World of DTC Marketing

MARCH 2, 2022

As part of the report, Doximity, the leading digital platform for U.S. medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame.

Physicians 154

Physicians Doctors Patients Training 154

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. OTC Creative Insights: Nervive , Relaxium Spots Lead in Searches Generated. million online branded searches for the product in 2022. Brand / Creative. Impressions.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98

pharmaphorum

DECEMBER 16, 2022

Smith will lead the software engineering, DevOps, and quality assurance teams as the company scales up. Capitainer, a Swedish med-tech focused on self-sampling solutions, has tapped entrepreneur and physician Dr Martin Carlsson to join its Advisory Board. McKinnell, Jr. to support the company’s growth. Association and non-profit hires.

Pharma 52

Pharma Healthcare Healthcare Management 52

PM360

AUGUST 9, 2022

Sermo , a physician-first online community, found the tracks at ASCO that oncologists felt were the most transformative to be breast cancer (58%), lung cancer (34%), and developmental therapeutics—molecularly targeted agents and tumor biology (32%). Medical Affairs, Eli Lilly, told FiercePharma.

Healthcare 52

Healthcare Healthcare Food and Drug Administration FDA 52

European Pharmaceutical Review

JANUARY 24, 2023

The three new European hires are: Maria Lehretz, Medical Director, Velocity Leipzig, Germany Maria has nearly a decade of experience as a clinical research physician, and has worked on approximately 70 clinical trials. She was medical lead at SIBAmed GmbH for four years.

Key account management 92

Key account management Physicians Networking Management 92

Clarivate

OCTOBER 10, 2022

Clarivate oncology experts share key takeaways from the 2022 ESMO Congress and their expected impact on the drug treatment landscape and patients. Read on to for insights from our analysts on: Global highlights from ESMO 2022. Key ESMO 2022 highlights from Mainland China. Seven global highlights from ESMO 2022.

Marketing 52

Marketing Safety Patients Competition 52

Pharmaceutical Technology

JUNE 30, 2022

A key challenge in the development of treatments for such indications is the fact that these indications are neglected and often affect populations in lower-income countries, says Dr David Mabey an infectious disease physician at the London School of Hygiene & Tropical Medicine. For example, Merck & Co.

Leads 64

Leads Pharma Medicine FDA 64

PharmaKinnex

APRIL 28, 2022

3 Reasons Why Rare Disease Marketing Strategies Need To Start With Inside Sales April 28, 2022. There are three imperative reasons why rare disease marketing strategies need to start with inside sales, from research to awareness to better-qualified leads. Territory Warming & Lead Generation.

Sales 52

Sales Marketing Physicians Education 52

Clarivate

APRIL 24, 2023

CVS then began affiliating with health systems across the country (like Cleveland Clinic ) for physician oversight of MinuteClinic’s staffed midlevel providers, just as Walgreens was rising as a formidable competitor in the convenient care space through its own walk-in clinics that it launched in fall 2006.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

Scott’s Directories

OCTOBER 19, 2022

Thankfully, with modern digital marketing tools like the Ontario physician directory , B2B healthcare marketing is now more profitable and less strenuous than in previous years. There are several new trends showing proven benefits for a higher return on investment and better leads. With a reliable Ontario medical directory like M.D.

Healthcare 52

Healthcare Healthcare Marketing Media 52

PM360

OCTOBER 28, 2022

How should leading pharma companies respond? Consolidation among providers continues unabated, leading to larger and larger health systems. This leads to fewer health systems treating a larger percentage of total patients each year. Provider Organization Partnership Tracker – wave 4”, ZS, 2022. healthcare ecosystem.

Key account management 117

Key account management Pharma Management Pharma sales reps 117

Legacy MEDSearch

MARCH 15, 2023

In February 2022, HeartBeam partnered with LIVMOR to build a HeartBeam-branded version of LIVMOR’s FDA-cleared Halo cloud-based software platform to connect physicians and patients. LIVMOR’s technology was commercially deployed within the VA Healthcare System in Dallas, Texas. HeartBeam has two patented products in development.

Food and Drug Administration 97

Food and Drug Administration FDA Recruitment Physicians 97

Pharmaceutical Technology

FEBRUARY 28, 2023

Constant liver damage results in progressive scarring (fibrosis), which disrupts the structural integrity of the liver through fibrosis bands, parenchyma nodules, and blood vessel abnormalities, leading to cirrhosis. 2022; Zeng et al., 2022; Zeng et al., Available at: [link] alcoholic_fatty_liver.7.aspx and Sebastiani, G.

Physicians 75

Physicians Patients Leads Medical 75

PM360

SEPTEMBER 21, 2023

They represent the top 10 eligible products based on highest gross Medicare spending between June 2022 and May 2023. CMS negotiation may lead to additional savings for beneficiaries and for the Medicare program. After this period, CMS will begin to include physician-administered drugs covered under Part B in the program.

Manufacturing 111

Manufacturing Marketing Competition Physicians 111

Healthcare Success

SEPTEMBER 7, 2022

market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals. This comprehensive playbook is designed to help people in virtually every sector (e.g.,

Doctors 101

Doctors Distribution Marketing Media 101

PharmaKinnex

APRIL 18, 2022

Success Guidelines For Pharma Contract Inside Sales Forces April 18, 2022. An example is when a pharmaceutical salesperson travels business to business, informing physicians about the myriad of health benefits their prescriptions come with, treatment plans and how to qualify patients, etc. Sales is No Longer an Individual Sport.

Sales 52

Sales Pharma Physicians Electronics 52

Clarify Health

AUGUST 3, 2023

But the effect of public prices will ripple beyond patient choice and into physician referral patterns as well, with both actors incorporating price into their decision-making process much easier than before. That can lead to confusion for the consumers trying to use this data to compare providers in the market and make informed care choices.

Networking 52

Networking Healthcare Healthcare Patients 52

European Pharmaceutical Review

APRIL 21, 2023

2022; 6: 949-57. The Stockholm region in Sweden attempted this by developing a “Wise List” of medicines between 2017 and 2021, which enables physicians to select the least environmentally harmful product from those with equivalent efficacy. 2022; 6: 949-57. 3 Credit: Steenmeijer M, et al. Lancet Planetary Health. 7(11): 942-965.

Pharma 79

Pharma Food and Drug Administration Medicine Pharmaceutical 79

PM360

OCTOBER 9, 2023

a pioneer in digital pharma marketing and patient acquisition solutions leveraging virtual care, today announced that the company has re-branded as Populus Health Technologies concurrent with the official launch of HCP Reach , its physician-facing virtual care channel. Populus Media Inc.,

Education 52

Education Consulting Media Healthcare 52

Medico Reach

OCTOBER 25, 2022

It will likely increase at an annual CAGR of 80% from 2022 to 2030 , and the reason for this is human errors. MBC is one of the leading medical coding and billing companies in the USA. The different coding services under this network include: Physician coding services Facility coding Hospital coding Ambulance coding ASC specialties.

Medical 75

Medical Physicians Healthcare Healthcare 75

PM360

APRIL 7, 2023

Furthermore, many people underestimate their healthcare costs and do not save enough for annual expenditures, often leading to delays in treatment that can be detrimental to the patient. physicians are reporting feeling even more burnout (49%) in 2023 than they were in 2022 (45%). One in three (33%) U.S. While 20% of U.S.

Healthcare 52

Healthcare Healthcare Insurance Physicians 52

MedCity News

OCTOBER 5, 2023

In response to the urgent need for support, the federally funded National Maternal Mental Health Hotline was launched in 2022, In its first year, the hotline for new and expectant parents received more than 12,000 calls and texts, underlining the depth of the crisis affecting millions of Americans.

Training 106

Training Healthcare Healthcare Insurance 106

European Pharmaceutical Review

JULY 13, 2023

In many European countries physicians can now prescribe medical cannabis for an array of chronic health conditions, including chronic pain, mental health disorders and neurological conditions. This could lead to significant research waste. 2022 Jan;56:8-14. References Attwood D, Curley A, Keenan E, Murphy S. Pain Management.

Medical 82

Medical Food and Drug Administration Pharmacology Medicine 82

Pharmaceutical Technology

FEBRUARY 3, 2023

However, after almost seven years of staving off competitors through patents and litigation, Humira’s market-leading position in the US will be affected as Amgen’s adalimumab biosimilar, Amjevita, started to roll out on January 31, 2023. billion in 2022. million across the 7MM, with the US alone accounting for nearly 55% of the market.

Marketing 52

Marketing Sales Patients Physicians 52

Pharmaceutical Technology

SEPTEMBER 23, 2022

While both of these therapies compete directly against Restasis, Kala Pharmaceuticals’ Eysuvis (loteprednol etabonate suspension 0.25%), which was sold to Alcon in July 2022, is a corticosteroid used for short term treatment of the signs and symptoms of DES. The other late-stage pipeline therapies have shown multiple MOAs to tackle DES.

Prescription 59

Prescription Physicians FDA Marketing 59

Clarivate

APRIL 18, 2024

In 2023, Humana’s care delivery component CenterWell launched a senior-centered “ Primary Care Anywhere ” program for in-home primary care in Georgia and Louisiana (where Humana leads the MA sectors) and increased senior membership in value-based home care models nationwide to more than 840,000. population (pediatric, adult, and senior care).

Retail 52

Retail Healthcare Healthcare Physicians 52

Clarify Health

MARCH 1, 2023

Placing clinicians at financial risk for controlling health costs and improving quality without equipping them with the tools to do so leads to frustration and disillusionment. Physicians dislike being outliers and adjust their practice patterns to conform when provided with a relative social ranking. million on orthopedic MS-DRGs.[1]

Physicians 52

Physicians Prescription Medicine Healthcare 52

Clarify Health

FEBRUARY 13, 2023

As a physician, I believe now is the time for providers and provider groups to embrace VBC. Seven Steps to Become a Successful Value-based Care Organization I know it can be daunting for physicians to tackle all the various parts and pieces to make VBC work for the entire organization. Then, analyze your intended outcomes.

Networking 52

Networking Physicians Patients Transportation 52

Healthcare Success

MAY 19, 2022

We’re living through a seismic shift in how physicians deliver medical care in the United States. . percent of physicians worked in physician-owned practices. At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . In other words, only 26.1%

Marketing 52

Marketing Physicians Doctors Competition 52

Clarify Health

SEPTEMBER 5, 2023

Members often compare networks when choosing a Medicare Advantage or employer-sponsored health plan to see how much it will cost them in premiums, which physicians and specialists are in-network, and if there are any add-on benefits. Health plans need to know where their members are being referred to by their primary care physicians.

Networking 52

Networking Healthcare Provider Healthcare Healthcare 52

pharmaphorum

JANUARY 26, 2023

2022 was a banner year for genomics. A 2022 study from the Royal College of Physicians and British Pharmacological Society demonstrated the potential of pharmacogenomics, with scientists identifying the genetic cause behind an individual’s drug response for over forty medicines.

Pharmacology 119

Pharmacology Government Leads Physicians 119

European Pharmaceutical Review

MARCH 4, 2024

Indeed, in 2022, biologics constituted 40 percent of all US Food and Drug Administration (FDA) approved drugs, projecting a compound annual growth rate (CAGR) of 9.5 These actions occur at both the delivery site and other systemic locations, thereby promoting an immunogenic response that leads to cancer cell death. 2022; 78:102785.

Food and Drug Administration 86

Food and Drug Administration Transportation FDA Medical 86

PM360

JUNE 11, 2022

This transition has been fueled, in part, by the learnings from the pandemic: More than 40% of physicians indicated that they do not want to go back to the old model and intend to permanently restrict sales force access in favor of digital options. Inability to do so will lead to wasted dollars and ineffectual messaging.

Marketing 75

Marketing Physicians Media Doctors 75

Legacy MEDSearch

JANUARY 18, 2023

Sepsis is the leading cause of death worldwide and is responsible for more than 270,000 deaths every year in the United States—more than opioid overdoses, prostate cancer, and breast cancer combined. The CV-SQuISH-ED study is a multi-center clinical validation study that was completed in early 2022 and is being prepared for publication.

Food and Drug Administration 98

Food and Drug Administration FDA Recruitment Physicians 98

Clarify Health

MARCH 26, 2024

Using additional data sources such as patient satisfaction or physician ratings can also help to highlight the advantages they offer over competing facilities. Enriching price transparency with quality and outcomes data to uncover value In 2022, healthcare spending in the U.S. amounted to over four trillion dollars, an increase of 4.1%

Healthcare 52

Healthcare Healthcare Patients Competition 52

PM360

SEPTEMBER 21, 2023

GoodRx is the leading platform 2 with the highest unaided awareness and trust across patients, physicians, and pharmacists 3 that Americans—regardless of insurance status—use across many phases of their healthcare journey. Source: IQVIA Institute, March 2022. Households in 2022” (Figure 3). 7 Figure 3: Share of U.S.

Prescription 52

Prescription Medical Patients Distribution 52

Clarify Health

JUNE 9, 2023

Atrium Health and Advocate Aurora Health made a big splash when they merged into a $27 billion, 67-hospital health system in 2022 to become the fifth largest non-profit health system in the U.S. Engaged patients that feel cared for ultimately leads to patient satisfaction, increasing their likelihood of staying connected to your system.

Physicians 52

Physicians Healthcare Healthcare Patients 52