Pharma Marketing Network

JUNE 9, 2021

Join PMN on July 15th for our premier event on Customer Experience, where we will discuss best practices for moving beyond buzzwords to elevate experience and drive true patient and provider engagement based on empathy and data insights. Sahab Aslam , Associate Director, Global Data Science & Analytics Products, Merck.

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Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. The process of approval was simple: once the data showed the efficacy, safety and reliability to the regulatory agencies, the drug was approved. Pharma and bio-tech companies need to adopt more innovative market access tactics to succeed.

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Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. The process of approval was simple: once the data showed the efficacy, safety and reliability to the regulatory agencies, the drug was approved. Pharma and bio-tech companies need to adopt more innovative market access tactics to succeed.

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Pharma Marketing Network

AUGUST 14, 2020

2022 will usher in the demise of third-party cookies—that means pharma brands must change their approach to targeting and measurement. Pharma has long invested in strategies that don’t rely on cookies, such as contextual placements and sponsorships on endemic sites. That concern led to recent action to phase out third-party cookies.

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Clarivate

JANUARY 10, 2023

However, because they are highly targeted, they address smaller potential patient cohorts than the mass-market treatments of yore, forcing pharmas to thread the needle on pricing in order to recoup the costs of development and fund the next cycle of innovation. Capivasertib. Daprodustat (Duvroq). Deucravacitinib (SOTYKTU ).

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Medico Reach

DECEMBER 15, 2022

In modern healthcare industry, medical organizations and institutions generates huge data. To extract insights from this massive complex data organizations are turning towards healthcare data analytics tools to leverage the benefits in this regard effectively. IBM SPSS Modeler. Direct text analysis. CareDirector by Allscripts.

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pharmaphorum

NOVEMBER 14, 2022

However, although fast moving in innovative product development, the pharmaceutical industry can be slow to adopt other new measures, and a confounding issue with environmental sustainability is that there simply isn’t the existing body of knowledge and data to understand the current situation. Scope 3 reporting is under-developed.

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Clarity Engagement Solutions

APRIL 26, 2021

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharma to sit more consistently at the patient population management table. For any pharma organization sitting on the sidelines, “ waiting for the storm to pass ,” our message is clear. With Clarity, it’s easy! . .

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Pharma Marketing Network

AUGUST 14, 2020

2022 will usher in the demise of third-party cookies—that means pharma brands must change their approach to targeting and measurement. Pharma has long invested in strategies that don’t rely on cookies, such as contextual placements and sponsorships on endemic sites. That concern led to recent action to phase out third-party cookies.

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Clarify Health

OCTOBER 26, 2021

In this blog, we take a close look at health equity in oncology trials specifically, assessing how the lack of diversity and inclusion has impacted cancer patients and the pharma industry’s key initiatives to address it. Societies and professional groups have also charted plans for overcoming socioeconomic disparities.

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Clarity Engagement Solutions

APRIL 26, 2021

To provide perspective and direction for pharma organizations ready to embrace a new way to engage with customer stakeholders, we see the following imperatives driven by leadership. This requires not just and adjustment in the game plan but a complete pivot in perspective and action.

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Clarity Engagement Solutions

APRIL 26, 2021

To provide perspective and direction for pharma organizations ready to embrace a new way to engage with customer stakeholders, we see the following imperatives driven by leadership. This requires not just and adjustment in the game plan but a complete pivot in perspective and action.

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Sales pitches Pharmaceutical Physicians Pharma 91

Salesforce

MAY 19, 2020

In late January, I wrote a blog titled Trends Impacting Pharma in 2020. Last month, at EyeforPharma, North America’s largest commercial pharma event (which became a virtual event due to the coronavirus), I listened to industry leaders address what’s impacting pharma today.

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PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.

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Graphite Digital

APRIL 21, 2022

We also wanted to find out how much potential there is for pharma organisations to get more involved in this area as they have always been interested in playing a bigger role here. . There is a lack of trust around pharma-sponsored content. Different levels of detail on data to allow HCPs to build their own point of view.

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Pharma Marketing Network

OCTOBER 5, 2020

Emerging content trends will drive engagement by structuring content around powerful scenarios: probing dialogue, patient use cases or treatment challenges, and data-driven insights that incite specific behaviors or actions. Visualization of key data and tactics flows into a centralized dashboard.

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical sales representatives (commonly known as “pharma reps” or “drug reps”) are responsible for promoting and educating healthcare providers about their company’s products, with the ultimate goal of increasing product sales and market share. What is your sales strategy?

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Pharma Marketing Network

JULY 12, 2023

In this blog post, we will explore five ways to effectively market your brand by leveraging the expertise of a creative content agency. From blog posts and social media campaigns to videos and infographics, they know how to tailor content to resonate with your target audience.

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Evolve Your Success

JULY 18, 2023

We had pharma reps come through. I met a woman that worked for Janssen, which is the pharma company of Johnson & Johnson. It is not like, “Here is your data and resume. Take action. If you are reading this blog, please feel free to leave us a review. Talk to us a little bit about that. How do you find us?

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Evolve Your Success

OCTOBER 25, 2022

If a certain SUV is in the top 3 in at least 3 or 4 different blogs, I then go test drive that. He’d been observing on his own time and then it got to a point where he saw enough adoption and things that he took an action consciously versus if you took all that social media away. If a company wants to sell me a car, this is it.

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