PM360

MAY 15, 2023

As healthcare champions, we embrace the power of patient education. Education is empowering and transformative— when patients read it. This can be disheartening for those of us dedicated to writing and designing impactful and engaging patient education. Patients don’t have the luxury of time—many need education now.

Education 81

Education Patients Pharma Doctors 81

PM360

SEPTEMBER 28, 2022

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions. Among all U.S.

Physicians 109

Physicians Pharma Education Pharma reps 109

Clarify Health

DECEMBER 15, 2023

Beyond Theory: Harnessing Incentives to Drive Value-Based Care Initiatives Healthcare Unbound episode recap: On this episode of the Healthcare Unbound podcast , behavioral economics expert Dr. Zeke Emanuel discusses how to create physician incentives to control costs and improve outcomes in healthcare.

Physicians 52

Physicians Doctors Healthcare Healthcare 52

PM360

NOVEMBER 27, 2023

Continuing medical education (CME) is a top priority for healthcare providers in order to maintain their medical licensure, broaden and update their clinical knowledge, hone their skills, feed their curiosity, and ensure patients receive the best care and outcomes. In fact, commercial support accounted for 26% of CME funding in 2022.

Education 105

Education Medical Training Healthcare 105

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” If you ask physicians where they think patients heard about these medications, I predict they’ll say from an influencer. 1 I predict this number will only steadily increase.

Medical 105

Medical Side effects Physicians Prescription 105

World of DTC Marketing

FEBRUARY 15, 2021

There is a physician discussion guide, but the key question is, can this discussion be had online, or does it require an office visit? It seems the website is trying to Bothe educate patients about severe asthma and Nucala, which isn’t a bad thing, but why use TV for such a small group of patients?

Physicians 205

Physicians Education Doctors Insurance 205

PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. 2 It’s no wonder physicians across the country are limiting time with the industry and prioritizing their limited time with their patients. Today, the U.S. 1 According to the U.S.

Healthcare 98

Healthcare Healthcare Physicians Doctors 98

PM360

SEPTEMBER 15, 2022

More than ever, physician time is at a premium. The delivery of medical education has changed and continues to evolve as new technology is developed and becomes more mainstream. Fun and Educational Medical Content. Today’s HCPs are not very different from the way everyone wants to receive information—quickly.

Education 52

Education Media Medical Physicians 52

Referral MD

JANUARY 19, 2024

Photo by NordWood Themes on Unsplash Patient Engagement Software: Enhancing Communication and Care Patient engagement is the key to building strong doctor-patient relationships, improving patient satisfaction, and achieving better health outcomes. This leads to more coordinated and personalized care.

Management 94

Management Patients CRM Customer Relationship Management 94

World of DTC Marketing

AUGUST 9, 2021

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. According to Sermo, two-thirds of physicians spend at least an hour on social media, with an average daily use of two hours and twenty-two minutes.

Media 294

Media Physicians Pharma Marketing 294

World of DTC Marketing

JULY 21, 2021

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. They research the drug online and ask their physician about it if they decide it’s a treatment option. Second, a physician is not going to prescribe a drug a patient doesn’t need. Still, the gatekeeper continues to be their doctor.

Marketing 285

Marketing Prescription Side effects Doctors 285

World of DTC Marketing

JULY 17, 2022

But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Even if Novo Nordisk can win doctors over, it faces a more significant challenge in convincing reluctant payers. In addition, doctors may not be ready to prescribe the drug.

Side effects 209

Side effects Insurance Doctors Prescription 209

MedCepts

NOVEMBER 7, 2017

Doctors are natural skeptics. Remember, doctors were educated in scientific communities. The dictates of medical practice and continuing medical education on evaluating evidence related to medicine states that you have to question all the claims given by all existing medical products, instruments and services out there.

Physicians 52

Physicians Medical sales reps Doctors Medical sales 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

PM360

APRIL 25, 2023

We have seen marketers do booth drivers if it’s around a conference, education efforts, disease state awareness, etc. Some brands want it to sound like a Marvel superhero while other want it to sound like a practicing clinician. And there are different use cases.

Physicians 97

Physicians Media Marketing Recruitment 97

World of DTC Marketing

JANUARY 18, 2022

According to MedData Group, 72% of physicians surveyed were active on Facebook weekly, and 38% were active on Instagram and LinkedIn weekly. The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%).

Media 238

Media Pharma Side effects Physicians 238

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. doctors are calling two particular drugs “paradigm-shifting”—tirzepatide, sold as Mounjaro , and semaglutide, sold as the brands Ozempic , Wegovy , and Rybelsus.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. Physicians Need More Education. LGBTQ+ Patients Face Barriers to Preventive Care.

Patients 97

Patients Pharma Physicians Education 97

World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Once vaccination levels reach critical mass, people will once again return to their physician’s offices. First, let’s dispel a recent topic: telehealth.

Doctors 296

Doctors Side effects Marketing Electronics 296

Celeritas

SEPTEMBER 26, 2022

One might think a patient’s phone could easily store this information, which could directly be shown to a doctor instead. Many hospitals want to support their physicians in expanding their expertise by providing useful educational resources. Test results, diagnoses, health reports, scheduled operations, etc.

Physicians 52

Physicians Patients Medical Management 52

World of DTC Marketing

JULY 5, 2022

Why don’t doctors have the “the talk”? The results of two surveys, one of primary care physicians and the other of patients, found that while most doctors want to help patients lose weight and think it is their responsibility to do so, they often don’t’ know what to say.

Insurance 200

Insurance Doctors Side effects Pharma 200

MedCity News

JUNE 29, 2023

To fully reap the benefits of telemedicine, it is crucial to provide comprehensive education to both staff and patients.

Doctors 101

Doctors Consulting Education Healthcare 101

World of DTC Marketing

AUGUST 10, 2022

DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. Use language that talks to patients as a physician would talk to them. I’ve seen posts on everything from opinions on detergents to the best and more inexpensive ice cream.

Marketing 252

Marketing Media Side effects Pharma 252

MaBiCo

JANUARY 28, 2016

Pharma Selling: What Doctors expect from Medical Sales Reps? One major goal of a medical sales representative is to be seen as a valued consultant by Doctors. What are the various sources of information for Doctors & Pharmacists. continuing medical education courses. The key to convince the doctor with our product.

Medical sales reps 52

Medical sales reps Doctors Medical sales Medical 52

PM360

NOVEMBER 21, 2022

Patient Pages: PatientPoint Reveals Patients Are Anxious About Talking with Doctors. A notable 69% of Americans worry that they won’t be able to understand the terminology their doctors use and the same number of patients wish they knew how to describe their symptoms better before talking to an HCP. Patients have the answer.

Healthcare 52

Healthcare Healthcare Doctors Physicians 52

PM360

SEPTEMBER 7, 2023

A similar number of respondents (64%) expressed disappointment with their interaction with physicians, wishing that healthcare providers took more time to understand them. The New England Journal of Medicine runs a weekly diagnostic challenge tasking physicians with correctly identifying a thorny case.

Patients 111

Patients Physicians Healthcare Healthcare 111

PM360

OCTOBER 25, 2023

On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers. These NPs tend to operate as primary care physician (PCP) practices and refer patients to specialists just like any PCP provider. Bipan Singh, Sr.

Physicians 98

Physicians Marketing Medical Prescription 98

World of DTC Marketing

FEBRUARY 7, 2021

There is nothing more frustrating for patients than trying to speak to someone at a doctor’s office only to go through a layered phone tree. AI may predict the questions patients and physicians have about a drug or its side effects. So how can AI help DTC marketers?

Pharma 164

Pharma Doctors Side effects Physicians 164

pharmaphorum

JULY 27, 2022

Health innovation and technology specialist Healthware Group has added another element to its business with the launch of a dedicated medical communications and education division. “Since the beginning, our goal at Healthware has always been to improve the lives of HCPs and patients.

Medical 95

Medical Education Healthcare Healthcare 95

PM360

NOVEMBER 8, 2023

presence and educating pharmaceutical brands of the company’s unique value proposition to reach targeted audiences. Before that, she worked as the Senior Director of Business Development at Physician’s Weekly, a trusted source of medical news. Dahlhausen will be focused on expanding iCliniq’s U.S.

Leads 52

Leads Sales Healthcare Healthcare 52

pharmaphorum

JULY 27, 2022

The new system – called DTx Connect – aims to help physicians order both prescription and non-prescription DTx and diagnostics through a simple interface, and monitor shipping and delivery to their patients. It works like this. The post AmerisourceBergen aims to make digital therapeutics access easier appeared first on.

Electronics 70

Electronics Physicians Prescription Doctors 70

Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. physicians; Source: Clarivate, Taking the Pulse(R) U.S.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

Healthcare Success

NOVEMBER 27, 2023

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Do your doctors look, sound, and feel like they are a part of your organization?

Doctors 117

Doctors Marketing Healthcare Healthcare 117

World of DTC Marketing

MARCH 16, 2021

My job is not to be a doctor but to educate so people can make informed decisions, hopefully with their physician. . Doesn’t tragedy (I lost my mother; oddly enough, her grandmother died in 1919 in the other pandemic) and misinformation require us to share the facts and hope that knowledge combats ignorance and fear?

Marketing 180

Marketing Pharma Specialization Doctors 180

PM360

APRIL 7, 2023

CMS has approved the device to be used at home for an eight-week treatment course that includes cognitive behavioral therapy including modules on pain education, breathing practices, pain distraction, and mindfulness, which activate five regions of the brain and engages multiple neural systems. One in three (33%) U.S. While 20% of U.S.

Healthcare 52

Healthcare Healthcare Insurance Physicians 52

MedReps

JUNE 6, 2022

To start out, face-to-face time with physicians is a scarce resource these days, so before you go running into your next office, it pays to plan things out. Nothing turns a physician off more than a sales rep who asks non-stop questions. Nothing turns a physician off more than a sales rep who asks non-stop questions.

Sales pitches 53

Sales pitches Medical sales Sales Medical 53

Atrivity

MAY 5, 2021

The pharmaceutical and healthcare sector has been forced to change the way it connects, educates and engages with HCPs through new digital channels because of Covid-19. The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory.

Sales 52

Sales Pharma Doctors Pharma reps 52