article thumbnail

Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

I recently sat down with Erica Taylor, PhD, Vice President and Chief Marketing Officer at Genentech, to talk about the future of biopharma marketing and creating more meaningful content. I asked Erica about how to build a foundation, bridge across teams, and leverage technology to better reach customers.

Marketing 105
article thumbnail

Milking the Marketing Cow: My Experience with Milking Strategy Marketing

Contrarian Sales Techniques

Another day, another marketing buzzword, right? One such game-changer for me was milking strategy marketing. So, let me take you through this fascinating journey of milking strategy marketing that turned my world upside down. Why I was Drawn to Milking Strategy Marketing 2.1 Well, not exactly!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

B2B Healthcare Marketing: Engaging Digitally Savvy HCPs

LEVO Health

To leverage innovative B2B healthcare marketing strategies that resonate with this audience. This data underscores the need for a more tailored and strategic approach in B2B healthcare marketing. Leverage Data-driven Targeting In the world of B2B healthcare marketing, data is a goldmine. The challenge? The opportunity?

article thumbnail

Will Reese

Pharma Marketing Network

He has spent over 15 years at Cadient, holding positions including Senior Marketing Strategist and Chief Innovation Officer. He is professionally skilled in areas like digital strategy, customer relationship management (CRM), experience design, direct marketing, and omni-channel marketing.

article thumbnail

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

article thumbnail

How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. No matter what you’re marketing, getting your content seen by your target audience is critical. Invest in Email Marketing to Doctors.

Doctors 101
article thumbnail

Maximize Marketing ROI With Call Tracking for Healthcare

Healthcare Success

Though well-intentioned, this first step toward identifying the best marketing channel for your business relied solely—and heavily—on front office personnel. Call tracking software helps you identify which marketing campaign or tactic drove the phone call and what the result of the call was. What is Call Tracking for Healthcare?