Remove tag product-development
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The current pharma business model is unsustainable

World of DTC Marketing

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. They relied so much on a new drug that they tried to market a product with bad science behind it. More recently developed agents, such as CAR T-cell therapy, may cost almost USD 500,000 annually.

Pharma 210
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Healthcare doesn’t give a damn about patients

World of DTC Marketing

Patients for Affordable Drugs found that between June 24 and July 5, pharmaceutical companies increased prices for 133 products. Pfizer, for instance, hiked the cost of its leukemia medication Besponsa again this month, bringing its per-vial price tag to $21,056. Will the industry ever develop a conscience?

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Electronic smart packaging market to value nearly $3b in 2033

European Pharmaceutical Review

Smart packaging has potential for the integration of electronic functionality, enabling compliance, material identification, condition monitoring and asset tracking of pharmaceutical products. Yet apart from radio-frequency identification (RFID) tags and QR codes, adoption at scale has proved challenging overall, the report stated.

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3 Things Generative AI Can Do for Commercial Pharma Right Now

PM360

Auto-tagging, a laborious task, is another area where generative AI/LLMs can assist. Auto-tagging helps the right content get delivered to the appropriate customers. Generative AI has already proven its ability to automate content tagging, which saves creators tremendous time and effort, as well as reduces the possibility of mistakes.

Pharma 97
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BD partners with Biocorp on connected self-injection devices

pharmaphorum

Medtech giant Beckton Dickinson (BD) has signed a deal with France’s Biocorp to use the latter’s near-field communication (NFC) tags in injectable devices. The Injay tag can confirm a complete injection and transfer that information via an NFC reader to a smartphone or tablet for review by a healthcare professional.

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Boost Local Visibility: Top Local SEO Tips for Multilocation Healthcare Businesses

Healthcare Success

Develop unique, quality location pages Your corporate website must include one optimized web page for each provider location. Here are a few places that must have location-specific content: Title tags This HTML tag tells Google and other search engines what the page title is and plays a crucial role in organic ranking.

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EVERSANA and Amazon Web Services Introduce Transformative Medical & Regulatory Review AI Solution

PM360

The first solution, developed by EVERSANA leveraging AWS and AWS Partner TensorIoT , addresses a time-consuming and error-prone process in the industry—medical and regulatory content approvals. The new offering is the first of several new EVERSANA solutions in development leveraging AWS.

Medical 52