PM360

APRIL 22, 2024

With a focus on patient-centricity, data-driven insights, and collaborative partnerships across the healthcare ecosystem, it’s redefining the playbook for market shaping and building advocacy for a product pre- and post-launch. Medical Affairs is at the forefront of this paradigm shift.

Medical 52

Medical Healthcare Healthcare Education 52

pharmaphorum

JULY 19, 2022

Face-to-face discussion educates regulators on what matters most to patients, and guides future decision-making. Regulators are increasingly asking drug developers to include the patient voice in submissions, but the best way to go about this is less clear-cut. The rise of patient centricity. “We

Patients 98

Patients FDA Education Consulting 98

PM360

NOVEMBER 27, 2023

Continuing medical education (CME) is a top priority for healthcare providers in order to maintain their medical licensure, broaden and update their clinical knowledge, hone their skills, feed their curiosity, and ensure patients receive the best care and outcomes. The traditional development of CME materials is almost all done by humans.

Education 105

Education Medical Training Healthcare 105

Impetus Digital

NOVEMBER 10, 2023

Nevertheless, clinical trials for rare diseases are highly complex, difficult to recruit for, costly, and inefficient, limiting the number of therapies making it into patients’ hands. However, this is even more difficult to achieve in small and scattered patient populations for whom traveling to a central study site is not always feasible.

Recruitment 94

Recruitment Patients Consulting Management 94

PM360

OCTOBER 13, 2023

AI is also making waves in how to find and target patient communities as healthcare privacy legislation continues to expand in the United States. Dstillery, a custom audience solution, predicts impression opportunities through AI modeling that identifies patient patterns without using any cookie-based identification.

Marketing 64

Marketing Specialization Healthcare Healthcare 64

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression. health conditions, clinical decisions, spread of disease).

Healthcare 77

Healthcare Healthcare Marketing Healthcare Provider 77

PM360

JULY 13, 2023

“Drugs don’t work in patients who don’t take them,” C. 1 In addition, of patients who began therapy, more than 70% were no longer on their prescribed medication after 12 months. 1 In addition, of patients who began therapy, more than 70% were no longer on their prescribed medication after 12 months. Everett Koop, MD, U.S.

Patients 98

Patients Side effects Insurance Medical 98

LEVO Health

SEPTEMBER 15, 2023

Patient testimonials have always been a cornerstone of trust in the healthcare industry. Patient testimonial videos not only humanize the healthcare experience but also provide potential patients with relatable stories that can influence their healthcare decisions. Crafting a Compelling Patient Testimonial Video: Step-by-Step 1.

Patients 52

Patients Distribution Healthcare Healthcare 52

World of DTC Marketing

MAY 31, 2022

According to Google search statistics, “health” and “wellness” topics are among the top searches. First, not many people trust pharma companies to provide the information they need to make an informed decision, and second, they want to hear what other patients are saying. The answer is twofold.

Marketing 179

Marketing Pharma Side effects Media 179

LEVO Health

DECEMBER 28, 2023

By understanding the transformations in this medium, you can craft cutting-edge strategies to engage your target audience, improve the customer experience, and foster ongoing relationships. This approach tailors the viewing experience to individual patients, considering their unique needs, preferences, and behaviors.

Healthcare 52

Healthcare Healthcare Marketing Education 52

Impetus Digital

FEBRUARY 16, 2024

Why in-person-only should be a thing of the past I’ve written and talked about the blindspots of in-person meetings for over 16 years now, but it’s only been in the past few years that the benefits of virtual engagements have gained mainstream acceptance. I’ve said it before, and I’ll say it again: virtual is here to stay.

Pharma 101

Pharma Healthcare Provider Healthcare Healthcare 101

LEVO Health

JULY 18, 2022

If your practice wants to connect with existing and potential patients, you have to create meaningful connections through your marketing efforts. When you provide engaging information that adds value to your patients, they are more likely to trust you and become part of your patient community. Greater Patient Engagement.

Medical 52

Medical Marketing Healthcare Healthcare 52

pharmaphorum

DECEMBER 15, 2022

With millions of HCPs using social media on a regular basis worldwide, engaging with them on one of these platforms should be a no-brainer. Still, many pharma and medical marketers have been reluctant to engage with HCPs on social media. Rather, they aim to educate and engage their followers. Healthcare Provider (HCP) marketing.

Media 83

Media Healthcare Healthcare Education 83

pharmaphorum

OCTOBER 6, 2022

The new version – dubbed Florence 2.0 – covers a broader range of topics. The topics chosen for Florence are some of those that have the greatest burden on health around the world, and according to her developers she could help support healthcare workers in areas where there are shortages in healthcare staff.

Healthcare 136

Healthcare Healthcare Leads Patients 136

Impetus Digital

JANUARY 13, 2023

Out-of-the-box congress engagement & insight-gathering. Patient-centricity taking center stage. As noted in the McKinsey report, best-in-class medical engagement is also evolving. In the near future, we will see a broad expansion of medical engagement across providers, patients, and other stakeholders.

Pharma 109

Pharma Medical Patients Healthcare 109

Clarify Health

JANUARY 5, 2024

A healthcare podcast for professionals, by professionals We launched the Healthcare Unbound podcast in June 2023 with a mission to unravel the intricate threads of healthcare and explore topics as complex as they are crucial. They expect their providers to have the tools to make the best decisions.

Healthcare 52

Healthcare Healthcare Physicians Healthcare Provider 52

World of DTC Marketing

NOVEMBER 17, 2020

To get closer to online health seekers, pharma product websites need to shift their thinking to engagement, a word that pharma pretty much has ignored. What is the ROI of Engagement? A brand that doesn’t care about its patients can see those patients go to a competition.

Pharma 155

Pharma Prescription Doctors Education 155

Pharma Marketing Network

JULY 19, 2023

By creating and distributing valuable content, businesses can attract and engage their target audience, position themselves as experts in their field, and build trust with potential customers. This information could be valuable to potential patients who are considering taking the drug, and it could help the company attract new leads.

Marketing 98

Marketing Pharmaceutical Sales Education 98

PM360

AUGUST 29, 2022

Recently, industry and community patient advocacy pioneers came together for the Chief Patient Officer Summit. Though the title is rare, having a leader highly placed within a biopharmaceutical company solely responsible for integrating patient perspectives is no longer Pollyanna. That was 2014. Succeeding Internally.

Patients 98

Patients Ethics Insurance Recruitment 98

LEVO Health

AUGUST 8, 2023

However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services. The Rise of Social Media in Healthcare Marketing Social media platforms have become essential tools for healthcare providers to reach and engage with their target audience.

Media 52

Media Healthcare Healthcare Marketing 52

PM360

JUNE 11, 2022

Whether it was to reach otherwise isolated groups dealing with rare conditions, combat medical misinformation, or find light ways to engage with more patients and colleagues, it’s no doubt that HCPs of all varieties are a now a powerful influencing force on healthcare. How often do you engage with other HCPs or patients?

Media 52

Media Education Pharma Patients 52

pharmaphorum

JUNE 30, 2022

At the 2022 Drug Information Association (DIA) annual meeting last week, it was inspiring to connect with fellow research and development (R&D) stakeholders, regulators, health and digital data partners and more to navigate challenges in drug development that impact patients globally. Patient journey. Patient access.

Patients 64

Patients Recruitment Transportation Healthcare 64

PM360

JUNE 11, 2022

For example, Facebook recently removed detailed targeting options related to sensitive topics, including health causes. But social media is still an important channel for healthcare marketers to reach relevant HCPs and patients. Bonnie Southcott. New Advertising Strategy: Radius Marketing.

Media 98

Media Marketing Healthcare Healthcare 98

Healthcare Success

APRIL 20, 2023

Here, you’ll find a few of our most timely and popular blogs conveniently organized by marketing topic. Start With Some Classics Whether you’re a new marketer or a seasoned professional, take a deep dive into essential topics that can significantly impact your healthcare business.

Healthcare 52

Healthcare Healthcare Media Marketing 52

Healthcare Success

OCTOBER 9, 2023

According to Google, approximately 77% of people use search engines to start their patient journey. Brain and I recommend all healthcare businesses re-examine their digital marketing efforts to ensure they’re patient-centric, intuitive, and drive better conversion rates and business growth.

Healthcare 72

Healthcare Healthcare Doctors Marketing 72

Healthcare Success

MAY 2, 2022

What’s more, consistently distributing press releases to the right media outlets allows healthcare organizations to build credibility with journalists and patients. . A press release is a quick and easy tool for generating publicity about a newsworthy event or topic in the most objective way possible. .

Distribution 74

Distribution Media Healthcare Healthcare 74

pharmaphorum

AUGUST 18, 2022

Many different DTx offerings are in the field, being used by patients and prescribed by physicians, backed by rigorous scientific evidence. Prioritising patient perspectives. Patient centricity is important in every aspect of care, but the nature of digital therapeutics makes the topic especially germane, Coder says. “I’m

Patients 82

Patients Marketing Healthcare Healthcare 82

Pharma Marketing Network

FEBRUARY 16, 2021

Some changes include relationships between patients and HCPs, how patients visit doctors, and especially how pharmaceutical and healthcare conferences are hosted. Now that we are in 2021 and virtual events are here to stay, here are some tips on how to continue increasing your online engagement when hosting virtual events.

Media 98

Media Pharma Networking Marketing 98

Pharmaceutical Technology

SEPTEMBER 9, 2022

Gatehouse Bio is engaged in developing small RNA-based therapeutics using AI technology. Gatehouse Bio chief business officer Neal Foster said: “Our ability to identify small RNA mutations opens a novel class of targetable biology and an opportunity for a portfolio of oligonucleotide therapeutics that target specific groups of patients.”.

Pharmaceutical 98

Pharmaceutical Patients 98

LEVO Health

JUNE 26, 2023

Creating dynamic videos that highlight services and offerings, as well as patient success stories, can be a valuable source of information for prospective patients and drive tangible returns on investment. This makes it difficult to capture and retain the attention of prospective patients.

Healthcare 52

Healthcare Healthcare Marketing Education 52

pharmaphorum

JANUARY 25, 2023

Digital therapeutics company Woebot Health has announced enrolment of the first patient in a pivotal clinical trial to evaluate the safety and efficacy of WB001, an investigational therapeutic for postpartum depression (PPD), granted Breakthrough Device designation by the US Food and Drug Administration (FDA) in 2021. When are you ready?’.”

Food and Drug Administration 89

Food and Drug Administration Prescription Media FDA 89

Referral MD

DECEMBER 8, 2023

Discover the best practices to enhance, improve, and boost patient referrals for your dermatology clinic. Understanding the Importance of Patient Referrals Patient referrals play a crucial role in the success of dermatology clinics. When patients refer someone to your clinic, they are satisfied with your services.

Patients 52

Patients Physicians Media Education 52

Impetus Digital

APRIL 24, 2023

Reviewing the recent literature on the topic, it is interesting to note how many predictions are already coming true but also where more work is needed to bring the visions to life. It also highlighted that digital provides new ways for MA members to connect and engage with stakeholders.

Medical 52

Medical Education Physicians Healthcare 52

Clarivate

MARCH 8, 2023

This year’s International Women’s Day theme is #EmbraceEquity [2] , which calls for active engagement with and advocacy for an inclusive and equal world. Exploring dissertations allows us insights into the topics researched by graduate students around the world.

Healthcare 98

Healthcare Healthcare Specialization Patients 98

LEVO Health

JANUARY 30, 2024

For healthcare professionals (HCPs) and practices, leveraging the power of video can be a game-changer in reaching potential patients and establishing a robust online presence. This can help build trust and make patients feel more comfortable even before they enter your practice. Types of Digital Video Ads for Healthcare 1.

Healthcare 52

Healthcare Healthcare Education Healthcare Provider 52

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. HCPs need pharma, and pharma needs HCPs—so let’s make sure that this next chapter of engagement is one of partnership, in pursuit of the interest of patients.”

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

Impetus Digital

JANUARY 3, 2023

With millions of HCPs using social media on a regular basis worldwide, engaging with them on one of these platforms should be a no-brainer. Still, many pharma and medical marketers have been reluctant to engage with HCPs on social media. Rather, they aim to educate and engage their followers. Healthcare Provider (HCP) Marketing.

Media 52

Media Healthcare Healthcare Recruitment 52