Impetus Digital

JUNE 17, 2024

However, more and more companies are realizing the benefits of VR/AR for teaching healthcare providers (HCPs) about complex biological processes and novel drug classes’ mechanisms of action. Because, in 2024 and beyond, that’s what medical education will be all about: customization, personalization, and innovation.

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Contrarian Sales Techniques

FEBRUARY 13, 2024

So, you've got your sights set on the pharmaceutical sales world for 2024, huh? Why choose pharma sales job? Breaking into pharma sales is like trying to get backstage at a sold-out concert (think Cold Play for Malaysians). Understanding the Role First things first, what does a day in the life of a pharma sales rep look like?

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PM360

OCTOBER 16, 2024

The service includes more than 50 healthcare influencers in 14 therapeutic areas who will develop relevant and engaging content for clients. by Jack O’Brien, MM+M October 15, 2024 Share article on Twitter Share article on Facebook Share article on LinkedIn (Photo credit: Getty Images/Ignatiev).

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PM360

JUNE 24, 2024

Today, it’s a global agency network of 1,600+ experts serving clients around the world. The EVERSANA INTOUCH team started to host an agency network-wide event designed to share best practices, learn about new trends, and inspire ideas and new ways of thinking for brands of all sizes.

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PM360

SEPTEMBER 30, 2024

Sustainable Tech’s Positive Effect on Pharma Funding Recent innovations, including rapid advancements in AI-powered technologies and GLP-1s, have significantly impacted the investment climate and consolidated funding to a smaller number of organizations in the last eight months.

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Clarivate

SEPTEMBER 11, 2024

Though there is no cure for the disease, people with Alzheimer’s can receive personalized, multimodal care and support to delay deterioration of their functional status and quality of life and alleviate the burden imposed on their care partners (Emblad, 2021; Bayly, 2021; Xiang, 2024). Food and Drug Administration, 2023 and 2024).

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pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

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PM360

DECEMBER 17, 2023

Publicis Groupe announced the appointment of Stephen Farquhar as Chief Executive Officer of Publicis Health, effective February 1, 2024. Farquhar previously served as Chief Marketing Officer at Publicis Media, where he led global assignments in a variety of industry verticals, including telecommunications, pharma, and CPG.

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Clarivate

MAY 14, 2024

With only two3 GLP-1 drugs currently approved for weight loss—Huadong Medicine’s version of daily dosed liraglutide and thrice-a-day dosed beinaglutide from Benamae Pharma—the gap is substantial and leaves a solid market opportunity for weight loss drugs. What’s leading to the boom in development of semaglutide biosimilars?

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PM360

DECEMBER 20, 2023

listed on the stock exchanges, is up 13%, according to Leerink Partners’ “Navigating the Complex Terrain: Healthcare and Biotech Markets in Q3 2023” report. Learn more about why each company went with its respective strategy and the current outlook for each company in 2024 and beyond. The deal is expected to close in 2024.

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PM360

AUGUST 26, 2024

Fortune 500s or Start-Ups; what are the opportunities and challenges for top school business graduates to consider for the Healthcare/Pharma/Biotech vertical? A: (Galeota) MIT Sloan’s and all MIT students should consider the tremendous career opportunities that the Healthcare/Pharma/Biotech vertical offers.

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Distribution Biopharma Healthcare Healthcare 52

Pharma Marketing Network

NOVEMBER 23, 2021

“The Healthcare Businesswomen’s (HBA) Advancement. The November 11 th ACE Awards celebrated Merck’s Women’s Network and Otsuka’s Network of Otsuka’s Women (NOW) for their exceptional initiatives that are driving impactful progress for women in the workforce. Merck’s Women’s Network. Commitment. Engagement.

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Clarivate

SEPTEMBER 5, 2024

This blog summarizes a portion of the data collected, which was previously shared in a poster presented at the May 2024 International Society for Pharmacoeconomics and Outcomes Research (ISPOR) Conference (Read the poster ). Mostly notably, payers indicated that they are likely to push their members toward biosimilars as a result.

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Eversana Intouch

SEPTEMBER 27, 2024

With the theme “Shaping the Future of Anticancer Therapies,” ESMO 2024 saw record crowds and focused on advancements across immuno-oncology, antibody drug conjugates (ADCs) and numerous malignancies. And I am on site at ESMO 2024 in sunny Barcelona. Anne Marie, any insights into the unique trends at ESMO 2024?

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European Pharmaceutical Review

JUNE 27, 2023

For World Microbiome Day on 27 June 2023, EPR put questions to Hervé Affagard, CEO and co-founder of MaaT Pharma and Jeffrey Silber, Chief Medical Officer of Vedanta Biosciences, to find out how the field is progressing and what innovations could transform future microbiome-based therapies.

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PM360

APRIL 22, 2024

In this issue, we take a closer look on the importance of patient education to Healthcare Professionals and navigating the challenges that arise. The importance of patient education cannot be overstated and the availability of pharma’s support programs must be better understood by practicing physicians.

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European Pharmaceutical Review

OCTOBER 8, 2024

CPHI Milan, the premier international pharmaceutical event, will be held from 8 to 10 October 2024 at Fiera Milano, Italy. Conference agenda highlights CPHI Milan will present a comprehensive conference agenda on topics such as sustainability and pharma, next generation mRNA vaccines, European regulation, biomanufacturing, and more.

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Clarivate

DECEMBER 19, 2022

Insurers that incentivize using Walmart facilities in Medicare Advantage and prescription drug plans (PDPs) have seen success; Humana has a long-running standalone Part D plan with Walmart pharmacies as preferred network locations. Walmart’s footprint gives UnitedHealth an edge in the race to scale up. payer marketplace, please visit us here.

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PM360

SEPTEMBER 21, 2023

The product, manufactured by ARS Pharma and Neurelis Pharma, would be the first needle-free epinephrine alternative to autoinjectors, such as the EpiPen. Still, the law may impact claim operations and network contracts, Casberg noted. In 2024, ARPA removes the 100% AMP cap.

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PM360

OCTOBER 8, 2024

First of its kind, in-office, digital hub enhances provider efficiency and care team collaboration Cincinnati, Ohio – October 7, 2024 – PatientPoint® a leading digital health company, today showcased the transformation of its healthcare professional solution with the launch of an interactive, in-office digital hub.

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Clarivate

AUGUST 7, 2024

The three largest pharmacy benefit managers (PBMs) in the United States—Express Scripts, OptumRx and CVS Caremark—control more than 80% of the market share (per Clarivate data, as of January 2024). This market dominance, coupled with other concerns, particularly around pricing opacity, has made PBMs a target of regulators and politicians.

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Retail Marketing Competition Biopharma 59

Clarivate

MAY 13, 2024

According to Clarivate’s latest enrollment data, as of January 2024, Medicaid enrollment had plummeted by nearly 9 million compared to six months prior. For 2024, 18% of enrollees were new to exchange coverage, according to the Centers for Medicare and Medicaid Services. million between January 2023 and January 2024. to about 2.5

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PM360

OCTOBER 18, 2024

Given that you have led big pharma (J&J) and smaller firms (Theravance and now FogPharma), what are the career prospects and trajectory for mid-career / newly graduating students wanting to enter this vertical? What would be your advice for prospective professionals seeking a career in big pharma versus smaller firms, including startups?

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Medicine Education Prospecting Networking 52

PM360

JULY 17, 2023

In terms of influencer marketing, Condé Nast announced Allure’s Creators Network and the SELF Care Squad, which will allow advertisers to tap into influential voices in health and align with these carefully curated influencers on editorial opportunities across platforms.

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Star OUTiCO

SEPTEMBER 21, 2023

Pharma can capitalise on the remainder of the year and prep for 2024 by deploying innovative brand tactics now. But with that focus on 2024, let’s not forget this year. This will help to identify any wins for 2023 and ensure 2024’s plans aren’t filled with strategies and activities that haven’t worked this year.

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Sales Pharma Recruitment Engineering 52

Impetus Digital

NOVEMBER 23, 2023

With the end of the year quickly approaching, you will likely see multiple articles on the key trends of 2023 and predictions for 2024 start popping up. Many of these will discuss the expanding role and capabilities of AI and machine learning in the Pharma space.

Education 52

Education Healthcare Provider Physicians Pharma 52

PM360

JUNE 24, 2024

Yet, reaching and engaging such niche patient populations and the healthcare professionals (HCPs) who service them can be a challenge. How many touchpoints does the patient have with the healthcare system and which stakeholders do they interact with the most? It all starts with deeply understanding the patient journey.

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Evolve Your Success

AUGUST 22, 2023

But Mignon’s journey is not only about sales; it’s a testament to the power of networking and community engagement. I haven’t had too many issues because if you’re making your number in 2023, you sold all these products, they are likely all going to be delivered in 2024. She did pharma sales. The numbers are scary.

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Pharmaceutical Technology

JANUARY 16, 2023

Pharma may have to navigate a difficult path through relatively slow-to-fall inflation in regions outside the US. Negotiations over these products are expected from October 2023 and run until August 2024. The entire pharma industry will be affected by the fallout. What is the Global Healthcare and Pharma Market Q2 Outlook?

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Pharmaceutical Technology

JANUARY 16, 2023

Pharma may have to navigate a difficult path through relatively slow-to-fall inflation in regions outside the US. Negotiations over these products are expected from October 2023 and run until August 2024. The entire pharma industry will be affected by the fallout. What is the Global Healthcare and Pharma Market Q2 Outlook?

Pharma 52

Pharma Pharmaceutical Manufacturing Marketing 52

Pharmaceutical Technology

JUNE 20, 2023

AI-powered solutions in healthcare While the impact of AI will be far-reaching, its pattern-matching abilities and processing speed means AI has the potential to revolutionise the field of life sciences and medicine, in particular. Neural networks learn to “translate” from language A to language B.

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