The FDA and Aduhelm: WTF?
World of DTC Marketing
JUNE 23, 2021
Not to mention the $56,000 annual price tag. Source: Fierce Pharma If that enthusiasm pans out in the long run, it could mean at least 300,000 patients taking the drug, or $10 billion to $15 billion in peak Aduhelm from U.S. sales alone, which is above consensus estimates of around $7 billion to $8 billion, the team said.
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