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Electronic smart packaging market to value nearly $3b in 2033

European Pharmaceutical Review

A market report has identified that global demand for electronic smart packaging will reach $2.6 percent from 2023, according to the data. A largely addressable market means that there is continued interest in smart packaging worldwide. billion in 2033. This represents a compound annual growth rate (CAGR) of 15.4

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Pharma running online ads on vaccine misinformation sites

World of DTC Marketing

NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. An analysis of programmatic advertising data finds a disconnect between those well-intentioned efforts and the programmatic advertising campaigns that those same companies and institutions finance.

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The Ultimate Guide to Healthcare SEO: 3 Techniques Your Website's Organic Marketing Needs

Healthcare Success

To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team. Keyword Research The healthcare market is highly competitive. But this doesn’t mean much if patients can’t find your website.

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What Tech Trends Do Life Sciences Marketers Need to Know About?

PM360

To discover how technology is affecting the jobs of life sciences marketers we turned straight to the source—our readers. Casey Cronin Life sciences marketers have a unique opportunity to connect with target audiences on an individual level and foster brand safety through AI advancement. Here are the best responses.

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Benefits of blockchain in limiting counterfeit drug distribution

European Pharmaceutical Review

While the counterfeit market is estimated to be a market of over $200 billion and despite its benefits, blockchain technology has not been fully implemented in the pharmaceutical supply chain, according to the paper. This can reduce the willingness for counterfeit and less accurate data, according to the review.

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Oligonucleotide synthesis market to reach $16.7 billion by 2027

European Pharmaceutical Review

According to a new market report by ResearchAndMarkets, the global oligonucleotide synthesis market is projected to reach $16.7 According to the report data, in 2021, antisense oligos accounted for the largest share of this segment, since many of these therapies are currently in clinical trials. Tag Copenhagen A/S (Denmark).

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What is Biogen and can they repair their reputation?

World of DTC Marketing

Then, against the advisory panel’s advice, Aduhelm was approved, but insiders within the industry criticized both the FDA and Biogen weren’t sold on the drug or its price tag. 2wo: The new CEO needs to withdraw Aduhelm from the market until such a time that they have independent data that confirms efficacy.

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