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Vicore’s lung disease digital therapy gets breakthrough tag

pharmaphorum

Vicore gets FDA breakthrough status for Almee, a cognitive behavioural therapy (CBT) digital health therapy used to support people with pulmonary fibrosis

FDA 109
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Pharma running online ads on vaccine misinformation sites

World of DTC Marketing

NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. It was estimated that the costs related to digital advertising fraud worldwide would grow exponentially within the four years between 2018 and 2022, from 19 billion to 44 billion U.S. How much is enough?

Pharma 180
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Pharma Pulse 3/29/24: Super Micro’s AI Boom Carries a Big Price Tag, Leveraging Digital Tools to Optimize Manufacturing & more

PharmExec

OncLive serves as the connection to oncology, including groundbreaking cancer news and interviews with top oncologists in multimedia formats.

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BD partners with Biocorp on connected self-injection devices

pharmaphorum

Medtech giant Beckton Dickinson (BD) has signed a deal with France’s Biocorp to use the latter’s near-field communication (NFC) tags in injectable devices. The Injay tag can confirm a complete injection and transfer that information via an NFC reader to a smartphone or tablet for review by a healthcare professional.

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Electronic smart packaging market to value nearly $3b in 2033

European Pharmaceutical Review

Yet apart from radio-frequency identification (RFID) tags and QR codes, adoption at scale has proved challenging overall, the report stated. Types of technologies such as wirelessly connected tags (active and passive) and sensors were also specified. This is driving the adoption of item-level smart labelling , the report noted.

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Hitting the Bull's Eye: How to Increase Online Sales Fast for Digital Marketers

Contrarian Sales Techniques

Hey there, digital marketers! The digital world is a complex web of opportunities, particularly for us digital marketers. Building a Strong Digital Presence In the digital sphere, your online brand is your calling card. Here's to smashing those sales goals, digital marketers. Let's dive in!

Sales 52
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Google Tools for Healthcare Manufacturers: A Comprehensive Guide

KBK Communications

In this blog post we take a look at some of the most popular google tools for healthcare manufacturers - including Google Analytics, Google Search Console, Google Ads, and Google Tag Manager! We will also discuss how they can be utilized and best practices for how to leverage them as part of your digital strategy.