Effective Pharma Ad Types & Stats
Pharma Marketing Network
MARCH 25, 2023
Pharmaceutical advertising is a crucial aspect of promoting and marketing drugs to the public. Direct-to-Consumer (DTC) Advertising: Direct-to-consumer advertising is the most common type of pharmaceutical advertisement. According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2
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