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“Game-changing” obesity drug over-promising?

World of DTC Marketing

” One has to wonder if physicians are warning patients that Wegovy is NOT a miracle cure for obesity but must be taken with a strict diet and increased exercise. Suppose you consume high energy, particularly fat and sugars, but do not burn off the energy through exercise and physical activity. Click to Tweet.

Insurance 271
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The era of “consumer healthcare”?

World of DTC Marketing

After a series of abortive attempts to tiptoe into the health business—as with Google’s short-lived platform for personal health data, scrapped in 2011—the technology giants are finally finding their feet. Telehealth offers benefits for skipping routine visits, but physicians need to buy in that it won’t compromise outcomes.

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PM360 2022 Trailblazer Awards Supplier/Vendor of the Year GoodRx

PM360

Through the GoodRx App, savings cards, and their website, GoodRx has saved Americans over $35 billion on prescriptions and avoid $60 million in hospitalization costs since 2011. These scholarships include Equity in Pharmacy, Future Black Physicians, and Physician Associates and Nurses for Change. Innovation.

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Voice is Becoming the Loudest Tool in the Exam Room

PM360

The line from the 2011 Pixar “Cars” sequel (trust me, as a parent of two, I have seen it countless times) points to the practical implication for voice technology. “Everything is voice activated these days.”

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The Caregiver Vertical: How Pharma Engages

Pharma Marketing Network

Members of a multidisciplinary care team may include physicians, nurses, pharmacists, radiologists, dieticians…the list goes on. But one key member is often omitted: the patient’s caregiver. With an estimated 65 million people serving as caregivers, 1 the role is now a factor in an ever-increasing list of healthcare priorities. February 2019.

Pharma 98
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ESMO 2022: neoadjuvant or adjuvant immunotherapy for locally advanced cancers?

Pharmaceutical Technology

With success in the metastatic setting, pharma companies, researchers and physicians have invested heavily in exploring the use of immune checkpoint inhibitors (ICIs) for the treatment of locally advanced disease, hoping to increase response rates and prevent disease progression.

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UroMems Announces First-Ever Smart Artificial Urinary Sphincter Implant in a Female Patient

Legacy MEDSearch

“We are addressing the observations by so many physicians that there is a vast unmet need for a better way to definitively treat this female population.” “Ultimately, we hope UroActive will become the therapy of choice for both physicians and their patients.”