer journey Uses events-based tracking instead of session-based data Includes privacy controls like cookieless measurement Provides predictive capabilities to offer guidance without complex models.

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Pharmaceutical Technology

MAY 25, 2023

The Medicines and Healthcare products Regulatory Agency (MHRA) aims to launch a pilot genetic biobank that will gather patient data to associate drug-related adverse events to their genetic makeup. This would ideally allow doctors to use rapid genomic screening tests that can help them to select the safest potential treatment for a patient.

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pharmaphorum

OCTOBER 1, 2022

Now on his third venture, in fact, he was involved in a start-up doctor rating platform over a decade ago. Borukhovich is hesitant to compare this year’s conference with the 2021 event. “I These events are great on stage, but also in understanding what’s coming next.”. Borukhovich has been on such a journey before.

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Impetus Digital

NOVEMBER 14, 2022

A: What the problem was with patients before we essentially came out on the scene was you’ve got a high-risk patient, they’ve got high comorbidity, bad data, high risk of having a stroke, heart attack, or A-Fib; they’re coming in complaining of palpitation or an issue and the doctor has two tools available to them, truly.

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