World of DTC Marketing

JULY 22, 2021

Don’t hire people who want big salaries; hire people who want to be part of an industry that helps patients. People, who sit in meetings with their mouths shut? The products we make help people live the lives they want to live. The culture within pharma is driving people away, including new hires.

Pharma 309

Pharma Marketing Ethics Consulting 309

World of DTC Marketing

MARCH 2, 2021

I’ve heard some pharma managers say, “we’re not selling, ” but that’s wrong. They don’t seem to understand the need to earn people’s trust every day in everything we do. Pharma has thought leaders who are more than willing to write content for websites yet are seldom used for this purpose.

Pharma 180

Pharma Marketing Management Media 180

MedCity News

OCTOBER 5, 2023

In many instances, obstetricians, who are frequently the initial points of contact for new parents, may lack the specialized training to address complex mental health issues. Unfortunately, this is not the situation for those employee patients who lack access to a fully comprehensive family building benefit. In the U.S.,

Training 120

Training Healthcare Healthcare Insurance 120

Medgadget

NOVEMBER 7, 2023

So far, the system has been shown to assist with postural control, which in this context refers to the many complex and unconscious movements that the muscles in our legs make to maintain balance and keep us upright, even when we are largely standing still.

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LEVO Health

APRIL 18, 2024

At Levo Health, we’re always on the lookout for opportunities to push the boundaries of healthcare marketing and support innovations that can transform the industry. This year, we’re thrilled to take our commitment a step further by sponsoring the 2024 HealthTech|X Accelerator program hosted by Tampa Bay Wave.

Healthcare 98

Healthcare Healthcare Competition Training 98

Salesforce

FEBRUARY 20, 2024

We were lucky to speak with a few Salesforce employees who were willing to share their stories to help illustrate areas of patient advocacy and their importance. We were lucky to speak with a few Salesforce employees who were willing to share their stories to help illustrate areas of patient advocacy and their importance.

Patients 137

Patients Pharma Consulting Leads 137

Integrity Solutions

FEBRUARY 1, 2024

Many who are currently in sales positions or are considering a role in sales are beginning to question what the job really means today and whether it’s one they can be proud of — especially when it feels like their whole purpose can feel like it’s to pressure or coerce buyers into doing something.

Sales 106

Sales Training B2B Sales Sales process 106

European Pharmaceutical Review

MARCH 11, 2024

In just the past three years, we have seen a shift of focus to longer-acting options. Where we are going While longer acting regimens have transformed the HIV treatment landscape for many people living with the virus, our work to end the epidemic will not stop. 3 But that paradigm is rapidly changing.

Medicine 89

Medicine Pharmacology Healthcare Healthcare 89

PM360

MARCH 22, 2024

Think of AI as your trusty sidekick in a strategy game who knows exactly where to find hidden treasures. By utilizing AI for synthetic voiceovers, we can craft narrations that cater to a global audience in a multitude of languages and dialects. Agencies can leverage AI in the following ways.

Healthcare 104

Healthcare Healthcare Marketing Patients 104

PM360

DECEMBER 20, 2023

I asked two friends of mine who know media and healthcare marketing and are wizzes when it comes to audio for input on this story. We conflate success with the stories of mega pods. We want to be quoted in stories. We listen to big, broad pods. But we advertise in the narrow ones. We use search. Life, right?

Marketing 110

Marketing Media Training Competition 110

PM360

MAY 25, 2023

Through real-world data studies, we have longer horizons to look at prescribing patterns and to see what’s happening with patients over time. Through real-world data studies, we have longer horizons to look at prescribing patterns and to see what’s happening with patients over time.

Side effects 95

Side effects Medical Patients Networking 95

Clarivate

SEPTEMBER 19, 2023

We explore their profound impact on our world and their enduring commitment to the pursuit of knowledge, inspiring the next generation of researchers. We focus on papers published 20 to 30 years ago. Finally, we look at recent Nobel Prizes and judge whether the topics identified would likely receive attention within next few years.

Electronics 111

Electronics Medicine Government Patients 111

PM360

SEPTEMBER 21, 2023

Last we spoke, executing omnichannel digital media using programmatic as the foundation was the topic. But we cannot talk about the media channels and how to connect them without talking about the creative. It has an outsized impact on your media plans’ performance and we need it to drive success.

Media 105

Media Digital Media Marketing Pharma 105

Evolve Your Success

NOVEMBER 21, 2023

In this episode, we have Rob Bahna discuss what truly makes a good medical sales rep. As always, we do our best to bring you guests who are doing things differently in the medical sales space. — Rob , how are we doing? Why don’t you tell the audience who you are and what you do? How are you?

Medical sales reps 103

Medical sales reps Medical sales Sales Medical 103

Clarivate

MAY 18, 2023

At Clarivate we put sustainability at the heart of our business goals and we want environment, social and governance issues to be the core of our global culture, serving as guiding principles for every decision we make. We remain members of the “Business Ambition for 1.5”

Education 98

Education Government Medicine Management 98

MedCity News

DECEMBER 16, 2022

Unlike Alzheimer’s disease, which is characterized primarily by memory difficulties, but generally not major changes to personality or language, Frontotemporal dementia strikes at the core of what makes us who we are. Fortunately, there are several ongoing clinical trials addressing this disease.

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Eversana Intouch

MARCH 13, 2024

Our team is on the ground at SXSW 2024, and as we navigate through the bustling streets of downtown Austin, Texas — where the magic of immersive brand experiences dress the streets — we can’t help but feel the pulse of innovation surrounding us. Who dictates what is acceptable to portray? We’re in dire need of a shake-up!

Marketing 89

Marketing Side effects Media Healthcare 89

PM360

DECEMBER 20, 2023

In fact, PM360 conducted email interviews with four biotech executives who recently announced new funding with each turning to different strategies. We believe cell and gene therapy has the potential to disrupt the soon to be $39.3B We believe cell and gene therapy has the potential to disrupt the soon to be $39.3B

Management 109

Management Marketing Healthcare Healthcare 109

European Pharmaceutical Review

MARCH 27, 2024

We need bold research funding, a healthcare system involved in the creation of new innovations through clinical trials, and we need the full scale of discovery, development and manufacturing capabilities to support the entire value chain within Europe.” We also see that Swedish companies are very connected internationally.

Pharmaceutical 82

Pharmaceutical Manufacturing Pharma Healthcare 82

European Pharmaceutical Review

MARCH 14, 2024

Sosei Heptares’ treatment aims to address the significant population of schizophrenia patients who are unresponsive to existing treatments or who cannot tolerate some of the side effects of antipsychotics, Boehringer Ingelheim noted. Sosei Heptares will receive an upfront payment of €25 million.

Side effects 74

Side effects Sales Pharmaceutical Patients 74

European Pharmaceutical Review

JANUARY 15, 2024

The medicine is indicated in patients who are four years of age and over, independent of the underlying mutation and ambulatory status. Data also showed that after 24-weeks, the patients who switched from prednisone to vamorolone were able to, on average, resume growing in height over the remaining time in the study.

Medicine 97

Medicine Safety Patients Pharmaceutical 97

Rep-Lite

JANUARY 31, 2024

At Rep-Lite, we understand the importance of staying ahead of industry trends to support medical device sales recruiting effectively and foster the growth of tomorrow’s professionals. Contact Rep-Lite today to explore exciting opportunities and discover how we can help you achieve your professional goals.

Medical 52

Medical Recruitment Healthcare Provider Sales 52

Pharmaceutical Technology

DECEMBER 27, 2022

Indian pharmaceutical company Hetero has received the World Health Organization Prequalification of Medicines Program (WHO PQ) approval for its Nirmacom (nirmatrelvir). We are committed to making nirmacom available faster at affordable prices across 95 LMICs including India.”.

Prescription 78

Prescription Medicine Pharmaceutical Manufacturing 78

PharmaTimes

DECEMBER 19, 2023

We believe that the research team established through this collaboration will lead to the discovery of the next generation of immunotherapy.” The project, ‘New Strategies to Engage Neutrophils in Solid Tumors’, will help to design next-generation immunotherapies by advancing the antitumour effects of neutrophils.

Pharmaceutical 73

Pharmaceutical Management Leads Patients 73

MedTechVets

MARCH 7, 2024

On January 31st we co-hosted a live webinar with AdvaMed titled “Overcoming Veteran Employment Hurdles” We had 30 participants register for the event where our three Med Tech industry panelists talked about the need for understanding how instrumental and valuable military service is, to continue to propel companies forward.

Specialization 52

Specialization Recruitment Medical Education 52

Clarivate

FEBRUARY 13, 2024

At Clarivate we put sustainability at the heart of our business goals. Environment, social and governance issues are at the core of our global culture, serving as guiding principles for every decision we make. But we don’t stop at collecting data. This is just one example.

Engineering 52

Engineering Electronics Government Leads 52

Clarify Health

NOVEMBER 17, 2023

Transcript I have spent many years focused on finding solutions that will help both payers and providers tackle this question: How can we get patients to visit the best possible specialists and receive care at the right facilities? Why is it hard to influence care selection? What it really comes back to is behavior and human decision making.

Physicians 52

Physicians Patients Healthcare Healthcare 52

Medgadget

SEPTEMBER 19, 2023

Alzheimer’s disease has significant consequences for those who experience it and those who care for them. “What we found is these abnormal levels of proteins are related to sleep memory reactivations, which we could identify in people’s brainwave patterns before they experienced any symptoms,” said McConnell.

Patients 102

Patients Medical 102

Clarivate

MAY 22, 2023

Much discussion has focused on whether this will ultimately be for better or worse; but as with any seismic shift in technology, the answer will depend on how we choose to engage with and deploy the new tools. Artificial intelligence tools are just one of the many ways that we augment our products, tools and services.

Training 115

Training Government Media Pharma 115

Integrity Solutions

APRIL 19, 2024

Salesforce research shows 65% of customers expect companies to adapt to their changing needs and preferences and “be that thoughtful neighbor or co-worker who brings their favorite coffee when they are having a tough week.” Buyers want to deal with someone they can trust and who will “speak human” to them.

Sales 107

Sales Leads Prospecting Sales experience 107

pharmaphorum

OCTOBER 6, 2022

An artificial intelligence-powered digital health worker has been unveiled by the World Health Organisation (WHO) as its latest tool for disseminating reliable health information to the public. ” The WHO said it plans to continue to develop the digital health worker to help meet major health issues facing the world today. .

Healthcare 132

Healthcare Healthcare Leads Patients 132

Integrity Solutions

APRIL 8, 2024

We not only see it every day in practice, our research also bears it out. As we emphasize in our book Listen to Sell , sales success is more an issue of who you are and what you believe is possible than what you know. That’s just the simple truth.

Sales 73

Sales Training Product Knowledge Management 73

PM360

MARCH 24, 2023

We covered the first one by looking at Organizational Structures , today, let’s dive into the second which is the toughest, not just for pharma, but for the entire country: Diversity, Equity, and Inclusion (DE&I). When we look at DE&I in pharma, how well we are doing depends on who you ask. How is that possible?

Pharma 94

Pharma Education Digital Media Media 94

PM360

APRIL 26, 2024

We need a better approach. Countless healthcare commercials and social media ads seem to not understand this, and keep clobbering us with solutions that miss the mark by being too clever, over-produced or just not saying the simple, honest things we want to hear. We were suckers for it when we were little and we’ve never outgrown it.

Healthcare 52

Healthcare Healthcare Media Sales goal 52

European Pharmaceutical Review

DECEMBER 11, 2023

GSK’s Jemperli (dostarlimab) plus carboplatin-paclitaxel chemotherapy is indicated for these patients who are suitable for systemic therapy. The data was presented at the European Society for Medical Oncology (ESMO) and Society of Gynecologic Oncology (SGO) Annual Meeting in March 2023, and published in the New England Journal of Medicine.

Patients 83

Patients Medicine Medical Pharmaceutical 83

Integrity Solutions

DECEMBER 20, 2023

So often, we listen to respond. We’re waiting for the other person to finish talking so we can tell them what we know. The Power of Discovery I remember the first time I had a leader who exemplified the power of listening to understand. Together, we then developed a solution about how to move forward.

Sales 86

Sales Consulting Training Leads 86

MedTechVets

JANUARY 4, 2024

SEP 28th – We were proud to interview MedTechVet Academy Summer 2023 Fellow Jayme Hentig. Jayme is a neuroscientist who was in the Blood-based Med Device Industry and knew he wanted to return to neuroscience, as well as take the next professional progression in his career during his job search. mentoring)? Be open to cold calls.

Medical 59

Medical Biopharma Specialization Recruitment 59