pharmaphorum

OCTOBER 18, 2022

Medtech giant Beckton Dickinson (BD) has signed a deal with France’s Biocorp to use the latter’s near-field communication (NFC) tags in injectable devices. The Injay tag can confirm a complete injection and transfer that information via an NFC reader to a smartphone or tablet for review by a healthcare professional.

Manufacturing 52

Manufacturing Pharma Marketing Medical 52

Clarify Health

FEBRUARY 13, 2024

Optimizing resources to meet the moment calls for strategic planning powered by healthcare data analytics and effective demand forecasting. Demand forecasting in the context of hospital systems is critical for aligning resources like staff, equipment, and beds with future patient care needs.

Healthcare 52

Healthcare Healthcare Media Healthcare Provider 52

pharmaphorum

OCTOBER 3, 2022

Amylyx Pharmaceuticals’ Relyvrio – a new treatment for amyotrophic lateral sclerosis (ALS) approved by the FDA on Thursday, after review of the data from its phase 2 trial – was the next day set at a list price of $158,000 per year in the US, sparking outcry. ALS affects over 30,000 people in the US.

Insurance 52

Insurance Prescription FDA Patients 52

World of DTC Marketing

JUNE 23, 2021

SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. neurologists or psychiatrists currently treating about 12,000 Alzheimer’s patients. Not to mention the $56,000 annual price tag.

FDA 218

FDA Side effects Physicians Patients 218

PM360

NOVEMBER 12, 2023

Data clearly matters in pharma. For the fourth year in a row artificial intelligence (AI) and Big Data ranked as the most impactful technologies in the industry, according to GlobalData’s “The State of the Biopharmaceutical Industry – 2023” report, which includes feedback from 198 companies.

Marketing 59

Marketing Media Patients Healthcare 59

Healthcare Success

JULY 11, 2022

The development and subsequent launch of Google Analytics 4 (GA4) in October 2020 was spurred by a 2018 ruling of Europe’s General Data Protection Regulation (GDPR) , the strictest data privacy and security law in the world. On July 1, 2023, UA will no longer collect or process data. What Is Google Analytics 4?

Healthcare 96

Healthcare Healthcare Patients Marketing 96

Pharmaceutical Technology

NOVEMBER 9, 2022

Despite their potential multi-million-dollar sticker price, if haemophilia treatments by BioMarin and CSL Behring prove durable, they could help patients save money compared to current treatments, experts note. The program was put on hold in December 2020 following a patient report, but this was lifted in April 2021. million price tag.

Safety 111

Safety Pharmaceutical Patients Medicine 111

Pharmaceutical Technology

DECEMBER 15, 2022

This extrapolation leverages data from GlobalData’s World Markets Healthcare and PharmOnline International databases to expand the number of markets in GlobalData’s patient-based sales forecast model from seven major markets (7MM) to 68 markets (68M). of sales in 2021 and 2031 respectively.

Marketing 52

Marketing Sales Healthcare Healthcare 52

pharmaphorum

DECEMBER 23, 2022

There’s been huge progress in treatments for blood cancer in recent years – but drawbacks of expensive CAR-T cell and injected antibody therapies have led drug developers to look at novel oral therapies as patient-friendly alternatives. Oral therapy data presented at ASH. CellCentric, a U.K-based

Side effects 52

Side effects Patients Medical Medicine 52

Pharmaceutical Technology

MAY 1, 2023

CTH-004 is developed by genetically altering patient T cells for inserting a chimeric antigen receptor (CAR) to target a marker (TAG-72) on ovarian cancer cells and delete genes which are involved in T cell function suppression. Additionally, both the companies will share CTH-004 pre-clinical and clinical data in future.

Manufacturing 52

Manufacturing Patients Leads Pharmaceutical 52

Referral MD

DECEMBER 1, 2023

Improved Collaboration : Collaboration among dental professionals is crucial for successful patient care. You can securely share patient information, X-rays, and treatment plans, ensuring a smooth transition and continuity of care. This streamlined approach enhances patient satisfaction and builds trust in your practice.

Marketing 94

Marketing Patients Engineering Media 94

Pharmaceutical Technology

MAY 2, 2023

Immuno-oncology (IO) agents have transformed the cancer therapeutics landscape, driving long-term remissions in a subset of patients who historically had limited options. Combining data from all markets, efficacy-related needs were identified as the most important unmet needs category. Cost-related unmet needs also scored highly.

Physicians 52

Physicians Marketing Patients Manufacturing 52

pharmaphorum

NOVEMBER 24, 2022

Yesterday, the drugmaker added to the evidence behind Spravato – an intranasal formulation of esketamine – with the release of top-line data from a head-to-head study with a long-acting formulation of the antipsychotic quetiapine, which is also used to treat TRD. and 14.1%, respectively.

Sales 52

Sales Patients Competition Marketing 52

Healthcare Success

FEBRUARY 27, 2023

It can recognize, summarize, translate, predict, and generate large volumes of content based on what it’s learned from massive amounts of public data. In Chat GPT's case, their ‘encyclopedia of learning’ is a large part of the internet (data up until 2021). Because it is crawling data from 2021 and earlier, it could get things wrong.

Healthcare 107

Healthcare Healthcare Training Marketing 107

pharmaphorum

DECEMBER 12, 2022

Dutch biotech Argenx is on course to add another rare disease indication to the label of its FcRn blocker Vyvgart – primary immune thrombocytopenia (ITP) – thanks to new data reported at the ASH annual meeting. Analysts have said that Vyvgart could reach blockbuster sales of $2 billion or more if available in a subcutaneous version.

Side effects 52

Side effects Sales Competition Patients 52

Clarify Health

NOVEMBER 22, 2023

Today’s healthcare providers are seeing significantly more patients than they did a decade ago – many of whom are often sicker and have more complex care needs. These patients have evolving and growing needs and expectations for the quality of care delivered and overall patient experience.

Leads 52

Leads Healthcare Healthcare Patients 52

Pharmaceutical Technology

JULY 14, 2022

Historically, the pharmaceutical industry has failed to meet the needs of this patient population. Most famously, the US passed its Orphan Drug Act in 1983, providing innovators with financial motivation to develop orphan drugs and meet the needs of these forgotten patients. Efforts have been made to change this.

Medicine 59

Medicine Marketing Specialization Pharma 59

pharmaphorum

JULY 25, 2022

J&J filed for approval of the bispecific in the US in December based on the results of the phase 1b MajesTEC-1 study in myeloma patients who had been treated with a median of five lines of prior therapy. Most patients diagnosed with myeloma will relapse over the course of their disease, so the disease is still considered incurable.

Medicine 52

Medicine FDA Recruitment Patients 52

Healthcare Success

OCTOBER 9, 2023

According to Google, approximately 77% of people use search engines to start their patient journey. Brain and I recommend all healthcare businesses re-examine their digital marketing efforts to ensure they’re patient-centric, intuitive, and drive better conversion rates and business growth.

Healthcare 72

Healthcare Healthcare Doctors Marketing 72

pharmaphorum

NOVEMBER 27, 2022

Empowering labs with automated equipment that produces rich, traceable, and actionable data insights means pharmaceutical companies can ensure drug production runs smoothly – even under stress. Better communication with traceable data. Automation can be such a solution. Automation will be a large part of this long-term vision.

Pharma 100

Pharma Safety Pharmaceutical Manufacturing 100

Celeritas

SEPTEMBER 25, 2022

Depending on whether you use numerical or alphanumerical data, it could hold up to 7000 characters of data at a time. The hospital waiting room can often have an uncomfortable atmosphere despite the Patient Experience Officer’s best efforts. In essence, patients’ files are all synced to a central database.

Insurance 52

Insurance Management Medical Doctors 52

Pharmaceutical Technology

JUNE 29, 2022

Others judge its success based on the fact that 95% of rare diseases still have no available therapies and patient needs remain unmet. In a series of data-driven deep dives, we will examine how the development of orphan drug therapies has evolved over the years, and use the FDA’s orphan drug program as a barometer of these advances.

Food and Drug Administration 98

Food and Drug Administration FDA Marketing Pharmaceutical 98

pharmaphorum

AUGUST 18, 2022

bluebird bio’s Zynteglo has become the first cell-based gene therapy to be approved in the US, getting the nod from the FDA as a treatment for patients with beta thalassaemia who require regular blood transfusions. An FDA advisory committee recommended approval of Zynteglo on the strength of that data in June.

FDA 52

FDA Insurance Patients Medical 52

Pharmaceutical Technology

APRIL 13, 2023

Although the findings in the report are only preliminary, they shed light at the considerations behind the high price tags of gene therapies. As per ICER, if a treatment improves quality of life or extends a patient’s life, then this can be represented in additional QALYs provided by the therapy.

Healthcare 59

Healthcare Healthcare Pharmaceutical FDA 59

Pharmaceutical Technology

APRIL 5, 2023

More than a decade after the first patient was treated with a CAR-T therapy, six therapies relying on the same principles have been approved by the US Food and Drug Administration (FDA) and marketed to thousands of patients. How can we better educate the patients? How has the field changed in recent years?

Food and Drug Administration 59

Food and Drug Administration Engineering Patients Education 59

Pharmaceutical Technology

MARCH 22, 2023

The pharmaceutical industry began using radio frequency identification (RFID) tags in the early 2000s. Pfizer was the first to use the tech, adding RFID tags to track a Viagra (sildenafil) shipment circa 2006. Twenty years ago, the cost of implementing RFID tags and the ecosystem (software) was much more expensive than today.

Food and Drug Administration 105

Food and Drug Administration Electronics Pharma FDA 105

Healthcare Success

NOVEMBER 28, 2022

Avoid excessive use of your selected keywords in the meta descriptions and in the body of your web pages, such as in the heading tags and copy. Responding to patient feedback is essential to your content strategy as it helps build trust and loyalty. Here are some of the most common black hat SEO techniques to avoid. Keyword stuffing.

Ethics 57

Ethics Engineering Competition Healthcare 57

Rep-Lite

MARCH 21, 2024

Market dynamics, healthcare infrastructure , patient demographics, and regulations also affect sales volumes and compensation structures. This equips you with data to support your requests. Quantify your achievements with data whenever possible to showcase the value you bring to the company.

Medical sales 52

Medical sales Medical sales reps Medical Sales 52

Pharmaceutical Technology

JUNE 21, 2023

CSL announced the first patient with haemophilia B has been treated with its recently approved gene therapy Hemgenix (etranacogene dezaparvovec). The high price tag may be hard to defend , but with lifetime treatment costs for haemophilia B reaching as high as $23m for some, the single-dose treatment could prove far more cost-effective.

Patients 98

Patients Food and Drug Administration Engineering Sales 98

PM360

APRIL 7, 2023

Simply getting a patient into a physician’s practice doesn’t guarantee that a product will be utilized or paid for by health plans or self-insured companies. Importance of Data Collection Many manufacturers fail to allocate sufficient time to obtain the safety and efficacy data needed to define critical endpoints.

Manufacturing 52

Manufacturing Marketing Patients Safety 52

European Pharmaceutical Review

MAY 11, 2023

Novartis shared long-term data for its SMA gene therapy in March 2023, which indicated significant long-term motor-milestone achievements in spinal muscular atrophy (SMA). We’ve learnt that innovative therapies, like Zolgensma, require equally inventive access pathways so that as many patients as possible benefit from treatment.

Food and Drug Administration 71

Food and Drug Administration Government Healthcare Healthcare 71

pharmaphorum

NOVEMBER 28, 2022

Substra is the software that powered the MELLODDY platform, a collaboration in which Amgen, Astellas, AstraZeneca, Bayer, Boehringer Ingelheim, GSK, Janssen, Merck, Novartis, and Servier all agreed to share drug discovery data — but not with each other directly, nor with Owkin. Open source is undoubtedly the future of AI research.”.

Training 70

Training Medical Pharma Healthcare 70

Map My Customers

AUGUST 2, 2022

Collecting, analyzing, and reporting sales data. Surgical Equipment Sales - This type of rep will be selling specialized surgery equipment that often comes with a high price tag. Answering staff concerns about the product(s). Forming relationships with doctors, staff, hospital administration, etc.

Medical sales reps 79

Medical sales reps Medical sales Sales Medical 79

pharmaphorum

AUGUST 26, 2022

It’s a major step forward for BioMarin after its first attempt to secure approval for Roctavian in the US was knocked back, with the FDA rejecting its application in 2020 with a request for more data on the durability of its effects. BioMarin has said Roctavian will be available at a ‘net’ price of around €1.5

FDA 109

FDA Marketing Competition Patients 109

pharmaphorum

OCTOBER 4, 2022

Central to the initiative is the aim to gather data from willing participants that can provide greater insights into cancer development and treatment over time. The Moonshot was started with three aims: to accelerate scientific discovery in cancer, foster greater collaboration between stakeholders, and to improve the sharing of cancer data.

Electronics 92

Electronics Patients Management Insurance 92

Clarify Health

JULY 13, 2021

Bringing the same analytics technology used by leading banks and retailers like JPMorgan and Amazon , together with data from the Centers for Medicare Services (CMS) and electronic health records, reveals a fascinating new picture of the quality, resource effectiveness, and practice patterns of individual physicians and hospitals.

Healthcare 52

Healthcare Healthcare Doctors Electronics 52

Healthcare Success

NOVEMBER 14, 2022

The Patient Protection and Affordable Care Act of 2010 has increased access to healthcare services for previously uninsured populations. A buyer persona is a semi-fictional representation of your ideal customer based on sales data and industry research. But starting with loads of data isn’t always the best marketing tactic.

Medical 69

Medical Marketing Engineering Doctors 69