Pharma Marketing Network

DECEMBER 29, 2020

As telehealth appointments replaced office visits, webinars replaced in-person conferences and digital communication replaced reps in the field, what have we learned about how to create connection within this new paradigm? Ryan Billings , Head, US Oncology Digital Marketing & Customer Experience at GSK. SAVE MY SEAT.

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Pharma Marketing Network

MAY 24, 2022

Tune in to this episode of the Pharma Marketing Podcast with Bharti Rai, Novartis VP, Chief Commercial Operations, Insight, Analytics Officer Data & Digital, for a deeper dive into what’s ahead for 1st and 3rd party data, insights, analytics & digital data.

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Pharma Marketing Network

JANUARY 27, 2021

The post PMN WEBINAR: Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience appeared first on Pharma Marketing Network.

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Pharma Marketing Network

FEBRUARY 4, 2021

Moderator and Panelists: Amy Turnquist , EVP, Digital, eHealthcare Solutions (Moderator). Oncology Digital Marketing & Customer Experience at GSK. Kristen Palmer Winters , Customer Experience (CX), Americas Hub, Digital & Commercial Innovation, Bayer. Video – It’s Not as Complicated as it Sounds. As Ryan, U.S.

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PM360

AUGUST 21, 2023

Digital Health Networks announced its lineup of features and audio storytelling for the Cinehealth International Health and Wellness Film and Video Festival. This year’s festival takes place live in Philadelphia at Digital Pharma East on September 12 th , followed by a virtual segment at Digital Health Networks ( www.dhn.tv ).

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Pharma Marketing Network

SEPTEMBER 1, 2020

Despite the COVID-19 pandemic, digital display advertising will continue to grow this year with more investments in video ads. advertisers will increase investments in video by 11.3% billion, making it the only digital ad format to grow at a double-digit rate this year. digital ad spending. this year to $35.45

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Nixon Gwilt Law

JANUARY 23, 2023

Join trailblazing healthcare innovation attorneys Carrie Nixon, Rebecca Gwilt, and Kaitlyn O'Connor for a practical look into the impacts and opportunities in the 2023 Medicare Physician Fee Schedule (MPFS) and the 2-year extension of flexibilities for Telehealth and Virtual Care in recently passed the 2023 Consolidated Appropriations Act (CAA).

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Pharmaceutical Commerce

MARCH 27, 2024

In this Pharmaceutical Commerce video interview, Barry Heavey, Life Sciences Supply Chain Lead, Accenture, discusses how companies can leverage digital tools like artificial intelligence and machine learning to optimize manufacturing processes and ensure efficient production.

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PM360

DECEMBER 14, 2023

But pharma can rely on more innovative ways of using digital media to bring crucial content to prospective patients. Digital channels can also empower patients by providing access to educational resources such as before and after galleries, clinical data, and in-depth safety information. References: 1.

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PharmExec

FEBRUARY 6, 2023

The Ad Club is leveraging AnyClip's AI-powered genius+ platform to drive discoverability, in-video search and interactivity to deliver their robust library of club programming to its members.

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pharmaphorum

NOVEMBER 17, 2022

At Frontiers Health 2022, pharmaphorum Editor in Chief Jonah Comstock speaks with Sai Shankar and Pierre Leurent, co-presidents of Aptar Digital Health. And, of course, they chat about digital therapeutics more broadly and impressions of the state of the space coming out of the show.

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Pharmaceutical Commerce

APRIL 1, 2024

In this Pharmaceutical Commerce video interview, Barry Heavey, Life Sciences Supply Chain Lead, Accenture, discusses what innovative digital solutions and disruptive technologies he sees transforming the landscape of biopharma manufacturing in the future.

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Pharmaceutical Commerce

MARCH 28, 2024

In this Pharmaceutical Commerce video interview, Barry Heavey, Life Sciences Supply Chain Lead, Accenture, discusses what digital tools, beyond AI and ML, hold the most promise for reducing costs and increasing accessibility of treatments.

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Dominic Tyer

MARCH 11, 2023

Video of Dominic Tyer’s customer experience presentation to the Digital Pharma Show in December 2022

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Pharma Marketing Network

OCTOBER 18, 2023

Video marketing is a powerful tool for pharma companies to reach out to their target audience and promote their products in an engaging and impactful way. Video marketing is becoming increasingly popular and is an essential part of any pharma company’s digital marketing strategy. What is Video Marketing?

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PM360

SEPTEMBER 21, 2023

Digital biomarkers powered by artificial intelligence (AI) are already providing critical insights to personalize care and draw more comprehensive conclusions about a therapy’s impact.

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PM360

SEPTEMBER 21, 2023

Last we spoke, executing omnichannel digital media using programmatic as the foundation was the topic. Video, native, search extensions, and rich media are all formats that perform better. Video is much better at driving brand awareness—why are we using display media as the foundation of go-to-market and brand launch campaigns?

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Storyvine

AUGUST 3, 2022

Close the “Relationship Gap” with Personalized Video. Personalized video closes the “Relationship Gap.” Using personalized video isn’t a nice-to-have any more. Storyvine makes personalized video possible. Even if you can’t meet in person, a personal video keeps the human connection alive. It’s a must-have.

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World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. Key findings: 77% of HCPs use digital channels primarily for personal learning and development.

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World of DTC Marketing

MAY 19, 2021

1 Set up a Digital Helpdesk. Companies are turning to digital solutions to manage mental health and stress. Even social media giants like Facebook are getting involved and offering a wide range of digital support. Setting up a Digital Helpdesk gives struggling employees a beacon to which they can reach out.

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pharmaphorum

NOVEMBER 25, 2022

In our final interview from Frontiers Health 2022, pharmaphorum Editor in Chief Jonah Comstock sits down with Paolo Borella, who runs the new VITA digital health accelerator in Italy. And Paolo reflects on the overall mission of the accelerator and how it fits into the larger vision of collaboration in digital health.

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PM360

MARCH 22, 2024

Next thing you know, we’re discussing campaign strategies over lattes, courtesy of our digital matchmakers. Think of AI as the friendly, non-playable character (NPC) in a video game, guiding you through levels of patient segmentation and engagement, offering insights and strategies that only a digital oracle could provide.

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World of DTC Marketing

APRIL 20, 2022

We’ve all heard that digital is the way to reach HCPs, and we found out that’s still mostly true, but not all digital tactics are created equal. ” However, the digital landscape changed when HCPs went online to search for specific information.

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MedCity News

FEBRUARY 6, 2024

A typical clinical trial generates over 13,000 documents in various formats (text, voice, video, apps, and web entries), making data gathering, organization and analysis challenging. It can analyze diverse documents (written, video, voice, etc.), Digital twin data lakes enable insights from past trials and create audit trails.

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pharmaphorum

NOVEMBER 3, 2022

At Frontiers Health 2022, pharmaphorum Editor in Chief Jonah Comstock sat down with Matthew Holt, the founder and publisher of the Health Care Blog and a long-time self-described “digital health curmudgeon”. Check out the video below for the whole conversation, and stay tuned for more video interviews from Milan.

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pharmaphorum

NOVEMBER 10, 2022

At Frontiers Health 2022, pharmaphorum Editor in Chief Jonah Comstock sat down with Digital Therapeutics Alliance Chief Policy Officer Megan Coder. One of the important events at Frontiers Health 2022 was the first meeting of the European policy coalition on digital therapeutics.

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Salesforce

JUNE 21, 2022

Watch the video. Once we launched Salesforce, we were able to do a lot of different things like video calls. With the help of Salesforce, SmileDirectClub was able to unify its systems and launch game-changing video calling technology that improved both the customer and employee experience.

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Medical Device Success

MAY 1, 2022

One difference is that today in the show notes I do have an unlisted link to the RAW YouTube video of this episode. For veteran listeners of the podcast that have already heard this or watched the video….you Do you know which digital platform is most effective in targeting physicians? YouTube Video Link.

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World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. Historically, research has shown that elderly users, even when they have the right tools and connections, are still less likely to use digital applications, in part due to unfamiliarity.11

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PM360

AUGUST 29, 2022

Digital Marketing. It’s difficult to understate the importance of digital media on the lives of Gen Zers. Any marketing effort that doesn’t include a digital component will struggle to reach this audience. A significant part of digital marketing is social media campaigning. Video Learning. Social Media.

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World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. There is, however, a difference between an evolutionary move to digital and a revolutionary move to digital. Digital marketing is becoming a valuable tool. Respondents had an average of 1.5

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Vodori

MAY 27, 2022

Creating digital and video content is becoming a necessity for life sciences companies. . The pandemic has shaken the pharma sales channel and required companies to rethink their digital patient and HCP marketing strategies. Today, audiences are expecting strong digital and video content.

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Medgadget

DECEMBER 16, 2022

Jonney Shih, the longtime chairman of ASUSTek (ASUS) talked about the three-fold “digital twin” model of major trends in digitally-powered healthcare technology. Next, Brad Haczynski, VP/GM of Network and Edge Global sales at Intel spoke via video about the CPU giant’s work in the healthcare space.

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pharmaphorum

NOVEMBER 16, 2022

At HLTH 2022 in Las Vegas, Editor in Chief Jonah Comstock caught up with Manny Montalvo, SVP, head of digital health and innovation at Teva Pharmaceuticals, to talk about Teva’s show news: new partnerships with Rimidi and HealthSnap to expand the deployment of the company’s Digihaler line of smart inhalers.

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pharmaphorum

NOVEMBER 15, 2022

Early on Day 2, Matthew Holt (who we recently featured in our Health Innovators video series ) will interview Walmart EVP Dr. Cheryl Pegus & SCAN Health Plan’s Dr. Sachin Jain. Then we’ll hear from Aptar Digital Health’s Sai Shankar and Pierre Laurent in a session all about patients as partners in healthcare.

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Rep-Lite

FEBRUARY 1, 2024

As healthcare embraces digital transformation, the virtual selling landscape in medical sales is becoming an integral and effective approach for connecting with professionals in the industry. Utilize Digital Content Leverage digital content, such as e-detailing materials, interactive brochures, and product videos.

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pharmaphorum

JULY 21, 2022

Health coaching ecosystem YourCoach Health and digital therapeutics company Twill (formerly Happify Health ) are teaming up to offer access to YourCoach’s cross-specialty health coaches via Twill’s Duet platform, the companies announced today. Soon, our members can seek one-on-one audio, video or text-based support, all through Duet.”.

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