Remove tag health-industry
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Healthcare doesn’t give a damn about patients

World of DTC Marketing

Health insurers in individual marketplaces across 13 states and Washington D.C. Pfizer, for instance, hiked the cost of its leukemia medication Besponsa again this month, bringing its per-vial price tag to $21,056. Will the industry ever develop a conscience? have raised drug prices 1,186 times so far this year. inflation rate.

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Medicare savings won’t make a dent in healthcare costs

World of DTC Marketing

The drug industry is trying to convince voters that government negotiations with drug companies will lead to less innovation. Hospitals receive $1 out of every $3 spent on health care, and the United States is projected to spend about $1.3 All this means is that America’s health care costs will continue to climb to record levels.

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What is Biogen and can they repair their reputation?

World of DTC Marketing

I tried asking that of several colleagues in the industry, and they couldn’t come up with an answer. They had a new MS drug that was the talk of the industry and an exciting pipeline. Thank health care professionals and insurers for not drinking any of Biogen’s Kool-Aid. ” what would be your response?

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The Ultimate Guide to Healthcare SEO: 3 Techniques Your Website's Organic Marketing Needs

Healthcare Success

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. This includes the type of content you have on your health services website, how fast it loads (e.g., But this doesn’t mean much if patients can’t find your website.

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How to Optimize for Voice Search in Healthcare Marketing

LEVO Health

population now using voice-activated devices to ask health-related questions or locate nearby medical facilities, optimizing for voice search is not just beneficial — it’s essential. By tagging your address, phone number, and open hours, you help search engines understand and display this data in voice search results.

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What Tech Trends Do Life Sciences Marketers Need to Know About?

PM360

What technology will have the biggest impact on the industry within the next three years? Will Big Tech’s moves within healthcare force the industry to change how it operates? Another capability made possible by fine-tuning is the enhancement of content tagging. Content tagging has always been a labor-intensive task.

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What Role Does Healthcare SEO Play in a 2023 Marketing Strategy?

LEVO Health

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. This can include optimizing the website’s content, meta tags, and images for search engines. This is especially true for SEO in healthcare.