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Antibiotic demonstrates non-inferiority to a leading gonorrhoea treatment

European Pharmaceutical Review

percent success rates in patients with uncomplicated urogenital gonorrhoea (GC). These results for the antibiotics treatment will be presented at the 2024 European Society of Clinical Microbiology and Infectious Diseases (ESCMID) Global at the end of the month.

Leads 95
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Pharma USA 2024 | March 26–27, 2024

Pharma Marketing Network

The moment is now to prove ourselves as a trusted industry ally and the ultimate safe harbor for patients.  Delivering aligned value to HCPs, patients, payers and regulators.  We must adapt to evolving payer needs, empower HCPs with crucial insights, bridge regulatory gaps and co-create with patients.

Pharma 52
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CHMP meeting highlights: February 2024

European Pharmaceutical Review

At its February 2024 meeting, the EMA’s human medicines committee (CHMP) recommended the extension of marketing authorisations for six treatments, and positive opinions for the approval of ten medicines. Clinical data showed approximately 60 percent reductions in plasma NfL concentrations in patients given Qalsody compared to placebo.

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How retailers and “payviders” are disrupting U.S. healthcare in 2024

Clarivate

While the key players’ strategies differ, all are focused on bending the cost curve while increasing patient touchpoints and engagement. More recent developments provide a look into Amazon’s interest in treating patients with chronic conditions, including a pharmacy consultation pilot for high-risk seniors with complex medical needs.

Retail 52
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CPHI to return to Milan in 2024

European Pharmaceutical Review

CPHI, the global pharmaceutical event that spans the entire supply chain from ingredients and finished dosages to machinery, bio, and packaging will return to Fiera Milano (Rho) in 2024. The post CPHI to return to Milan in 2024 appeared first on European Pharmaceutical Review.

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Healthcare Marketing Trends in 2024: How to StayAhead

Healthcare Success

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression. This helps improve click-through and conversion rates.

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2024 Video Marketing Trends in Healthcare

LEVO Health

As we look toward 2024, video marketing is set to become a critical component of a comprehensive marketing strategy. This approach tailors the viewing experience to individual patients, considering their unique needs, preferences, and behaviors. As we look ahead to 2024, AI and machine learning are poised to play an even larger role.