PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. By 2020, that percentage plummeted to just 8%. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. References: 1.

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Prescription Doctors Specialization Physicians 52

World of DTC Marketing

DECEMBER 2, 2020

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.”

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Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. physicians; Source: Clarivate, Taking the Pulse(R) U.S.

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PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). Some patient portals and their complementary mobile apps have an option to remind patients to take or refill their prescription, but as practice shows, this is not enough.

Pharma 105

Pharma Patients Healthcare Provider Physicians 105

Pharma Marketing Network

MARCH 3, 2021

With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys. Further, Veeva data from October 2020 showed that NBRxs were significantly lower than 2019 values. Now, we must go deeper. This likely is still the case as we move into 2021.

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Patients Physicians Pharma Insurance 88

PM360

JULY 26, 2023

KS&R surveyed retail pharmacists and technicians in May 2020, and the results showed they were optimistic, receiving accolades from customers who voiced appreciation to pharmacy staff. And since telehealth was still new to most, being able to connect with pharmacy staff when they couldn’t access their physician office was important. “My

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Retail Healthcare Healthcare Consulting 98

World of DTC Marketing

JUNE 3, 2021

As of 2020, the health care system in the United States consumes a full fifth of the American economy. The system floods the streets with drugs from fraudulent prescriptions. Fraud accounts for about $300 billion of annual US health care spending. The Future of Health Care is Local, Open, and Independent. Health 3.0.

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PM360

OCTOBER 9, 2023

a pioneer in digital pharma marketing and patient acquisition solutions leveraging virtual care, today announced that the company has re-branded as Populus Health Technologies concurrent with the official launch of HCP Reach , its physician-facing virtual care channel. Populus Media Inc.,

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Education Consulting Media Healthcare 52

PM360

AUGUST 9, 2022

According to an August 2021 report from the Business Research Company , after experiencing a decline in 2020 due to pandemic, the medication adherence market is expected to recover and grow at a compound annual growth rate (CAGR) of 11.4% andrew.mills@caretrack.com CareTrack Health is a fully integrated physician practice extension.

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Prescription Medical Side effects Patients 105

PM360

AUGUST 9, 2022

Most recently, he took over the then-called Impel NeuroPharma in May 2020—at the height of the pandemic—and since then has led the company through its first product approval, undergone an initial public offering (IPO), rebranded to Impel Pharmaceuticals, and attracted big interest from Big Pharma in its novel drug delivery technology.

Pharmaceutical 72

Pharmaceutical Physicians Pharma Competition 72

Pharma Marketing Network

MARCH 3, 2021

With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys. Further, Veeva data from October 2020 showed that NBRxs were significantly lower than 2019 values. Now, we must go deeper. This likely is still the case as we move into 2021.

Patients 52

Patients Physicians Insurance Pharma 52

pharmaphorum

JULY 6, 2022

He accepted the companies’ position that the painkillers they supplied – some 51 million between 2006 and 2014 – were shipped “in good faith” by the distributors before being prescribed by physicians and dispensed by pharmacies, and they had no way of telling whether those prescriptions were legitimate.

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Doctors Prescription Manufacturing Marketing 57

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. The Uses—and Costs—of Specialty Treatments Keep Rising A U.S.

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Prescription Medical Patients Distribution 52

pharmaphorum

DECEMBER 15, 2022

Wise is also working on different versions of the software that will be developed as prescription DTx, with the objective of securing FDA approvals. “With this partnership, we aim to help patients combat mental health issues and make the process seamless for clinicians,” he added.

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Education Electronics Prescription Physicians 52

European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. 355(q), [link] govinfo.gov/content/pkg/USCODE-2020-title21/pdf/USCODE-2020-title21-chap9- subchapV-partA-sec355.pdf; pdf; 21 C.F.R. 562, 117th Cong. § 2(1)(B)(i) (2021), [link] senate-bill/562/text.

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Food and Drug Administration Pharma Prescription Manufacturing 52

World of DTC Marketing

JANUARY 14, 2021

Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 th Annual Ad Outlook report.

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Marketing Pharma Sales Management 180

Clarivate

APRIL 18, 2024

RxPass offers more than 50 select prescriptions at no additional cost for $5 per month. In classic Amazon style, its pharmacy offers two-day shipping on prescriptions by mail, with same-day delivery available in seven markets, with plans to add a dozen more cities by year end. health care system in history“.

Retail 52

Retail Healthcare Healthcare Physicians 52

Clarify Health

DECEMBER 21, 2021

The No Surprises Act (NSA), signed into law in December 2020, and the Transparency in Coverage Rule (TiC), published in October 2020, will have significant implications for health plans in 2022. Ancillary providers support the work of the primary physician, such as radiologists, anesthesiologists, and pathologists.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52

Clarify Health

JANUARY 26, 2022

As life sciences companies and clinical research organizations (CROs) navigate the FDA’s 2020 guidance to enhance diversity in clinical trials, this solution enables them to proactively reduce health disparities without unnecessary trial delays, budget overruns, or protocol amendments.

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Recruitment Transportation Physicians Education 52

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . consumers at the beginning of 2020, when the COVID-19 pandemic hit. Prescription refills. Physicians bios. Patient verification. Elderly care.

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Leads Patients Healthcare Provider Healthcare 109

Clarify Health

JANUARY 19, 2021

In this blog, we’ll share an initial analysis of commercial claims data for the period of March – May 2020. For the period of March – May 2020, telehealth commercial claims made up approximately 8% of all commercial claims nationally (non-prescription), which was a marked increase from the 0.02% rate observed for the same period in 2019.

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Insurance Healthcare Healthcare Patients 52

PM360

DECEMBER 14, 2022

The impact of nurse practitioners (NPs) and physician associates (PAs) on pharma’s business model is growing due to practice and institution staffing changes that have occurred over the past few years. As an industry, we’ve been slow to embrace prescriptive analytics but we need to change to keep up with our customers. Ken Winell.

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Marketing Patients Healthcare Healthcare 91

PM360

APRIL 7, 2023

This is especially significant for manufacturers of high-cost specialty drugs, who will now face a recurring additional 20% charge on virtually every prescription fill. pharma sales in 2020) and the size of 340B discounts (25-50%), companies may see significantly reduced revenues for important products. The 340B battle will rage on.

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Manufacturing Insurance Government Marketing 97

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . consumers at the beginning of 2020, when the COVID-19 pandemic hit. Prescription refills. Physicians bios. Patient verification. Elderly care.

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Leads Patients Healthcare Provider Healthcare 52

PM360

NOVEMBER 21, 2022

At the beginning of the pandemic, the CDC advocated for telehealth virtual care—and its use exploded with a 154% increase during the last week of March 2020 compared to the same period in 2019. As a result, specialized physicians can devote more time to more urgent cases. October 30, 2020. Am Fam Physician. Harris, MD.

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Marketing Patients Education Electronics 52

PM360

SEPTEMBER 7, 2023

In 2020, 41.8 As of 2020, 62% 7 of family caregivers were employed while caring for someone over 50. Yet, physicians find that establishing communication with caregivers can be challenging. Medical portals streamline the process for patients/caregivers to request appointments, prescription refills, or referrals.

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Healthcare Healthcare Education Patients 52

PM360

JUNE 29, 2022

Prescription refills can now be placed with a simple click on a patient portal. In December 2020, RB launched the Cough, Cold, and Flu Navigator with WebMD. What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider?

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Retail Healthcare Healthcare Marketing 97

Clarify Health

DECEMBER 22, 2020

On December 3, 2020, Clarify Health’s CEO, Jean Drouin, MD , sat down with a panel of senior leaders from Horizon Blue Cross Blue Shield of New Jersey , C olorado Permanente Medical Group, and Mercer to discuss how the most innovative payers, providers, and employers are putting physician performance analytics into practice.

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Physicians Healthcare Healthcare Medical 40

pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.

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Doctors Medicine Marketing Prescription 57

PM360

SEPTEMBER 15, 2022

Another survey, examining the health behaviors of 1,337 adults between March and mid-July 2020 found that, among those who reported needing care during the initial months of the pandemic, more than half—52%—skipped care. The Way We Were? Not So Much. 6 Many months later, in January 2021, major U.S. patients and big data sources. conditions.

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Patients Pharma Healthcare Healthcare 59

Nixon Gwilt Law

JANUARY 16, 2024

The Perennial Trend: Weight Loss You may not realize it, but you probably know someone taking a GLP-1 prescription (glucagon-like peptide-1 receptor agonists like Ozempic and semaglutide) to shed pounds. Rebecca says, “ New and existing companies will offer GLP-1 prescriptions for weight loss.

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Healthcare Healthcare Management Insurance 52

Evolve Your Success

MAY 16, 2023

It’s organizations like Medasic that are a group of physicians and nurses that have their hearts in the right place that are trying to help patients get off of these drugs and have a better life. The company started in 2020 right before COVID. Years ago, doctors were writing prescriptions and lots of them were helping.

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Medical sales Sales Medical Doctors 52

Salesforce

MARCH 2, 2022

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. This is already happening in Denmark, where all citizens have a one-stop web portal to access prescriptions, care providers, telehealth appointments, lab results, and more.

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Government Healthcare Healthcare Doctors 98

World of DTC Marketing

AUGUST 1, 2022

Democrats have been campaigning for 30 years on promises they’d let Medicare directly negotiate the cost of prescription drugs. Now, after the majority of voters want reduced costs for their prescription drugs, the bill seems ready to pass despite record pharma lobbying. Some insurance companies won’t cover some GLP-1 agonists.

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Healthcare Healthcare Insurance Prescription 234

World of DTC Marketing

APRIL 12, 2022

healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. (FT.COM) The U.S. We have access to the most cutting-edge treatments.

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Healthcare Healthcare Insurance Physicians 209