article thumbnail

Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry

Pharma Marketing Network

Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry Content marketing is a long-term strategy that can help businesses of all sizes generate leads, increase brand awareness, and drive sales. In the pharmaceutical industry, content marketing can be particularly effective for driving sales.

article thumbnail

MHRA warns of serious eye-related adverse events after Dupixent use

Pharmaceutical Technology

On 29 November, the UK’s Medicines and Healthcare products Regulatory Agency (MHRA) warned of some new and potentially serious eye-related side effects associated with Dupixent, an interleukin (IL)-4/13 inhibitor drug used in the treatment of numerous allergic indications such as atopic dermatitis, asthma and nasal polyps.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Use Of Qr Codes For Patient & Physician Support

Celeritas

Many hospitals want to support their physicians in expanding their expertise by providing useful educational resources. Clarity about Medication: Drug counterfeiting is a major issue in the pharmaceutical industry. This will confirm the company name alongside the date of expiry, contents, and possible side effects.

article thumbnail

The Inside Track on Pharma Sales: Incentives, Expectations, and Reality

Contrarian Sales Techniques

It's about educating physicians on the latest innovations, sharing the benefits and potential side effects of new drugs, and ultimately, ensuring the right medication reaches the right person at the right time. That's my pharmaceutical sales description in a nutshell. These aren't just about rewarding sales volume.

Sales 52
article thumbnail

Improving Patient Portal Engagement with Pharma Content

PM360

In their “Pharma and the connected patient report,” Deloitte suggests that pharma-created portals can add to the patient experience, provide additional support to physicians, and positively impact population health. As it turns out, 43% of physicians believe pharmaceutical companies do a bad job with their digital resources.

Pharma 105
article thumbnail

Patient adherence – the key to restoring trust in pharma

pharmaphorum

Despite this, pharmaceutical companies have not won over public trust. A recent study found that only 48% of participants expressed trust in pharmaceutical companies. The perceived lack of transparency in the pharmaceutical industry is a major contributor to the overall lack of trust.

article thumbnail

The FDA and Aduhelm: WTF?

World of DTC Marketing

Therefore, I find it hard to understand how so many physicians could show “strong interest” in prescribing a drug with so many questions vs. answers. What’s more, 40 percent of those subjects suffered side effects, including severe brain swelling. government. government. Natalie Shure, The New Republic.

FDA 218