Remove tag market-insights
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What Tech Trends Do Life Sciences Marketers Need to Know About?

PM360

To discover how technology is affecting the jobs of life sciences marketers we turned straight to the source—our readers. Casey Cronin Life sciences marketers have a unique opportunity to connect with target audiences on an individual level and foster brand safety through AI advancement. Here are the best responses.

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3 Things Generative AI Can Do for Commercial Pharma Right Now

PM360

While this content will still require editing and refinement by marketing teams, as well as the required MLR review processes, AI can help to expedite the process and empower marketing teams to become more efficient and focused. Auto-tagging, a laborious task, is another area where generative AI/LLMs can assist.

Pharma 97
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Pioneering the Path Pre- and Post-Launch Strategies

PM360

With a focus on patient-centricity, data-driven insights, and collaborative partnerships across the healthcare ecosystem, it’s redefining the playbook for market shaping and building advocacy for a product pre- and post-launch. At the heart of this strategic transformation lies a comprehensive Insights Management Framework.

Medical 52
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Uncovering the Hidden Gems within Your Datasets

PM360

On top of that, the life sciences analytic market is expected to surpass $45.1 But what does all of this investment in data mean to marketers? So, how can marketers get the most out of all of this data? Having people who are hypothesis-driven thinkers is the fundamental beginning of data analytics for marketing,” he explains.

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Benefits of blockchain in limiting counterfeit drug distribution

European Pharmaceutical Review

While the counterfeit market is estimated to be a market of over $200 billion and despite its benefits, blockchain technology has not been fully implemented in the pharmaceutical supply chain, according to the paper. For instance, these drugs must be equipped with real-time insights.

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How pharma marketing can stay ahead of the evolving customer journey

pharmaphorum

Customer journeys in pharma are changing, with important implications for the marketing supply chain. How can pharmaceutical marketers capitalise on this trend and free up budget to invest in additional marketing channels? Overview Join our live webinar taking place on Tuesday 23rd July at 16:00 BST / 11:00 EST / 08:00 PST.

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Hitting the Bull's Eye: How to Increase Online Sales Fast for Digital Marketers

Contrarian Sales Techniques

Hey there, digital marketers! The digital world is a complex web of opportunities, particularly for us digital marketers. Make the most of SEO by incorporating relevant keywords, using meta tags, and improving your website’s load speed. Here's to smashing those sales goals, digital marketers. Let's dive in!

Sales 52