Pharma’s move to digital Part 1 HCP Marketing
World of DTC Marketing
JANUARY 18, 2021
America’s 65,000 pharmaceutical salespeople, who have long relied on personal office visits and events are dealing with a shift in how they engage HCP’s. Before COVID-19, 64% of meetings with pharma sales reps were held in person. no pharmaceutical reps). The Challenges for Pharma.
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