Pharma Marketing Network

JULY 25, 2023

Ads Manager is a powerful platform that can help pharma companies reach their target audience and achieve their marketing goals. This means targeting your ads to people who are most likely to be interested in your products or services. One of the ways to do this is to customize your audience.

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World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?

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Healthcare Success

JANUARY 5, 2024

Managing a PPC strategy for any sized business is complex and challenging. In this guide, I present actionable insights for effective multilocation healthcare PPC. Do they offer new services, treatments, or procedures? Are there specialists or extenders on staff? Did they recently upgrade their technology or equipment?

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PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” With AI-powered chatbots and services, patients can access the information they need more efficiently.

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LEVO Health

OCTOBER 6, 2021

In the rapidly changing world of healthcare, a healthcare marketing agency is essential to running a successful medical practice. Without a marketing agency, it is extremely difficult to attract new patients or even retain current patients. Build Your Website. Maintain Your Online Presence . Consistent Blog.

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Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical companies hold permission to market their products directly to consumers. The direct-to-consumer marketing companies for pharmaceuticals are increasingly moving online as it supports the digitisation of information, enabling patients to take control of their health. No product is mentioned for help-seeking advertising.

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PM360

OCTOBER 26, 2023

Klick Health announced that admired market access professional Ellen Cappellino has joined the agency to further build out its value, access, and reimbursement capabilities and help transform the healthcare experience for patients. I was drawn to Klick’s world-class team and technological capabilities,” she explained.

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Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. They build relationships, understand needs, and offer tailored solutions to these healthcare providers. Contact Rep-Lite For Unmatched Talent Management!

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Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

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Healthcare Success

SEPTEMBER 7, 2022

Welcome to step four of our “Marketing to Doctors” blog series. healthcare businesses, device and supply companies, SaaS, etc.) market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Invest in Email Marketing to Doctors. Doctors are extremely busy.

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Doctors Distribution Marketing Media 101

PM360

JUNE 11, 2022

What is the latest in the social space? That is what PM360 wanted our readers to tell us, especially as it relates to life sciences marketers. But social media is still an important channel for healthcare marketers to reach relevant HCPs and patients. New Advertising Strategy: Radius Marketing.

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Clarify Health

FEBRUARY 13, 2024

In healthcare, the ability to predict future demand with precision is not just a competitive advantage. For many hospitals and healthcare systems, it’s a necessity for survival. Optimizing resources to meet the moment calls for strategic planning powered by healthcare data analytics and effective demand forecasting.

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LEVO Health

MAY 9, 2023

Healthcare marketing can be challenging, but it’s essential to the success of any healthcare organization. Whether you’re a small private practice or an extensive hospital system, your marketing campaigns should be measured and evaluated regularly to ensure they effectively achieve your business goals.

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InCrowd

MAY 22, 2023

Marisa Meyers is the Director of Digital Marketing at Apollo Intelligence, learn more about her below! As the Director of Digital Marketing, I design, implement, and measure digital marketing strategies for Apollo and its commercial brands, InCrowd and Survey Healthcare Global. Tell us about your role. Literally.

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Rep-Lite

NOVEMBER 14, 2023

Success in medical sales requires resilience, adaptability, and the ability to build lasting relationships with healthcare professionals. Medical sales involves selling a wide range of medical products and services, such as pharmaceuticals, medical devices, diagnostic equipment, medical software, and healthcare solutions.

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PM360

OCTOBER 13, 2023

To discover how technology is affecting the jobs of life sciences marketers we turned straight to the source—our readers. Will Big Tech’s moves within healthcare force the industry to change how it operates? Will Big Tech’s moves within healthcare force the industry to change how it operates? Here are the best responses.

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PM360

APRIL 22, 2024

There was also a shift to omnichannel marketing, when pharma shifted from traditional channels to digital-first marketing amid pandemic constraints, using social media and online campaigns to engage HCPs and patients virtually, reflecting a broader embrace of digital strategies.

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LEVO Health

APRIL 11, 2023

As a healthcare practice, your online reputation is crucial to attracting and retaining patients. Therefore, responding to positive and negative online reviews is essential to building trust, managing your reputation, and increasing patient engagement.

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Healthcare Success

JULY 31, 2023

In this blog post, I’ll share ten targeted marketing campaigns to help you increase patient engagement. According to the National Library of Medicine, patient engagement involves developing and fostering a collaborative patient-provider relationship to actively engage healthcare consumers in their decisions. What Is Patient Engagement?

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Referral MD

DECEMBER 1, 2023

Managing dental referrals can be tedious, involving phone calls, emails, and endless paperwork. How to improve dental practice efficiencies with software and grow your business with marketing. The three main reasons dentists should be focused on mobile marketing are: 1. How can these marketing goals be achieved through mobile?

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PM360

SEPTEMBER 21, 2023

Last we spoke, executing omnichannel digital media using programmatic as the foundation was the topic. But we cannot talk about the media channels and how to connect them without talking about the creative. It has an outsized impact on your media plans’ performance and we need it to drive success. Your brand is secondary.

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PM360

SEPTEMBER 23, 2022

NEW YORK, NY, September 23, 2022: PM360 , a leading life sciences marketing industry trade publication, announced the winners of their 14 th annual Trailblazer Awards during an event held at Gotham Hall in New York City on Thursday, September 22, 2022. CEO OF THE YEAR: SUPPLIER/VENDOR OR SERVICE PROVIDER. MARKETER OF THE YEAR.

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Healthcare Success

JANUARY 3, 2023

I’ve noticed that most people tend to focus on only one of four variables when optimizing their digital marketing results. Campaign Management (e.g., search engine marketing, SEM, pay-per-click, or PPC). Consumer knowledge of your service or product (after all, no one searches for something they don’t know exists).

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Healthcare Success

MAY 2, 2022

As more businesses favor social media channels for timely business communications, you may think press releases have become outdated or old-fashioned. What’s more, consistently distributing press releases to the right media outlets allows healthcare organizations to build credibility with journalists and patients. .

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Pharma Marketing Network

NOVEMBER 4, 2021

Jim Lefevere is an award-winning highly-influential agile intrapreneur with over 20 years of expertise in the consumer goods, startups, medical device, and healthcare industries. Jim has enjoyed a very diverse and successful career with progressive growth in leadership, global marketing, digital marketing, and strategy development.

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PM360

SEPTEMBER 15, 2022

To incorporate the patient voice in marketing efforts. To work directly with patients to develop medications, service offerings, information toolkits, and anything else that could address their unmet needs. But battling information asymmetry is one of the best ways to address the ongoing inequities in our healthcare system.

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Clarify Health

SEPTEMBER 14, 2022

The top 20 emerging solutions were selected by healthcare leaders across the county with the help of KLAS. Solutions were evaluated based on their potential to disrupt the healthcare market and rated by how well they could impact the Quadruple Aim of Healthcare.

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LEVO Health

AUGUST 22, 2022

As the healthcare landscape evolves, patients become increasingly proactive in seeking information and taking charge of their health. This shift has had a profound impact on the success of various healthcare marketing strategies. As a result, one of the most powerful, innovative tools is marketing automation. .

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Placed strategically, the QR code does wonders for marketing.

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Rep-Lite

JUNE 28, 2023

In today’s ever-evolving healthcare landscape, the demand for skilled medical sales professionals is skyrocketing. According to recent statistics, the global medical technology market is projected to reach a staggering US$570.70bn in 2023. Each sector has its unique dynamics, market trends, and customer base.

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Medico Reach

JULY 13, 2022

In the 21 st century, with the advent of various marketing tactics, it can be rather overwhelming to draw up an effective marketing strategy. It’s an even more complicated space for the medical device market. Therefore, drawing up a medical device marketing strategy can often become a hassle. Create a Buyer Persona.

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Clarify Health

MAY 18, 2023

It leverages Clarify’s data assets, including claims, clinical, and social determinants of health data across 300 million patient journeys to shine a light on important healthcare issues and explore trends. Media Contact Angelica English clarifyhealth@pancomm.com

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Healthcare Success

MAY 2, 2022

As more businesses favor social media channels for timely business communications, you may think press releases have become outdated or old-fashioned. What's more, consistently distributing press releases to the right media outlets allows healthcare organizations to build credibility with journalists and patients. .

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PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.

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Rep-Lite

FEBRUARY 16, 2024

In healthcare, knowing how to grow a sales team can facilitate the success of any healthcare organization. Qualitative: Assess soft skills like communication, teamwork, problem-solving, and leadership through peer feedback, manager evaluations, or self-reflection surveys.

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LEVO Health

AUGUST 8, 2022

In the last decade, technology has revolutionized the field of healthcare. With the ongoing pandemic only escalating our reliance on technology, patients now turn towards digital channels more than ever before for their healthcare needs. Offer Telehealth Services . Personalize Your Content. Provide a Live Chat Feature.

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Nixon Gwilt Law

FEBRUARY 14, 2024

Offered by Meta’s Pixel and Google Analytics, and by many social media platforms like Instagram and TikTok, tracking technologies are the workhorse behind tailored advertising (e.g., behavioral advertising) and marketing analytics on consumer-facing websites. Tracking technologies (pixels, cookies, etc.)

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