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Pharma’s move to digital Part 1 HCP Marketing

World of DTC Marketing

America’s 65,000 pharmaceutical salespeople, who have long relied on personal office visits and events are dealing with a shift in how they engage HCP’s. Before COVID-19, 64% of meetings with pharma sales reps were held in person. no pharmaceutical reps). The Challenges for Pharma.

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Pharmaceutical Sales Representative VS. Medical Science Liaison

Pharmaceutical Representative Training

While the sales force is still a crucial part of any pharmaceutical company, the demand for Medical Affairs teams continue to rise. How are sales reps and Medical Science Liaisons (MSLs) the same? So both MSLs and sales reps should be on their “A” game at all times! And how are they different, you may ask?

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How to Get into Pharmaceutical Sales

Rep-Lite

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Do you have to know how to get into pharmaceutical or pharma sales reps?

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The Challenge of Growing Pharma Sales

Quantified

Add in the high-pressure environment of new drug launches that are generally an infrequent event for a company. This high-stakes, low-frequency environment makes it imperative to ensure every sales and marketing action count. The Strategic Importance and Persistence of the Pharma Sales Rep.

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