World of DTC Marketing

NOVEMBER 12, 2021

Health care professionals are finding that pharma sites don’t provide enough answers and are using HCP-targeted sites more and more. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps. The number one site is still Medscape, but Sermo and Doximity are gaining a solid audience.

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Pharma Digital Media Pharma reps Pharma Rep 180

PM360

MAY 25, 2023

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

Contrarian Sales Techniques

DECEMBER 5, 2023

From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. It enhances your skill set, making you more valuable to your organization and more competitive in the job market.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52

Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. Today’s doctors don’t trust pharmaceutical sales reps as they once did.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharma sales reps Pharmaceutical 52

PM360

NOVEMBER 21, 2022

Equally important, let’s challenge the view of POC as “just a media channel”—it’s so much more than that. Only four of 10 ads are recalled by the patient in the doctor’s office, according to a recent study by Kantar Media. Encourage Patient-HCP Interactions. Akeel Williams. Adopting A Better Hybrid Approach.

Marketing 52

Marketing Physicians Doctors Patients 52

PM360

DECEMBER 20, 2023

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. Social media has become a news source for learning about new brands, products, procedures, and practices. Fifty percent of responders said they changed prescriptions because of social media information.

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Media Physicians Pharma reps Pharma Rep 122