World of DTC Marketing

JANUARY 12, 2022

bil­lion in 2020, ac­cord­ing to In­flu­encer Mar­ket­ing Hub , which es­ti­mat­ed the mar­ket would grow to $13.8 At the same time, over­all dig­i­tal ad spend in the phar­ma space sky­rock­et­ed 242% year over year from Jan­u­ary to Feb­ru­ary in 2020 and 2021, Me­di­aRadar re­port­ed. bil­lion in 2021.

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

NOVEMBER 18, 2021

prices on seven of the 10 costliest prescription drugs in 2020 without justification, increasing drug spending by $1.67 Using pricing data from 2019 and 2020, ICER pegged Humira’s net price increase at 9.6% According to Reuters “drugmakers hiked U.S. billion, a U.S. leading to an almost $1.4 billion increase in U.S.

Pharma 202

Pharma Prescription Medicine Manufacturing 202

World of DTC Marketing

DECEMBER 20, 2021

The nation’s largest health insurer, UnitedHealth Group, reported $4.9bn in profits in the first quarter of 2021 compared to $3.4bn in the same period in 2020 – a 44% increase. Prescription drugs costs are just a small part of healthcare costs (11%). The answer may be in offering a value-based healthcare model.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

World of DTC Marketing

MARCH 10, 2022

AbbVie, Humira’s manufacturer, kicked off 2020 with a price increase in excess of 7 percent on its mega-blockbuster brand-name treatment. The cost of Humira, which is injected via syringe, was more than $72,000 a year on prescription drug websites this week and is not expected to come down until at least 2023.

Prescription 205

Prescription Pharmaceutical products Pharmaceutical Manufacturing 205

World of DTC Marketing

MARCH 17, 2021

By the look of 2020’s results, he’s on the right track—and his compensation shows it. For 2020, AbbVie’s handing its longtime CEO $24 million in total pay, up from 2019’s $21.6 million, the company disclosed in a proxy filing” No biosimilar will take on Humira’s $16 billion in 2020 U.S.

Pharma 186

Pharma Competition Prescription Doctors 186

World of DTC Marketing

JANUARY 3, 2022

While people continue to rally against the high cost of prescription drugs, U.S. percent in 2020, reaching $4.1 Prescription drugs only accounted for $.11 By one estimate, the U.S. spent $190 billion on obesity-related health care expenses in 2005-double previous forecast. (1) health care spending grew 9.7

Healthcare 234

Healthcare Healthcare Insurance Prescription 234

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. By 2020, that percentage plummeted to just 8%. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S.

Prescription 52

Prescription Doctors Specialization Physicians 52

Clarivate

OCTOBER 28, 2021

Ultimately, their goal is to make sure they are uncovering any similar names that might lead to prescription errors, because otherwise, somebody could get the wrong medicine. “It pharmaceuticals require some special considerations.?Ultimately, Coming together for a shared cause.

Prescription 98

Prescription Safety Leads Medicine 98

World of DTC Marketing

DECEMBER 2, 2020

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. Fast forward to pandemic-plagued 2020, the telehealth market is poised to grow to $250 billion with 46% of consumers now using telehealth, according to McKinsey & Company.

Marketing 155

Marketing Doctors Physicians Prescription 155

pharmaphorum

JANUARY 24, 2023

That includes Amazon Pharmacy, its online and mobile prescription medication ordering and fulfilment service which made its debut in November 2020 and offers free, two-day home delivery of prescriptions to Prime subscribers.

Prescription 57

Prescription Insurance Retail Medical 57

PM360

JULY 26, 2023

KS&R surveyed retail pharmacists and technicians in May 2020, and the results showed they were optimistic, receiving accolades from customers who voiced appreciation to pharmacy staff. They process prescriptions and vaccines, and, in some states, they sometimes administer vaccines.

Retail 98

Retail Healthcare Healthcare Consulting 98

World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% to reach $9.53 billion, making it the fastest-growing sector after computing products and consumer electronics (which will grow 18.0% this year). How reliable is this estimate?

Doctors 227

Doctors Pharma Retail Electronics 227

World of DTC Marketing

MAY 24, 2022

Cerebral will stop writing prescriptions for Adderall, Ritalin, and other controlled substances to new ADHD patients as concerns grow about telehealth companies’ prescribing practices. In 2020, among the 52.9 million adults with AMI, 24.3 million (46.2%) received mental health services in the past year.

Patients 252

Patients Prescription Medical Marketing 252

World of DTC Marketing

APRIL 7, 2021

million compensation package in 2020, a slight increase from his $19.6 Pfizer CEO Bourla’s Pay Climbed 17% to $21 Million in 2020 and Gilead Sciences CEO Daniel O’Day earned a $19 million take home. QUICK READ: The compensation for pharma CEOs is starting to be reported and it’s off the charts. This has to end.

Healthcare 162

Healthcare Healthcare Food and Drug Administration Pharma 162

Pharma Marketing Network

MARCH 25, 2023

According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2 ” American Medical Association, 2020. ” Kantar Media, 2020. “Direct-to-Consumer Advertising of Prescription Drugs.” billion in the US alone. ” U.S. Food and Drug Administration, 2021.

Pharma 52

Pharma Food and Drug Administration Prescription Pharmaceutical 52

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. COVID-19 has not impacted the number of launches in the oncology space, as 2020 and 2021 have seen similar rates of drug launches as in 2019.

Pharma 210

Pharma Food and Drug Administration Marketing Prescription 210

Pharmaceutical Technology

APRIL 21, 2023

The US Food and Drug Administration (FDA) has pushed quizartinib’s Prescription Drug User Fee Act (PDUFA) date in newly diagnosed FLT3-ITD positive acute myeloid leukemia (AML) for the review of updates of Risk Evaluation and Mitigation Strategies (REMS) included in the application. AML makes up 23.1% of total leukaemia cases globally.

Food and Drug Administration 98

Food and Drug Administration FDA Safety Prescription 98

World of DTC Marketing

JUNE 22, 2022

bil­lion in 2020 if it had pur­chased 77 of 89 drugs from Cuban’s firm. If pharmacies try to fill those generic prescriptions, the claims are rejected. Generic drugs versus branded is also a considerable expense. Mylan recently launched a generic version of the Advair inhaler at a 70% discount.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

PM360

AUGUST 9, 2022

According to an August 2021 report from the Business Research Company , after experiencing a decline in 2020 due to pandemic, the medication adherence market is expected to recover and grow at a compound annual growth rate (CAGR) of 11.4% This solution addresses the most common and costly reasons behind prescription abandonment.

Prescription 105

Prescription Medical Side effects Patients 105

Clarify Health

MARCH 20, 2023

Real-time prescription benefit (RTPB) tools are new electronic clinical decision support tools that retrieve patient- and medication-specific out-of-pocket cost information and display it to clinicians at the point of prescribing.

Medical 52

Medical Prescription Leads Patients 52

World of DTC Marketing

JUNE 3, 2021

As of 2020, the health care system in the United States consumes a full fifth of the American economy. The system floods the streets with drugs from fraudulent prescriptions. Fraud accounts for about $300 billion of annual US health care spending. The Future of Health Care is Local, Open, and Independent. Health 3.0.

Insurance 198

Insurance Education Electronics Prescription 198

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. The Uses—and Costs—of Specialty Treatments Keep Rising A U.S.

Prescription 52

Prescription Medical Distribution Patients 52

PM360

OCTOBER 9, 2023

Populus has been transforming the pharma marketing industry through its virtual care marketing solutions since its platform launch in early 2020. Concurrent with the announcement, the company also launched its new corporate website www.populushealthtech.com. The Populus team is excited to forge ahead as Populus Health Technologies.

Education 52

Education Consulting Media Healthcare 52

PM360

SEPTEMBER 8, 2023

GoodRx is a leading resource for people with diabetes to find prescription savings and information, having helped almost 2.5 from 2020 to 2023. “’Life or death’: Experiences of insulin insecurity among adults with type 1 diabetes in the United States,” SSM Population Health , June 27, 2020. Samantha Wilner, et al.

Doctors 72

Doctors Prescription Specialization Medical 72

World of DTC Marketing

OCTOBER 5, 2021

Seventy-nine percent of Americans think the price of prescription drugs is “unreasonable,” according to a 2019 Kaiser Family Foundation poll , and about 9 in 10 say they support the idea of the government negotiating prices. For 17 of the 20 top-selling drugs worldwide in 2020, pharmaceutical corporations made more money from U.S.

Pharma 241

Pharma Insurance Sales Government 241

Prognos Health

FEBRUARY 4, 2022

According to the US Bureau of Labor Statistics, the Consumer Price Index increased 107% between December 1989 and December 2020, but the increase in healthcare costs was much more significant. The current inflation rate of 6.2% AI-driven underwriting risk prediction helps underwriters navigate change.

Insurance 52

Insurance Prescription Healthcare Healthcare 52

European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. 355(q), [link] govinfo.gov/content/pkg/USCODE-2020-title21/pdf/USCODE-2020-title21-chap9- subchapV-partA-sec355.pdf; pdf; 21 C.F.R. 562, 117th Cong. § 2(1)(B)(i) (2021), [link] senate-bill/562/text.

Food and Drug Administration 52

Food and Drug Administration Pharma Prescription Manufacturing 52

Pharma Marketing Network

MARCH 3, 2021

With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys. Further, Veeva data from October 2020 showed that NBRxs were significantly lower than 2019 values. Now, we must go deeper. Enhance Patient Services Programs.

Patients 88

Patients Physicians Pharma Insurance 88

pharmaphorum

AUGUST 11, 2022

GSK, its consumer health spin-off Haleon and Sanofi could be on the hook for billions of dollars in potential damages over Zantac, a gastrointestinal drug pulled from the market in 2020 after it was linked to cases of cancer.

Sales 92

Sales Prescription FDA Food 92

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). Some patient portals and their complementary mobile apps have an option to remind patients to take or refill their prescription, but as practice shows, this is not enough.

Pharma 105

Pharma Patients Healthcare Provider Physicians 105

pharmaphorum

JULY 6, 2022

He accepted the companies’ position that the painkillers they supplied – some 51 million between 2006 and 2014 – were shipped “in good faith” by the distributors before being prescribed by physicians and dispensed by pharmacies, and they had no way of telling whether those prescriptions were legitimate.

Doctors 57

Doctors Prescription Manufacturing Marketing 57

PM360

JULY 13, 2023

2020 to Oct. 2021 revealed that roughly one in four prescriptions were never filled. through diagnosis, medication selection, prescription, and chronic disease management. “Drugs don’t work in patients who don’t take them,” C. Everett Koop, MD, U.S. Surgeon General, said in 1985. Novartis’ analysis of claims data from Nov.

Patients 98

Patients Side effects Insurance Medical 98

Clarivate

DECEMBER 14, 2021

Patients are most active searching for online health information when preparing for a doctor visit, when 19% do so; after a doctor’s appointment (20%); and after receiving a prescription but before getting it filled (19%).More 2021 study had researched prescription drug topics online in the past year.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

World of DTC Marketing

MAY 19, 2021

Consider this: AbbVie, Humira’s manufacturer, kicked off 2020 with a price increase in excess of 7 percent on its mega-blockbuster brand-name treatment. The cost of Humira, which is injected via syringe, was more than $72,000 a year on prescription drug websites this week and is not expected to come down until at least 2023.

Pharma 181

Pharma Prescription Patients Safety 181

Clarify Health

MAY 11, 2022

The study titled “Baseline Characteristics and Secondary Medication Adherence Patterns Among Patients Receiving Tafamidis Prescriptions: A Retrospective Analysis Using a National Specialty Pharmacy Dispensing Database” was published in Patient Preference and Adherence journal in April 2022.

Medical 52

Medical Patients Prescription FDA 52

European Pharmaceutical Review

AUGUST 22, 2022

25 June 2020. EMA/369136/2020. Presented to: Prescription/Non-Prescription Stakeholder Forum November 19, 2020. Presented to: Prescription/Non-Prescription Stakeholder Forum November 19, 2020. Nitrosamine impurities in human medicinal products. Food and Drug Administration. 18 November 2021.

Food and Drug Administration 59

Food and Drug Administration Prescription Food Medicine 59

pharmaphorum

JUNE 27, 2022

The bolt-on deal comes shortly after Ipsen announced plans to sell its consumer health business for around €350 million, leaving it as a pure-play prescription pharma operating in the cancer, rare diseases and neuroscience categories. Ipsen is offering $1.45

Biopharma 87

Biopharma Sales Prescription FDA 87