It’s GOAT Time: How Experts Are Changing the Game in Marketing’s New Digital Era
PM360
AUGUST 24, 2023
Jasper Beard, Senior Director of Portfolio Marketing, ViiV Healthcare, previously won a PM360 Trailblazer Brand Champion Award. He says that, today, AI is a trailblazer in digital marketing. Media is like that now—deconstructed. MrBeast used modern media and hacking algorithms to become a superstar. Fundamentals don’t.
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