Pharma Marketing Network

APRIL 12, 2021

Tune in and listen to the Pharma Marketing Network and fellow thought leaders from, ROI Marketplace, MedThink, and Sharecare.com, discuss their learnings and insights on native advertising from each of their respective vantage points – pharma-marketer, publisher, and agency. . Megan Jimenez , Senior Manager, Media Strategy at MedThink.

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Media Digital Media Networking Pharma 69

Pharma Marketing Network

OCTOBER 6, 2021

Working with some of the world’s leading brands and agencies — including advertisers in the pharma and healthcare space — Adelaide has proven that optimizing towards attention metrics drives more impactful and efficient brand outcomes throughout the funnel. Optimizing to AU Results in Better Full-Funnel Outcomes.

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Pharma Media Digital Media Marketing 98

Pharma Marketing Network

APRIL 7, 2021

Tune in and listen to the Pharma Marketing Network and fellow thought leaders from, ROI Marketplace, MedThink, and Sharecare.com, discuss their learnings and insights on native advertising from each of their respective vantage points – pharma-marketer, publisher, and agency. . Megan Jimenez , Senior Manager, Media Strategy at MedThink.

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Media Digital Media Networking Marketing 40

Pharma Marketing Network

OCTOBER 30, 2020

Digital Spending – Pandemic Bump. So, what is driving the overall healthcare and pharma digital ad spending growth? of healthcare and pharma’s digital spending going towards mobile, 42.5% US Healthcare and Pharma Digital Ad Spending Outlook. of the vertical’s digital ad spending.

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PM360

JUNE 11, 2022

On average, pharmaceutical companies have increased their overall digital media spend more than 50% compared to pre-COVID-19 levels. Four in five consumers have shared their preference moving forward of digital channels for healthcare communications. The Pain Points of Digital Clutter Are Pervasive.

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Pharma Marketing Network

DECEMBER 17, 2021

One lasting effect we see for pharma is the their “Digital Transformation” which was accelerated due to COVID, is here to stay and is not likely to unwind any time soon – in fact continues to accelerate. The post 2022 Predictions From the Front-Lines of Pharma Digital Advertising appeared first on Pharma Marketing Network.

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Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. He’s the Chief Digital Officer for Health at Ogilvy. And he’s also a Pharma Marketing Network Editorial Advisory Board member. So tell me about the latest happenings that you’re seeing in the world of healthcare and digital innovation.

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