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How Good Are Your Physician Targets?

The Marketing Advantage

June 5, 2023 The methodology under which physician targets are segmented and selected is a critical component of optimizing the productivity and efficiency of the sales force. The right sales force calling on the wrong targets dramatically hinders the sales force’s selling efforts and ultimately leaves sales on the table.

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Our Most Popular Blogs

Healthcare Success

Here, you’ll find a few of our most timely and popular blogs conveniently organized by marketing topic. Start With Some Classics Whether you’re a new marketer or a seasoned professional, take a deep dive into essential topics that can significantly impact your healthcare business. Read this blog for a big ah-ha moment.

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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. The good news is you can find success through many of the best practices marketers have proven over the years. How to Market to Physicians and Doctors in Five Steps .

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How to Interview Healthcare Experts to Write Exceptional Website Content

Healthcare Success

Without that first-hand, unique, and accurate medical knowledge, your content can unintentionally mislead consumers, damage your reputation, and lose search engine rankings. But what if the experts your organization needs are busy doctors? Interviewing medical experts is a tried-and-true way to produce original website content.

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The Ultimate Guide to Healthcare SEO: 3 Techniques Your Website's Organic Marketing Needs

Healthcare Success

But this doesn’t mean much if patients can’t find your website. A strong healthcare SEO strategy requires time, money, or both, to get your website found on the first page of search engine results. SEO services for healthcare organizations require relentless focus and comprehensive efforts from your specialized healthcare SEO agency.

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Medical Infographic Design Best Practices

Infuse Medical

In this blog, we delve into the best practices of medical infographic design, aiming to equip healthcare professionals, educators, and communicators with the tools and knowledge necessary to create compelling and informative visuals that resonate with their audience. What level of medical knowledge do they possess?

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Content Marketing for Doctors: How to Create Content They Want & Need

Healthcare Success

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

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