Impetus Digital

FEBRUARY 16, 2024

In the era of digital transformation, it is predicted that 2024 will be the year that finally cements hybrid meetings as the norm (1), with all-virtual meetings continuing to be a popular option. In this article, we’re diving into the state of pharmaceutical meetings and events in 2024 and–once and for all–put this idea to rest.

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Fierce Pharma

JANUARY 9, 2024

Speaking to reporters at the 2024 J.P. Speaking to reporters at the 2024 J.P. Morgan Healthcare Conference on Monday, the company’s CEO, Albert Bourla, spoke bluntly about the hits the company took, and he acknowledged the underperformance of certain key launches. Pfizer knows it had a bad year in 2023.

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PM360

JUNE 23, 2023

Press Release Contact: Kayla Walsh Awards Coordinator, PM360 646-300-8114 kayla.walsh@pm360online.com PM360 Now Accepting Entries for 2024 Pharma Choice Awards Call for the Best Healthcare Creative from the Past Year NEW YORK, NY, June 22, 2023 : The 2024 PM360 Pharma Choice Awards are officially open for entries.

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Eversana Intouch

NOVEMBER 20, 2023

As we step into 2024, the realm of market access undergoes dynamic shifts influenced by technological advancements, policy changes, and evolving consumer behaviors. Artificial Intelligence will also facilitate the implementation, interpretation of results and generation of personalized healthcare recommendations.

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Fierce Pharma

JANUARY 3, 2024

Morgan Healthcare Conference rolled on in San Francisco, BioNTech, Alnylam and many other companies updated investors on their strategies heading into 2024. As the J.P. | As the J.P.

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Fierce Pharma

JANUARY 3, 2024

Morgan Healthcare Conference kicked off in San Francisco, EY released its annual report on the industry's dealmaking firepower. | Morgan Healthcare Conference kicked off in San Francisco, EY released its annual report on the industry's dealmaking firepower. As the J.P. As the J.P.

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pharmaphorum

MARCH 18, 2024

The PM Society’s 38th annual awards were held last week, on Friday 15th March, at the JW Marriott Grosvenor House London, at which over 900 industry professionals came together to celebrate the best in creative, impactful, and innovative communications in pharma and healthcare.

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Eversana Intouch

MARCH 13, 2024

Our team is on the ground at SXSW 2024, and as we navigate through the bustling streets of downtown Austin, Texas — where the magic of immersive brand experiences dress the streets — we can’t help but feel the pulse of innovation surrounding us. The “ugly” aspects, the side effects, and the unpleasant truths are all concealed.

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Fierce Pharma

JANUARY 10, 2024

With a late-stage pipeline spanning more than 120 clinical trials and a firm grasp of five major disease areas, AstraZeneca appears confident heading into 2024. | Morgan Healthcare Conference. In AZ's push to reach industry-leading growth by 2030, confidence is key, chief financial officer Aradhana Sarin said at the J.P.

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Eversana Intouch

MARCH 19, 2024

And this month, we’re bringing to light the challenges in women’s healthcare that we can help solve and make history together. When it comes to healthcare, however, this model often fails to consider the good of all. That’s why in 2024, we find ourselves still failing women in healthcare.

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PM360

FEBRUARY 8, 2024

Silver Winner – Elevate Healthcare and National Organization for Rare Disorders A Beautiful and Rare Chance Elevate Healthcare worked with NORD, the National Organization for Rare Disorders, to develop a campaign that emphasized their mission to improve the health and well-being of people with rare diseases.

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PM360

FEBRUARY 8, 2024

Elevate Healthcare and LivaNova USA, Inc. VNS Therapy is a Life-changer VNS (vagus nerve stimulation) Therapy is designed for people living with seizures despite trying multiple medications. The campaign helped showcase the ability of VNS patients to experience improved quality of life by illustrating everyday activities.

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Clarivate

JANUARY 8, 2024

The annual Clarivate Drugs to Watch report for 2024 features 13 new therapeutics with standout commercial and/or clinical potential. The year 2024 is shaping up to be the best of times and the worst of times for the pharma industry,” said Henry Levy, President, Life Sciences & Healthcare at Clarivate.

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Contrarian Sales Techniques

FEBRUARY 13, 2024

So, you've got your sights set on the pharmaceutical sales world for 2024, huh? Why choose pharma sales job? Breaking into pharma sales is like trying to get backstage at a sold-out concert (think Cold Play for Malaysians). Understanding the Role First things first, what does a day in the life of a pharma sales rep look like?

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European Pharmaceutical Review

NOVEMBER 29, 2023

For the first time, companies across the global healthcare sector, including AstraZeneca , GSK, Novo Nordisk and Roche, have united to discuss with energy providers in China and India, about scaling renewable power across their supply chains. Over half of the healthcare sector’s emissions are created in manufacturing supply chains.

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PM360

FEBRUARY 8, 2024

Silver Winner – Elevate Healthcare and Recordati Rare Diseases Inc. SYLVANT Can Open the Door SYLVANT is the only FDA-approved therapy for idiopathic multicentric Castleman disease (iMCD) that targets the underlying cytokine storm and can help deliver sustained symptomatic relief and durable tumor response.

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Pharmaceutical Commerce

MARCH 20, 2024

In an interview with Pharma Commerce Associate Editor Don Tracy, Monique French, MPH, Senior Director, Patient Advocacy, Health Policy & Communications, Rx4Good provides insight on engaging multiple healthcare groups.

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pharmaphorum

JANUARY 9, 2023

Biopharma and healthcare group Chiesi Farmaceutici S.p.A. is to acquire the 2015-established Amryt Pharma Plc. The post Chiesi expands rare disease portfolio with Amryt Pharma acquisition appeared first on. in an all-cash transaction at $14.50 per American Depositary Share (ADS). Each ADS represents five Amryt ordinary shares.

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PM360

MARCH 22, 2024

We’re featuring AI in this month’s issue as the topic can’t be ignored—generative AI is creating huge waves in the Pharma industry and it’s all we’re talking about. There are ethical considerations around AI in Pharma, from protecting intellectual property, to providing accurate information, to programming bias, to name a few.

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PM360

MAY 10, 2024

May 9, 2024 /PRNewswire/ — VUE Health, a Boston-based healthcare advertising agency, has hired Zara Baker as Chief Digital Innovation Officer. Before that, she was the head of omnichannel strategy at Ionis Pharma and held senior digital roles at various healthcare and biopharma companies. SOURCE VUE Health

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Medico Reach

FEBRUARY 8, 2023

The Grand View Research published a report highlighting the stark growth prospects of the pharma industry. billion during 2020-2024. Are you intrigued to know what technologies will rule the pharma market and how they can benefit your business in 2023? from 2022 to 2030, the pharma industry will reach USD 9,241.34

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PM360

DECEMBER 12, 2023

Established a decade ago, the PM360 ELITE honors 100 of the top individuals and marketing teams across the healthcare and life sciences industries each year. The initial deadline for submissions is February 23, 2024. PM360 will then continue to accept entries until March 15, 2024, but anything after Feb.

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Clarivate

OCTOBER 31, 2023

These years witnessed significant troughs in pharma financing, a drop in the capital markets, and an IPO window that remained firmly shut. Big pharma is still keen to access good technology, science, and assets, in many cases to plug a patent-expiry-shaped hole in their coffers. In short, the biotech bubble had burst. Pfizer’s $11.6

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European Pharmaceutical Review

MAY 10, 2024

A recent survey 1 of healthcare industry professionals showed that CGT is expected to have the most significant impact on the pharmaceutical industry in 2024. Sustainability crucial for pharma’s supply chain future References State of the Biopharmaceutical Industry in 2024 – Thematic Intelligence. cited 2024May].

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Clarivate

MAY 14, 2024

With only two3 GLP-1 drugs currently approved for weight loss—Huadong Medicine’s version of daily dosed liraglutide and thrice-a-day dosed beinaglutide from Benamae Pharma—the gap is substantial and leaves a solid market opportunity for weight loss drugs. What’s leading to the boom in development of semaglutide biosimilars?

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PM360

SEPTEMBER 8, 2023

Each year industry leaders, pharma innovators, colleagues, and friends gather at the PM360 ELITE Awards Event to celebrate those 100 individuals that have had an impact on the life sciences as Disrupters, Environmental Champions, Patient Advocates, Philanthropic Heroes, and much more.

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pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

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PM360

DECEMBER 17, 2023

Publicis Groupe announced the appointment of Stephen Farquhar as Chief Executive Officer of Publicis Health, effective February 1, 2024. Farquhar previously served as Chief Marketing Officer at Publicis Media, where he led global assignments in a variety of industry verticals, including telecommunications, pharma, and CPG.

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PM360

FEBRUARY 8, 2024

In 2024, expect to see more innovative technologies and new ways of delivering streamlined, patient- centric trials from Medable.” For 2024, we look forward to continuing to connect patients and family caregivers with study opportunities in which they can share their insights and experiences with researchers and companies.”

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World of DTC Marketing

DECEMBER 4, 2020

SUMMARY: McKinsey estimates that global digital-health revenues—from telemedicine, online pharmacies, wearable devices, and so on—will rise from $350bn last year to $600bn in 2024. Digital healthcare will increase, but the idea that it could increase so quickly is myopic. I’m not so sure. EHR’s have been a failure.

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PM360

DECEMBER 20, 2023

listed on the stock exchanges, is up 13%, according to Leerink Partners’ “Navigating the Complex Terrain: Healthcare and Biotech Markets in Q3 2023” report. Learn more about why each company went with its respective strategy and the current outlook for each company in 2024 and beyond. The deal is expected to close in 2024.

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PM360

APRIL 22, 2024

As the demand for high-quality, trustworthy, and actionable healthcare information grows, the window of time to capture a healthcare professional’s attention seems to narrow. TAP INTO TRUST AND MAKE IT RELEVANT Many HCPs report approaching pharma-created content with suspicion of promotional agendas and bias. J Comm Healthcare.

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PM360

APRIL 22, 2024

The Unique Challenges of Patient/Pharma Interaction Patient engagement has become a critical component of medical marketing. With healthcare professionals becoming less accessible to biopharma reps, the emphasis has shifted toward patient empowerment. Patient marketers are educators and facilitators as much as they are brand champions.

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Impetus Digital

JULY 15, 2022

Here in Canada , the inflation rate is not forecasted to come back down to “normal” levels until 2024. If anything, it is more crucial than ever to gather insights from healthcare providers, payers, and patients on current market conditions. Your custom ers’ needs have not gone away just because prices are up.

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PM360

APRIL 22, 2024

According to research between pharma professionals and customers, there is still room for improvement regarding prioritized customer experience. However, recent research among both pharma professionals and customers shows that there’s still a lot of work to do. Remote engagement was propelled rapidly up the list of priorities.

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PM360

APRIL 22, 2024

In this issue, we take a closer look on the importance of patient education to Healthcare Professionals and navigating the challenges that arise. The importance of patient education cannot be overstated and the availability of pharma’s support programs must be better understood by practicing physicians.

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eMediWrite

DECEMBER 22, 2023

Every year, pharma marketing teams engage in multi-phased, cross-functional, multi-organizational strategic planning and also in aligning work-stream dubbed “Brand Planning” by many in the industry. From a general perspective, despite large gains in site traffic (+16%), pharma website engagement rates were down.

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