PM360

NOVEMBER 21, 2022

The two retail pharmacy giants have announced their intention to settle lawsuits regarding inappropriate opioid prescriptions at $5 billion each. allowing users to analyze their real-time glucose monitoring data even more fully as well as send it to their healthcare providers right from their smartphones. Local and U.S.

Government 52

Government Prescription FDA Patients 52

MedCity News

JUNE 12, 2023

One of the fastest-growing frontiers of healthcare is Digital Therapeutics (DTx), which utilizes clinically tested software to prevent, treat, and manage a growing range of medical conditions. The goal was simple: provide access and focused support to patients remotely while simultaneously relieving overtaxed healthcare facilities.

Food and Drug Administration 89

Food and Drug Administration Prescription Government FDA 89

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. Source: IQVIA Institute, March 2022. Source: U.S.

Prescription 52

Prescription Medical Patients Distribution 52

pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

Medicine 97

Medicine Healthcare Healthcare Pharma 97

pharmaphorum

JANUARY 29, 2023

With the population ageing, the need for healthcare is growing fast: between 2015 and 2050, the proportion of the world’s population over 60 years old will nearly double from 12% to 22%, according to the World Health Organization. Secondly, pressure on healthcare spending is leading to greater consolidation.

Healthcare 96

Healthcare Healthcare Manufacturing Marketing 96

pharmaphorum

SEPTEMBER 24, 2022

By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. Apps related to healthcare are a broad, growing category. As of August 2022, the iPhone boasts more than 2.18 The doctor will see you now.

Medical 101

Medical Pharma Prescription Manufacturing 101

PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. When providers browse travel websites, they are likely thinking about—you guessed it—travel.

Media 52

Media Prescription Healthcare Provider Patients 52

PM360

OCTOBER 24, 2022

The Wegovy Marketing Team comprised of Novo Nordisk and Concentric Health Experience experts, has put together a visionary campaign for the product that took the healthcare community by storm. The global increase in the prevalence of obesity is also a public health issue that has severe cost implications to healthcare systems.

Marketing 40

Marketing Management Leads Healthcare 40

PM360

SEPTEMBER 28, 2022

Data collected by Phreesia Life Sciences in December 2021 and January 2022 from more than 4,000 adults diagnosed with or treated for type 2 diabetes as they checked in for their doctors’ appointments offers insights into how to most effectively reach these patients.

Marketing 98

Marketing Patients Pharma Doctors 98

PM360

AUGUST 9, 2022

Addressing the issue of medication adherence begins before a patient even fills their first prescription. On the patient end of things, Julie Van Inwegen, VP, Business Development, Adheris Health says it is not enough to simply offer a digital connection—you have to provide an engaging, meaningful, and individualized experience. “In

Food and Drug Administration 105

Food and Drug Administration Prescription Patients Medical 105

pharmaphorum

JULY 21, 2022

YourCoach maintains a large network of non-clinical health and wellness coaches, targeting a variety of diseases and conditions, and provides the technological infrastructure to connect them to patients. The coaches serve to augment the care they receive from a clinical healthcare provider.

Healthcare Provider 135

Healthcare Provider Prescription Doctors Training 135

PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Fierce Healthcare. Accessed April 1, 2022, [link]. Accessed April 1, 2022, [link]. Updated April 10, 2022.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Medico Reach

OCTOBER 1, 2022

The adoption of EHR (Electronic Health Record) has increased in recent times, it is an automated digital system to streamline clinical workflows and enable healthcare providers and to consulting firms manage medical records and patient-related programs. The Top EHR Vendors In 2022. Kareo Clinical. Website: www.epic.com.

Electronics 52

Electronics Management Medical Healthcare Provider 52

PM360

NOVEMBER 21, 2022

Over recent years, the pharmacy has evolved from merely the point of filling a prescription to a highly frequented healthcare destination. The pharmacy is no longer simply the last stop on a patient’s healthcare journey. Partner with Pharmacists for Improved Patient Education.

Marketing 52

Marketing Education Retail Prescription 52

PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. In fact, in a July 2022 survey of 1,004 adults in the U.S. Michael Byrnes Healthcare messaging needs to reflect an understanding of where each patient is in their care journey.

Education 98

Education Doctors Patients Physicians 98

Medico Reach

OCTOBER 25, 2022

Let’s be honest; most of us are unaware of its meaning or the roles and responsibilities that medical coders perform in the healthcare world. It will likely increase at an annual CAGR of 80% from 2022 to 2030 , and the reason for this is human errors. And mind you, what they do is extremely important! What is Medical Coding?

Medical 75

Medical Physicians Healthcare Healthcare 75

PM360

NOVEMBER 21, 2022

Patients have come to expect this level of digital ease and convenience in the rest of their lives, so now they expect it in healthcare too—and healthcare is in a hurry to catch up. According to a May 2022 report from CB Insights , technology funding for digital front doors reached $1.9 What can be learned from other industries?

Patients 95

Patients Consulting Physicians Healthcare 95

Pharmaceutical Technology

JANUARY 6, 2023

Throughout 2022, Novartis was at the opposing ends of legal cases. Ex-Novartis sales representative Steven Camburn filed a whistleblower case that claimed Novartis had paid doctors up to $3,500 to participate in educational speaker programs to increase the promotion and prescription of Gilenya. Fighting Entresto generics.

Pharmaceutical 97

Pharmaceutical Doctors Healthcare Provider Prescription 97

Pharmaceutical Technology

FEBRUARY 1, 2023

As paediatric hospital wings are flooded with an unprecedented number of respiratory syncytial virus (RSV) cases , healthcare workers have been overwhelmed by an unusually early peak of the RSV season. per 100,000 people were hospitalised for RSV-related reasons in the 2022–23 RSV season. per 100,000.

Pharma 64

Pharma Pharmaceutical FDA Healthcare Provider 64

Pharmaceutical Technology

AUGUST 8, 2022

There’s no dearth of interest, however, in applying digital solutions to healthcare. The digital pill, now marketed by Otsuka Pharmaceuticals, is forecasted to make $27 million in sales in 2022, as per GlobalData. It potentially helps individuals lend some kind of concrete evidence to discussions with their healthcare provider.

Food and Drug Administration 122

Food and Drug Administration FDA Medicine Patients 122

PM360

NOVEMBER 21, 2022

In a service-based industry like healthcare, marketers need to let the method be part of the message, and the decentralized point-of-care model that exists today amplifies this strategy. It may sound elementary but making POC better starts with prioritizing the channel for all healthcare brands. Matthew Stumm. Focus on Market Research.

Marketing 52

Marketing Physicians Doctors Patients 52

Rep-Lite

MARCH 21, 2024

Healthcare professionals come in all forms: pharmaceutical sales reps, surgical sales reps, biotech sales reps, etc. Medical sales representatives are healthcare professionals who promote medical equipment, pharmaceuticals, or services to hospitals, clinics, and physicians. So how much do medical sales reps make?

Medical sales 52

Medical sales Medical sales reps Medical Sales 52

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Their authenticity and credibility is their superpower—don’t diminish that by being overly prescriptive. Rishi Kadiwar.

Patients 59

Patients Pharma Education Media 59