Pharmaceutical Technology
SEPTEMBER 5, 2022
Direct-to-consumer pharmaceutical marketing promotes patient dialogue with healthcare professionals, and encourages patient compliance, product competition and competitive pricing, in addition to reducing underdiagnosis and undertreatment of conditions.
LEVO Health
JANUARY 30, 2024
The fast-paced nature of digital media has shifted consumer behavior, making digital video advertising one of the most powerful tools for reaching your target audience. Why Video Advertising Matters for Healthcare Video advertising is more than a trend. Types of Digital Video Ads for Healthcare 1.
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Pharma Marketing Network
OCTOBER 30, 2020
Digital Spending – Pandemic Bump. So, what is driving the overall healthcare and pharma digital ad spending growth? The crisis also led to an influx of marketing around medical supplies, consumer adoption of telemedicine, and regional advertising for reopening doctor offices and medical clinics. With 57.5%
PM360
JUNE 11, 2022
On average, pharmaceutical companies have increased their overall digital media spend more than 50% compared to pre-COVID-19 levels. Four in five consumers have shared their preference moving forward of digital channels for healthcare communications. The Pain Points of Digital Clutter Are Pervasive.
PM360
JULY 21, 2022
Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Try Veradigm Digital Health Media for Highly Targeted Messages. Fierce Healthcare. References: 1. Finnegan J.
Pharma Marketing Network
DECEMBER 17, 2021
One lasting effect we see for pharma is the their “Digital Transformation” which was accelerated due to COVID, is here to stay and is not likely to unwind any time soon – in fact continues to accelerate. What does that do to the doctor patient visit? A Continued Boost in Pharma’s Reputation. HCP Engagement and Pharma Salesforces.
Pharma Marketing Network
JUNE 10, 2020
So I love talking to you because you’ve got your pulse on the finger of everything that’s happening digitally within healthcare, you always open my eyes to interesting things that are happening. So tell me about the latest happenings that you’re seeing in the world of healthcare and digital innovation.
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