World of DTC Marketing

JANUARY 25, 2022

After a series of abortive attempts to tiptoe into the health business—as with Google’s short-lived platform for personal health data, scrapped in 2011—the technology giants are finally finding their feet. Telehealth offers benefits for skipping routine visits, but physicians need to buy in that it won’t compromise outcomes.

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World of DTC Marketing

NOVEMBER 5, 2021

Novo Nordisk has admitted that it would not be able to keep up, adding that it would likely take until early 2022 for the supply to stabilize and that some patients “are experiencing an approximate one month or longer delay in filling prescriptions for Wegovy.” Click to Tweet.

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PM360

OCTOBER 24, 2022

Through the GoodRx App, savings cards, and their website, GoodRx has saved Americans over $35 billion on prescriptions and avoid $60 million in hospitalization costs since 2011. These scholarships include Equity in Pharmacy, Future Black Physicians, and Physician Associates and Nurses for Change.

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PM360

JUNE 29, 2022

The line from the 2011 Pixar “Cars” sequel (trust me, as a parent of two, I have seen it countless times) points to the practical implication for voice technology. Health systems are signing off on network-wide solutions that use AI companions to record conversations, compile EHR notes, and even order tests and prescriptions.

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PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. The Uses—and Costs—of Specialty Treatments Keep Rising A U.S.

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Pharma Marketing Network

JUNE 10, 2020

At the moment, it started off with, you know, five 8 10 million in 2011. And the number of deals that are going up, sort of number of deals that are being done are also going up from a high of 300 in 2011, to about 800 deals in 2018. And it’s gone up to about 30 million. So we’ve seen the deals are becoming larger.

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Pharma Marketing Network

JUNE 10, 2020

At the moment, it started off with, you know, five 8 10 million in 2011. And the number of deals that are going up, sort of number of deals that are being done are also going up from a high of 300 in 2011, to about 800 deals in 2018. And it’s gone up to about 30 million. So we’ve seen the deals are becoming larger.

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