World of DTC Marketing

JANUARY 1, 2022

1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections. People don’t want to lose weight through diet and exercise if they can lose it through a prescription drug.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

JULY 1, 2021

SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. Online ads for prescription drugs are unique.

Side effects 217

Side effects Doctors Prescription Media 217

World of DTC Marketing

JULY 21, 2021

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. 2wo: DTC marketing is one of the reasons prescription drugs cost so much. DTC ads raise awareness around health conditions.

Marketing 285

Marketing Prescription Side effects Doctors 285

World of DTC Marketing

MAY 16, 2022

When it comes to losing weight, Americans want shortcuts, and if it’s a prescription drug, it doesn’t matter. Mounjaro, Lilly’s new diabetes drug, is sure to be in high demand initially after launch, but patients should be aware of its side effects. Will patients look past those side effects to lose weight?

Food and Drug Administration 218

Food and Drug Administration Side effects Pharma Prescription 218

World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

Marketing 265

Marketing Side effects Prescription Media 265

World of DTC Marketing

AUGUST 4, 2021

SUMMARY: People are going online more and more to sarch for health information after seeing a DTC pharma TV spot. Pharma websites are not consdiered a top resource for infromation on new products. It’s more about weighing the benefit against the potential side effects. In the past, the cost was a key issue.

Side effects 279

Side effects Marketing Insurance Pharma 279

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. Nowhere is this clearer than in pharma DTC TV ads. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

JULY 8, 2021

More conversations are happening on social media, and pharma seems to be immune to the conversations. One consistent learning from ALL the research I have been involved in is that patients pick up when death is listed as a side effect and stay far away from the product. Agencies are equally responsible for bad DTC TV.

Side effects 297

Side effects Media Pharma Prescription 297

World of DTC Marketing

FEBRUARY 4, 2021

prescriptions of finasteride, as the drug is known, for hair loss increased to over 2.4 Food and Drug Administration (FDA) is meant to help patients and warn of potential drug side effects but a Vice report indicates something more. The post Thursday pharma headlines appeared first on World of DTC Marketing.com.

Pharma 180

Pharma Food and Drug Administration Side effects Safety 180

World of DTC Marketing

AUGUST 31, 2021

Drug side effects are among the most talked about in social media, and patients are more concerned about side effects. They may not be willing to risk potential side effects like pancreatitis. I can’t help but feel that these issues will carry over to newly approved prescription drugs.

Side effects 130

Side effects Media Prescription Pharma 130

World of DTC Marketing

JANUARY 20, 2022

Many pharma brands are making mistakes when calculating and ranking channel value. Pharma has historically focused a significant portion of its marketing budgets on paid search. Even today, pharma continues to waste money on paid search when online health seekers prefer organic search results. and recent privacy regulations.

Digital Media 232

Digital Media Media Pharma Doctors 232

World of DTC Marketing

JANUARY 7, 2022

When they say compare prescription drug prices, they mean the cost of a prescription if you aren’t using insurance. Supossidly Good Rx has “relationships” with most top pharma companies, but that relationship may be to say “hello.” And advertising? ” It’s not a coupon.

Prescription 222

Prescription Insurance Side effects Medical 222

World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. billion in 2018, and is expected to grow at a CAGR of 7.20% to reach $86.01

Pharma 181

Pharma Doctors Side effects Prescription 181

PM360

JULY 26, 2022

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. However, only 32% of patients trust pharma-developed apps.

Pharma 105

Pharma Patients Healthcare Provider Physicians 105

World of DTC Marketing

FEBRUARY 9, 2021

In clinical trials, how many people experienced a listed side effect? 9ine: “Why aren’t pharma websites updated?” In the top pharma product websites that we showed groups, they really disliked the website’s overall appearance and described it as “cold and unappealing.”

Pharma 180

Pharma Side effects Medical FDA 180

World of DTC Marketing

DECEMBER 2, 2021

Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? What people seem to be interested in are drug side effects vs. efficacy. Consumers often don’t make rational choices when it comes to products, including prescription drugs.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

MARCH 29, 2021

While it’s true that traffic on pharma websites is good, how these websites affect behavior has changed. 1ne: Pharma websites need to focus more on key benefits as perceived by patients beyond medical terms. 1ne: Pharma websites need to focus more on key benefits as perceived by patients beyond medical terms.

Media 182

Media Side effects Doctors Prescription 182

World of DTC Marketing

AUGUST 6, 2021

Over one-third struggle with basic health tasks, such as following prescription-drug directions. This is a huge opportunity for pharma to help patients. Less than half of Americans are proficient readers, and only 12% are considered by the country’s health department to be “health-literate”. Nearly 36 percent of adults in the U.S.

Side effects 270

Side effects Education Patients Prescription 270

Pharma Marketing Network

MARCH 25, 2023

This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects. “Direct-to-Consumer Advertising of Prescription Drugs.” “The Impact of Direct-to-Consumer Advertising on Prescription Drug Spending.” ” U.S.

Pharma 52

Pharma Food and Drug Administration Prescription Pharmaceutical 52

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. The FDA should require every pharma product website to devote part of its content to prevention and the importance of exercise.

Insurance 200

Insurance Doctors Side effects Pharma 200

Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. What Pharma Marketers Gain.

Marketing 52

Marketing Pharma Leads Education 52

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. The debate around the effectiveness of DTC is still very active. Online research is used to evaluate new prescription drugs.

Prescription 249

Prescription Doctors Side effects Marketing 249

pharmaphorum

JANUARY 31, 2023

Medication is a staple of modern medicine, with almost 50% of adults in the United States taking at least one prescription medication. Additionally, when patients are prescribed medication, they are often unaware of the mechanism of action, potential side effects, interactions, and contraindications.

Patients 52

Patients Pharma Side effects Education 52

Pharmaceutical Technology

SEPTEMBER 8, 2022

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. Pharmaceutical Technology has listed the top speciality pharmacies in pharma based on its intel, insights, and decades of experience in the sector. Patient education and medication adverse effect counselling.

Specialization 45

Specialization Leads Pharma Side effects 45

World of DTC Marketing

MAY 17, 2021

Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. NOBODY goes to a pharma website and says “I’m going to ask for that drug!” Pharma websites need to evolve.

Marketing 155

Marketing Media Side effects Prescription 155

World of DTC Marketing

DECEMBER 28, 2020

Let’s be clear about pharma product websites. Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions. HCP’s want to ensure they are aware of the risks and possible side effects of new therapies. Having just a website is not enough.

Doctors 296

Doctors Side effects Marketing Electronics 296

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

Physicians 98

Physicians Marketing Medical Prescription 98

pharmaphorum

NOVEMBER 25, 2022

The FDA has issued a complete response letter (CRL) to Spectrum Pharma for poziotinib, its pan HER2 inhibitor for a form of lung cancer, according to South Korea’s Hanmi Pharma, which originally developed the drug.

FDA 92

FDA Side effects Prescription Recruitment 92

PM360

AUGUST 9, 2022

The combined solution enables health plans and self-insured employers to realize immediate pharmacy cost savings and near-term medical cost reductions by integrating Levrx’s plan-specific and real-time prescription insights into the Adhere Platform medication optimization offerings. Pharma Manufacturer Solutions. Vincent Keunen.

Prescription 105

Prescription Medical Side effects Patients 105

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. One participant summed up these perceptions by stating “It’s a pharmaceutical site, you know.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

World of DTC Marketing

OCTOBER 9, 2020

HERE’S THE PITCH: Guidelines surrounding effective frequency are different by every advertised product. For pharma products, effective frequency is, for example, the frequency at which someone is going to go online to learn more about your product. TV alone is not going to sell your product.

Marketing 139

Marketing Media Side effects Doctors 139

pharmaphorum

AUGUST 31, 2022

The treatment also has a 10-minute onset of action that, according to Future, is “demonstrably faster” than the orally-dosed active comparator (tadalafil) used in the study, and also avoids the potential side effects of oral drugs for ED, which can take 30-60 minutes to take effect.

FDA 52

FDA Side effects Prescription Medical 52

PM360

NOVEMBER 29, 2022

Typically, a drug label refers to any information provided with prescription drugs, as requested by regulators such as the U.S. Example: Top Pharma Company Using NLP to Explore Drug Label Data. Food and Drug Administration (FDA) or European Medicines Agency (EMA).

Food and Drug Administration 98

Food and Drug Administration Competition Safety Pharmacology 98

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

Prescription 98

Prescription Patients Pharma Doctors 98

Silver Line CRM

NOVEMBER 11, 2020

Effective measurement . There’s a lot of talk in pharma about creating the desired customer experience, and mapping that out with what interactions make up a customer journey, like doctor-patient conversations. Prescription lift. Specialty pharmacies coordinating prescriptions, refills, and shipments. Brand tracking.

Marketing 52

Marketing Pharmaceutical Side effects Insurance 52

PM360

SEPTEMBER 21, 2023

A generic here will improve access in OAB to a product with less side effects, which is especially important in the elderly population, Casberg noted. This product would be a more potent prescription version than the OTCs, Casberg notes.

Management 105

Management Manufacturing Sales Competition 105

PM360

AUGUST 9, 2022

The industry has been limited in its ability to implement creative solutions to engage and motivate patients because the FDA has strict guidelines for what pharma companies can communicate with patients. Yet, pharma companies spend more than $5 billion on patient support programs every year, and only 3% of patients are using them.

Medical 105

Medical Electronics Patients Healthcare 105