Remove tag risk
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Pharma running online ads on vaccine misinformation sites

World of DTC Marketing

NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. With the growing digitization of processes, including those in advertising, comes a growing risk of fraud. How much is enough? dollars in 2018.

Pharma 180
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bluebird bio wins back-to-back landmark FDA approvals for first-in-class gene therapies

Pharmaceutical Technology

Spark Therapeutics’ Luxturna, indicated for inherited retinal disease (IRD), was the first gene therapy to be approved, in 2017, with a price tag of $850,000 for each eye. The transplant is associated with serious risks and potential complications, including death, resulting in few CALD patients ever being treated.

FDA 115
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Risk-sharing agreements are growing at a rate of 24%

Pharmaceutical Technology

This is not the first treatment to come with a high price tag. Partly in response to such drugs, risk-sharing agreements (RSAs) have increased in popularity and aim to mitigate the risks of including high-cost drugs on reimbursement lists and healthcare plans.

Marketing 105
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Why You Need an ADA Compliant Healthcare Website—and How to Get One

Healthcare Success

If your website isn’t accessible to people with disabilities, you could risk lawsuits, financial liabilities, and damage to your brand reputation. Heading tags also help assistive technologies understand the structure of the page. The ADA doesn’t offer clear regulations for a compliant website. The bigger problem? So what can you do?

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What Tech Trends Do Life Sciences Marketers Need to Know About?

PM360

Another capability made possible by fine-tuning is the enhancement of content tagging. Content tagging has always been a labor-intensive task. Auto-tagging ensures that the right content efficiently reaches the right customers. Fine-tuning models can target domains and generate prompts to tag the content into relevant topics.

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Axsome bounces back as FDA clears depression drug

pharmaphorum

There is still a pressing need for antidepressant therapies that can start to work more quickly than current tricyclic or selective serotonin reuptake inhibitor drugs can take weeks to elevate mood, placing severely affected patients at risk of self harm before they kick in.

FDA 92
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ChatGPT AI-Generated Content Dangerous for Healthcare?

Healthcare Success

Otherwise, you run the risk of having a garbage in, garbage out situation. 5 Ways You Can Use ChatGPT for SEO and Content Marketing While you may not want to risk getting slapped with a Google penalty for using AI-generated content, you can leverage ChatGPT’s extensive dataset to help you write better, more informed content: 1.