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Survey reports on falsification of medical devices

European Pharmaceutical Review

A new report by the Committee of Experts on minimising the public health risks posed by falsified medical products and related crimes (CD-P-PH/CMED) shares insight on how authorities perceive and address the falsification of medical devices. Survey findings Survey responses confirmed the existence of falsified medical devices.

Medical 91
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Oncology DTC: Opportunities

World of DTC Marketing

However, about half of patients (51%) surveyed reported challenges in identifying which information sources are trustworthy. Sharing resources and information and contextualizing it appropriately may help physicians keep their patients engaged beyond the appointment and ensure they are empowered during treatment discussions.

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New Research Reveals Three Ways Pharma Can Better Prioritize Payer Audiences

PM360

Results from Spherico’s annual PHDM survey point to an evolution in how payers want to communicate with pharmaceutical companies and what they want to talk about. According to our survey respondents, payers are dealing with many of the same challenges in 2023 that they faced in recent years.

Pharma 92
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Marketing to Type 2 Diabetes Patients: How Pharma Can Increase Treatment Awareness, Improve Outcomes

PM360

Most patients are receptive to trying prescription medications to manage their type 2 diabetes, with Phreesia survey data showing that 87% of diabetics have tried insulin or non-insulin prescription drugs to treat their condition. Patient satisfaction with those drugs also is lower than with some less-recognized products.

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The Imperative for KAM in Pharma

PM360

Despite these organizations’ size, pharma sales representatives remain severely constrained in their ability to reach the physicians who prescribe our products. ZS surveyed administrators from major U.S. As a consequence, pharma companies will need to rethink team sizing and resource allocation to accounts. Understanding Trends.

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Smart Walking Stick for Visually Impaired People

Medgadget

The system employs cameras to visualize the environment and items within it, such as products in a supermarket, and uses AI to identify objects and provide guidance for the user. The stick can provide verbal and haptic prompts to help the user to move closer to a desired product on a supermarket shelf, for example.

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3 reasons it’s time to shift the paradigm for real world data in pharma

Prognos Health

The world of RWD is set to explode with expanding data sets and an increasing variety of data sources, including: digitized medical records, lab results and documentation, claims and billing transactions, product and disease registries, device-generated patient data, and more.

Pharma 52