World of DTC Marketing

JANUARY 7, 2022

When they say compare prescription drug prices, they mean the cost of a prescription if you aren’t using insurance. Supossidly Good Rx has “relationships” with most top pharma companies, but that relationship may be to say “hello.” And advertising? ” It’s not a coupon.

Prescription 222

Prescription Insurance Side effects Medical 222

World of DTC Marketing

AUGUST 31, 2021

Drug side effects are among the most talked about in social media, and patients are more concerned about side effects. They may not be willing to risk potential side effects like pancreatitis. I can’t help but feel that these issues will carry over to newly approved prescription drugs.

Side effects 130

Side effects Media Prescription Pharma 130

World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. One participant summed up these perceptions by stating “It’s a pharmaceutical site, you know.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

World of DTC Marketing

AUGUST 6, 2021

Over one-third struggle with basic health tasks, such as following prescription-drug directions. This is a huge opportunity for pharma to help patients. ” Health literacy leads to higher healthcare costs, and it’s time to acknowledge that people want good, credible information in easy-to-understand English.

Side effects 270

Side effects Education Patients Prescription 270

Pharma Marketing Network

MARCH 25, 2023

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists. “Pharmaceutical Advertising: A Guide for Healthcare Professionals.” Sources: 1.

Pharma 52

Pharma Food and Drug Administration Prescription Pharmaceutical 52

Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. What Pharma Marketers Gain.

Marketing 52

Marketing Pharma Leads Education 52

pharmaphorum

JANUARY 31, 2023

Medication is a staple of modern medicine, with almost 50% of adults in the United States taking at least one prescription medication. Additionally, when patients are prescribed medication, they are often unaware of the mechanism of action, potential side effects, interactions, and contraindications.

Patients 52

Patients Pharma Side effects Education 52

European Pharmaceutical Review

JANUARY 25, 2024

They detail the medication’s intended use, proper administration, potential side effects and precautions. They are vital to ensuring the safe and effective use of medicines, making them an integral part of healthcare in Europe.

Healthcare 79

Healthcare Healthcare Electronics Safety 79

World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs.

Marketing 155

Marketing Media Side effects Prescription 155

Pharmaceutical Technology

SEPTEMBER 8, 2022

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. The expert services rendered by them help in improving patient outcomes, minimising costs of the healthcare system, improving medicinal adherence and persistency and saving clinicians’ time.

Specialization 45

Specialization Leads Pharma Side effects 45

World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Let’s be clear about pharma product websites. Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions. Much has changed but a lot is also the same.

Doctors 296

Doctors Side effects Marketing Electronics 296

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

Physicians 98

Physicians Marketing Medical Prescription 98

PM360

AUGUST 9, 2022

One reason for this growth is an increasing demand for personalized healthcare technologies as patients look for advances in how healthcare is delivered following the pandemic. Unlike other formulary optimization solutions, Levrx delivers plan-specific and real-time prescription insights. billion in 2030 at a CAGR of 9.2%.

Prescription 105

Prescription Medical Side effects Patients 105

World of DTC Marketing

OCTOBER 9, 2020

HERE’S THE PITCH: Guidelines surrounding effective frequency are different by every advertised product. For pharma products, effective frequency is, for example, the frequency at which someone is going to go online to learn more about your product. TV alone is not going to sell your product.

Marketing 139

Marketing Media Side effects Doctors 139

PM360

AUGUST 9, 2022

The industry has been limited in its ability to implement creative solutions to engage and motivate patients because the FDA has strict guidelines for what pharma companies can communicate with patients. Yet, pharma companies spend more than $5 billion on patient support programs every year, and only 3% of patients are using them.

Medical 105

Medical Electronics Patients Healthcare 105

Silver Line CRM

NOVEMBER 11, 2020

In order to advance the effective delivery of healthcare for individuals, health information systems must work together within and across organizational boundaries. Internally, this means updating legacy systems and combining multiple data sources like ERP and marketing/sales systems needed to be effective. Prescription lift.

Marketing 52

Marketing Pharmaceutical Side effects Insurance 52

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Do you have to know how to get into pharmaceutical or pharma sales reps?

Pharmaceutical Sales 52

Pharmaceutical Sales Pharmaceutical Sales Interpersonal Skills 52

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

Prescription 98

Prescription Patients Pharma Doctors 98

PM360

SEPTEMBER 21, 2023

A generic here will improve access in OAB to a product with less side effects, which is especially important in the elderly population, Casberg noted. This product would be a more potent prescription version than the OTCs, Casberg notes.

Management 105

Management Manufacturing Sales Competition 105

PM360

JULY 13, 2023

Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. In fact, after learning about prescription medications on Healthline Media’s website, 69% of visitors say they are extremely or very likely to refill their current prescription. 1 About half of the general U.S. 1 References: 1.

Education 89

Education Medical Media Patients 89

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.

Patients 59

Patients Pharma Education Media 59

Quantified

APRIL 18, 2022

A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. Why is success in pharma sales so hard? Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines.

Sales 52

Sales Pharma Pharma sales reps Medicine 52

World of DTC Marketing

AUGUST 1, 2022

Democrats have been campaigning for 30 years on promises they’d let Medicare directly negotiate the cost of prescription drugs. Now, after the majority of voters want reduced costs for their prescription drugs, the bill seems ready to pass despite record pharma lobbying. They can be expensive and have serious side effects.

Healthcare 234

Healthcare Healthcare Insurance Prescription 234