Remove tag customers
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A Modular Approach to Personalized Engagement

PM360

A well-oiled modular content engine lets manufacturers engage customers and differentiate their product beyond the label. By Matthew Smith Over the past few years, the life sciences industry has seen an increase in ways to engage with customers at different touchpoints. Why Is Fresh Content The Key To Success?

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Pharma running online ads on vaccine misinformation sites

World of DTC Marketing

NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. Today when more and more ads are traded programmatically, fraud detection processes are not yet fully developed, and so the bulk of advertising ends up being served to bots instead of potential customers. .

Pharma 180
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The Ultimate Guide to Healthcare SEO: 3 Techniques Your Website's Organic Marketing Needs

Healthcare Success

In addition to improving website content, SEO is achieved by optimizing several on-page and off-page elements like header tags, meta descriptions, image tags, URLs, high-quality backlinks, and social engagement. Optimize Description Tags Meta descriptions appear beneath the title tags in SERPs and summarize the web page’s content.

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CCC Adds Clinical Trial Registries to RightFind Navigate Data Sources

Copyright Clearance Center

. – CCC , a pioneer in voluntary collective licensing, advancing copyright, accelerating knowledge, and powering innovation, announces Clinical Trial Registries, a new data connector for customers of the cloud-based software solution RightFind Navigate. RightFind Navigate customers already find information about U.S.

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3 Things Generative AI Can Do for Commercial Pharma Right Now

PM360

LLM/generative AI is ideally suited to assist brand managers, customer experience professionals, and sales teams—medical science liaisons, too—with some of the heavy lifting to create, organize, and analyze customized content. Auto-tagging, a laborious task, is another area where generative AI/LLMs can assist.

Pharma 97
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CCC Pilots AI-disambiguated Researcher and Institution Data in RightFind Navigate

Copyright Clearance Center

. – CCC , a leader in advancing copyright, accelerating knowledge, and powering innovation, announces the availability of AI-disambiguated data and enriched metadata, for researchers and institutions, within RightFind Navigate through a pilot for its customers. CCC also announces several powerful new features of the RightFind Suite.

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What Tech Trends Do Life Sciences Marketers Need to Know About?

PM360

Dstillery, a custom audience solution, predicts impression opportunities through AI modeling that identifies patient patterns without using any cookie-based identification. Through generative AI and fine-tuning, initial drafts of copy for various customer channels can be created almost instantaneously.