World of DTC Marketing
JANUARY 20, 2022
Just 8% of health seekers who visit numerous sites say they are most likely to start at a specialized health site like WebMD.com. College-educated Internet users are more likely to search for medical advice online than those with high school education. The post The biggest waste of digital media spending in pharma.
World of DTC Marketing
MARCH 16, 2021
Or do we, as individuals, have a special responsibility to the public at this moment in time? Or do we, as individuals, have a special responsibility to the public at this moment in time? My job is not to be a doctor but to educate so people can make informed decisions, hopefully with their physician. .
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World of DTC Marketing
DECEMBER 2, 2021
The FDA wrote, “the researchers concluded that drug companies who create drug advertisements, as well as regulators who are responsible for reviewing promotional material, should pay special attention to ensuring that images accurately reflect drug efficacy.” ” Uh…no.
LEVO Health
NOVEMBER 16, 2023
This insight is crucial as it underscores the importance of delivering value-driven content that aligns with their educational and professional growth objectives. Engage Through Social Media Platforms like LinkedIn or specialized medical forums are frequented by HCPs. Strategies for Effective HCP Advertising on Digital Channels 1.
PM360
JULY 26, 2022
But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. Physicians Need More Education. LGBTQ+ Patients Face Barriers to Preventive Care.
PM360
OCTOBER 13, 2023
For Specialized Care: We’ve heard heroic stories of patients living in “Health Deserts” driving almost a whole day to receive specialized oncology care because they had no options in their local communities. The metaverse unlocks access to specialized care that patients living in rural health deserts have not had access to before.
PM360
APRIL 5, 2023
Best Patient Targeted Campaign CMI Media Group’s winning campaign focused on facilitating discussion through empowering patients and educating Healthcare Professionals (HCP) on brand benefits at the point of care. POCMA awarded three companies and named eight finalists based on criteria including overall strategy, creativity, and performance.
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