eMediWrite

AUGUST 24, 2023

Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. In order to ensure that their practices are founded on the most up-to-date scientific information, physicians rely on this evidence to make educated decisions about treatment plans and actions.

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Doctors Physicians Medical Education 52

eMediWrite

MAY 13, 2023

Knowledge marketing is a crucial method for influencing doctors’ prescription practises in the pharmaceutical business. These consist of: Programmes for continuing medical education (CME), both online and offline. Pharmaceutical marketers typically don’t spend enough on patient education.

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Doctors Prescription Marketing Pharma 40

PM360

SEPTEMBER 15, 2022

The delivery of medical education has changed and continues to evolve as new technology is developed and becomes more mainstream. Being in the medical education business for as long as it has, clinicians recognize the company as a trusted source to return to and consume medical information. Fun and Educational Medical Content.

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Education Media Medical Physicians 52

World of DTC Marketing

FEBRUARY 15, 2021

It seems the website is trying to Bothe educate patients about severe asthma and Nucala, which isn’t a bad thing, but why use TV for such a small group of patients? For example, an interactive ad that allows asthma sufferers to take a quick quiz via the ad could be a great way to educate patients and bring them into the brand.

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Physicians Education Doctors Insurance 205

MedCity News

JUNE 29, 2023

To fully reap the benefits of telemedicine, it is crucial to provide comprehensive education to both staff and patients.

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Doctors Consulting Education Healthcare 99

World of DTC Marketing

JULY 17, 2022

But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Even if Novo Nordisk can win doctors over, it faces a more significant challenge in convincing reluctant payers. In addition, doctors may not be ready to prescribe the drug.

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Side effects Insurance Doctors Prescription 209

MedCity News

AUGUST 2, 2022

These two health care settings provided invaluable lessons: get ahead of the curve through collaboration with other doctors, better monitoring, early referrals, and education.

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Doctors Education 98

PM360

APRIL 22, 2024

Patient profiles are a tried-and-true marketing tool for educating HCPs about brand benefits and helping them visualize actual patients who are appropriate for a certain treatment. They usually focus on physical characteristics that can help doctors identify these patients. Am Soc Clin Oncol Educ Book. 2020:40:1-9.

Patients 52

Patients Education Healthcare Healthcare 52

World of DTC Marketing

JULY 21, 2021

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. 93% go online to learn more and educate themselves about the product or health condition. Still, the gatekeeper continues to be their doctor. Patients trust doctors to recommend drugs that will help them treat chronic health issues.

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Marketing Prescription Side effects Doctors 285

Referral MD

JANUARY 19, 2024

Photo by NordWood Themes on Unsplash Patient Engagement Software: Enhancing Communication and Care Patient engagement is the key to building strong doctor-patient relationships, improving patient satisfaction, and achieving better health outcomes.

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Management Patients CRM Customer Relationship Management 94

World of DTC Marketing

FEBRUARY 3, 2022

You need to work with pharma clients to educate them on the complicated path from awareness to requesting an Rx. Agencies should persuade clients to use their DTC budgets to reach their target market better, whether in the doctor’s office or online. If you work in an agency, your job is not to develop a website or TV spot.

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Pharma Education Marketing Doctors 247

Clarify Health

APRIL 10, 2024

Using data analytics to support and educate physicians can streamline processes, provide meaningful feedback, and show the impact of engagement on patient health and satisfaction. When doctors are in the trenches day to day, it can be hard for them to see the difference they are making in the lives of their patients and their families.

Physicians 52

Physicians Doctors Education Healthcare 52

World of DTC Marketing

JANUARY 20, 2022

College-educated Internet users are more likely to search for medical advice online than those with high school education. Those who have seen a doctor in the past year are more likely to use the Internet to research a specific drug than those who have not consulted with a doctor.

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Digital Media Media Pharma Doctors 232

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. doctors are calling two particular drugs “paradigm-shifting”—tirzepatide, sold as Mounjaro , and semaglutide, sold as the brands Ozempic , Wegovy , and Rybelsus.

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Healthcare Healthcare Doctors Pharma 59

PM360

JULY 26, 2023

3 Point of care, often regarded as the holy grail of healthcare professional (HCP) marketing, is the closest marketers can get to the pivotal doctor-patient conversation. In fact, ZS Associates’ AccessMonitor report indicates over half of U.S.

Healthcare 98

Healthcare Healthcare Physicians Doctors 98

World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. Two doctors I chatted with said they are getting requests from patients who want to lose weight and do not have diabetes.

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Side effects Media Doctors Marketing 226

MaBiCo

JANUARY 28, 2016

Pharma Selling: What Doctors expect from Medical Sales Reps? One major goal of a medical sales representative is to be seen as a valued consultant by Doctors. What are the various sources of information for Doctors & Pharmacists. continuing medical education courses. The key to convince the doctor with our product.

Medical sales reps 52

Medical sales reps Doctors Medical sales Medical 52

World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. ” Some products are simply substituting product A for Product B, and telehealth may be the perfect platform to do that but are patients educated about the differences? Some are, but most aren’t.

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Doctors Side effects Marketing Electronics 296

World of DTC Marketing

JULY 5, 2022

Why don’t doctors have the “the talk”? The results of two surveys, one of primary care physicians and the other of patients, found that while most doctors want to help patients lose weight and think it is their responsibility to do so, they often don’t’ know what to say.

Insurance 200

Insurance Doctors Side effects Pharma 200

World of DTC Marketing

AUGUST 4, 2021

7even: Asked to rate pharma DTC TV spots (educational, make we want to know more) the almost everyone gave them a deficient rating. Their doctor was a distant second. Yes, there is a lot of bad health information online, but the higher the education, the more they can eliminate false information.

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Side effects Marketing Insurance Pharma 279

Medical Device Success

FEBRUARY 28, 2021

Her education, mentoring and networking program has provided the support necessary to give birth to dozens of life science startups. Even people with advanced degrees like MBAs, Doctors of Medicine and Doctors in science take this course. We will talk about leadership and her popular “Global Online Entrepreneurship Class”.

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Management Doctors Medical Education 100

Healthcare Success

NOVEMBER 27, 2023

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Do your doctors look, sound, and feel like they are a part of your organization?

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Doctors Marketing Healthcare Healthcare 117

World of DTC Marketing

MAY 13, 2021

Physicians want more from pharma on these websites – for example, 54% of cardiologists want pharma-sponsored continuing medical education on non-pharma websites for providers, and 46% of urologists want disease diagnosis tools. Manhatten Research Taking The Pulse 2017. But what about online? Once again Medscape is number one. 2017 study.

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Physicians Marketing Drug Sample Pharma 173

PM360

MARCH 24, 2023

Among polled patients who had never accessed a cancer-support program, education about cancer treatments and their side effects (33%), as well as information to help them better understand their cancer (32%) topped the list of resources they wished they had received. “We References: 1. & Jia, R. Complement. 43, 165–169 (2019).

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Patients Education Side effects Media 98

PM360

DECEMBER 14, 2023

While influencers have set the bar high in terms of what these medications can accomplish for patients, doctors will have to navigate expectations to bring our patients back to reality. Becoming Social Media Interpreters Pharma marketers have the potential to be great patient education partners.

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Medical Side effects Physicians Prescription 105

PM360

SEPTEMBER 28, 2022

Data collected by Phreesia Life Sciences in December 2021 and January 2022 from more than 4,000 adults diagnosed with or treated for type 2 diabetes as they checked in for their doctors’ appointments offers insights into how to most effectively reach these patients. Reach Patients During Doctor Discussions at the Point of Care.

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Marketing Patients Pharma Doctors 98

pharmaphorum

OCTOBER 19, 2022

Delivering these materials in the proper format, however, requires a keen understanding of providers’ educational needs, learning science, and creative storytelling. Francis Namouk, managing director of Healthware MedComms , a new medical communications and education division of the Healthware Group, tells us more.

Medical 88

Medical Medical science Education Pharma 88

World of DTC Marketing

AUGUST 10, 2022

DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. 5ive: Think of DTC marketing as a tool to help patients make more educated, informed choices and stop trying to sell them. However, DTC marketing is different, much different.

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Marketing Media Side effects Pharma 252

PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. Physicians Need More Education. LGBTQ+ Patients Face Barriers to Preventive Care.

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Patients Pharma Physicians Education 97

Medical Device Success

MARCH 3, 2018

These individuals do a fair amount of writing, speaking and educating. A dentist in Philadelphia may be more familiar with a dentist KOL that does most of his/her speaking and educating in the mid-Atlantic area of the US. These kinds of doctors could be perfect. Call their office and leave a message for the doctor.

Doctors 100

Doctors Medical Education Marketing 100

pharmaphorum

JULY 27, 2022

Health innovation and technology specialist Healthware Group has added another element to its business with the launch of a dedicated medical communications and education division. “Since the beginning, our goal at Healthware has always been to improve the lives of HCPs and patients.

Medical 97

Medical Education Healthcare Healthcare 97

Contrarian Sales Techniques

DECEMBER 6, 2023

This involves a lot of communication, education, and persuasion. Med reps provide information about their products, explain their benefits and side effects, and try to convince doctors and other healthcare providers to prescribe or use them.

Medical 52

Medical Ethics Education Healthcare Provider 52

Contrarian Sales Techniques

APRIL 19, 2022

As representatives, they sell company's products, including medicines, prescription drugs, and medical equipment, to a variety of customers, including hospitals, doctor's offices, pharmacies, hospitals, and other medical facilities. For this reason, many medical sales staffs have a background in medical education, marketing and sales.

Medical sales 52

Medical sales Medical Sales Doctors 52

PM360

APRIL 5, 2023

Best Patient Targeted Campaign CMI Media Group’s winning campaign focused on facilitating discussion through empowering patients and educating Healthcare Professionals (HCP) on brand benefits at the point of care. POCMA awarded three companies and named eight finalists based on criteria including overall strategy, creativity, and performance.

Marketing 52

Marketing Education Media Healthcare 52

PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.”

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Marketing Pharma Healthcare Provider Healthcare 98

Healthcare Success

MAY 9, 2022

Now, QR codes are being used as an alternative to handheld pamphlets in waiting rooms and educational charts on the examination room walls. In this day and age when everyone wants to be contactless, the applications in healthcare are limitless: Patient education. Educational materials (e.g., Patient verification. Elderly care.

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Leads Patients Healthcare Provider Healthcare 112

Atrivity

MAY 5, 2021

The pharmaceutical and healthcare sector has been forced to change the way it connects, educates and engages with HCPs through new digital channels because of Covid-19. The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory.

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Sales Pharma Doctors Pharma reps 52