Pharma Marketing Network

OCTOBER 6, 2021

Given their often niche content, pharma marketers must target smaller, more exclusive audiences to drive results while developing impactful creative. Instead of trying to find new sources of identity, pharma marketers don’t have to look far to replace audience-based targeting. Premium Placement Quality Allows Creative to Shine.

Pharma 98

Pharma Media Digital Media Marketing 98

World of DTC Marketing

JUNE 24, 2021

Pharma TV ads drive people online to search for more information. Safety pages on Pharma product websites continue to have high utility. As we have seen over the past few years, Pharma companies are a business, a regulated business, but still a business. I expect that to continue. ” They go online to learn more.

FDA 165

FDA Doctors Prescription Pharma 165

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. But is this really true across all DTC? What are the side effects?

Prescription 249

Prescription Doctors Side effects Marketing 249

Pharmaceutical Technology

SEPTEMBER 8, 2022

Pharmaceutical Technology has listed the top speciality pharmacies in pharma based on its intel, insights, and decades of experience in the sector. Patient monitoring for safety and efficacy. Prescription refill and renewal. Patient monitoring for safety and efficacy. Prescription refill and renewal.

Specialization 45

Specialization Leads Pharma Side effects 45

World of DTC Marketing

MAY 19, 2021

While AbbVie is a poster for everything wrong with pharma, what they have done doesn’t apply to ALL pharma companies. According to CNBC “AbbVie workers say they worry that the company is putting profits ahead of safety and the health of its U.S. 27 email outlining its process for bringing thousands of U.S.

Pharma 181

Pharma Prescription Patients Safety 181

European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. 1435 (“Affordable Prescriptions for Patients Act of 2021”), [link] gov/bill/117th-congress/senate-bill/1435/text; H.R. Actavis, 570 U.S. 136 (2013), [link] opinions/12pdf/12-416_m5n0.pdf.

Food and Drug Administration 52

Food and Drug Administration Pharma Prescription Manufacturing 52

European Pharmaceutical Review

NOVEMBER 15, 2022

As ISPE GAMP 5 Second Edition notes in the preface “Operating in a highly regulated industry may lead practitioners to apply prescriptive and rigid compliance-based approaches that are not commensurate with and not effective in managing any actual risk to the product and the patient.” Takeaways from ISPE’s GAMP 5 Second Edition update.

Manufacturing 86

Manufacturing Pharma Food and Drug Administration Safety 86

pharmaphorum

NOVEMBER 16, 2022

A Bloomberg article citing people close to the matter claims that Novartis is engaged in early discussions about the sale of the two units, which could raise billions of dollars in capital that could be reinvested into the pharma group’s pipeline. It has already decided to pursue a spin-off of generic drugmaker Sandoz.

Sales 114

Sales Prescription Medicine Media 114

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. The process of approval was simple: once the data showed the efficacy, safety and reliability to the regulatory agencies, the drug was approved. Pharma and bio-tech companies need to adopt more innovative market access tactics to succeed.

Marketing 91

Marketing Key account management Pharma Prescription 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. The process of approval was simple: once the data showed the efficacy, safety and reliability to the regulatory agencies, the drug was approved. Pharma and bio-tech companies need to adopt more innovative market access tactics to succeed.

Marketing 91

Marketing Key account management Pharma Prescription 91

Clarivate

OCTOBER 28, 2021

That’s why trademark analysts also assess for patient safety. The pharmaceutical naming process is extremely complex,” says Danielle Waterman, noting that a pharma company may consider a dozen or more names in search of one that’s distinctive as well as compelling. Get the full story.

Prescription 98

Prescription Safety Leads Medicine 98

European Pharmaceutical Review

JANUARY 25, 2024

Within the EU, patient information leaflets (PILs) are not merely a regulatory requirement but a cornerstone of patient safety. It emphasises its ability to make information interoperable with electronic health systems such as e-prescription and electronic health records.

Healthcare 84

Healthcare Healthcare Electronics Safety 84

PM360

NOVEMBER 29, 2022

Drug labels hold value for life sciences companies because they are rich, extensive documents that can be used across labeling, regulatory, safety, and medical affairs. Typically, a drug label refers to any information provided with prescription drugs, as requested by regulators such as the U.S.

Food and Drug Administration 98

Food and Drug Administration Competition Safety Pharmacology 98

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. One participant summed up these perceptions by stating “It’s a pharmaceutical site, you know.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

Contrarian Sales Techniques

FEBRUARY 23, 2023

While building and maintaining relationships with key opinion leaders (KOLs) and thought leaders is an essential part of a pharmaceutical sales representative's job, there have been cases where reps have misused their relationship with KOLs to influence prescriptions. Another example is the case of Purdue Pharma and the opioid crisis.

Ethics 52

Ethics Pharmaceutical Sales Sales Safety 52

PM360

AUGUST 9, 2022

The combined solution enables health plans and self-insured employers to realize immediate pharmacy cost savings and near-term medical cost reductions by integrating Levrx’s plan-specific and real-time prescription insights into the Adhere Platform medication optimization offerings. Pharma Manufacturer Solutions. Vincent Keunen.

Prescription 105

Prescription Medical Side effects Patients 105

Pharma Leaders

JUNE 21, 2023

It also includes safety data from 50 patients including six patients followed for six or more years. A Prescription Drug User Fee Act (PDUFA) goal date of 20 December this year has been assigned by the agency. It is claimed to be the longest follow-up of any gene therapy programme for SCD.

Food and Drug Administration 52

Food and Drug Administration FDA Prescription Food 52

pharmaphorum

DECEMBER 7, 2022

Pharma companies involved in the sale of heartburn therapy Zantac have won a key battle in litigation brought by patients who claim the drug caused them to develop cancer.

Prescription 73

Prescription Sales FDA Pharma 73

pharmaphorum

SEPTEMBER 6, 2022

The healthcare sector has a “moral imperative” to help people navigate the self-care industry, says pharma giant. Abbie Lennox, global chief regulatory, medical, safety and compliance officer for the organisation’s consumer health division, said she hoped it will “spark a conversation” around the need to promote science-led self-care. “We

Healthcare 64

Healthcare Healthcare Safety Medical 64

Pharmaceutical Technology

JANUARY 31, 2023

FDA director Robert Califf gave his prognosis for the pharma industry at this year’s JP Morgan Healthcare Conference in San Francisco over January 9–12. That leaves three years for pharma companies to prepare. Nonetheless, Cailiff expressed optimism about US innovation and adaptability in the face of these changes.

FDA 52

FDA Prescription Medicine Biopharma 52

Clarivate

OCTOBER 25, 2023

While more expensive than type 2 diabetes drugs, blood thinners follow a similar pattern of high prescription volumes. In both cases, a shift in formulary placement could lower prescription volumes and reduce member utilization. With 27.5% Providers therefore could find their buy and bill operations are in the red.

Prescription 52

Prescription Physicians Manufacturing Healthcare 52

Healthcare Success

MAY 9, 2022

The Resurgence of QR Codes in Health & Pharma. Suddenly the safety of contactless, hygienic interactions became a necessity. Prescription refills. Place QR codes on prescription medications, medical records, lab results, and anywhere patients may need additional information. . Drug Safety. Patient verification.

Leads 112

Leads Patients Healthcare Provider Healthcare 112

pharmaphorum

SEPTEMBER 30, 2022

The approval makes Relyvrio (sodium phenylbutyrate and taurursodiol) the first new therapy option for ALS – also known as motor neuron disease (MND) – since Mitsubishi Tanabe Pharma’s intravenous Radicava (edaravone) was cleared by the FDA in 2017. An oral version of edaravone was cleared this year.

FDA 77

FDA Doctors Patients Prescription 77

PM360

SEPTEMBER 21, 2023

Under the pathway, manufacturers can use safety and efficacy data from existing products in their applications for their own products. This product would be a more potent prescription version than the OTCs, Casberg notes. This pathway is being used to produce more naloxone products, which reverse opioid overdoses.

Management 105

Management Manufacturing Sales Competition 105

Pharmaceutical Technology

NOVEMBER 4, 2022

For example, digital twins of pharmaceutical supply chains can predict bottlenecks and give suggestions for how to respond using prescriptive AI. As such, a reconfiguration of the supply chain is regarded by industry experts as the only long-term solution to safeguard the pharma industry from further impact.

Biopharma 52

Biopharma Manufacturing Media Pharmaceutical 52

PM360

OCTOBER 13, 2023

Casey Cronin Life sciences marketers have a unique opportunity to connect with target audiences on an individual level and foster brand safety through AI advancement. Edith Hodkinson Our industry is well versed in how to use insights rooted in clinical behavior data—prescriptions, diagnoses, lab results, etc.—to

Marketing 64

Marketing Specialization Healthcare Healthcare 64

pharmaphorum

AUGUST 17, 2022

The first lawsuit claiming that gastrointestinal drug Zantac causes cancer has been voluntarily dismissed a week before it was due to come to trial, in an early victory for the pharma companies that will defend themselves from the allegations.

Sales 52

Sales Prescription Manufacturing FDA 52

PM360

JULY 13, 2023

Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. In fact, after learning about prescription medications on Healthline Media’s website, 69% of visitors say they are extremely or very likely to refill their current prescription. 1 About half of the general U.S. 1 References: 1.

Education 89

Education Medical Media Patients 89

PM360

AUGUST 9, 2022

The industry has been limited in its ability to implement creative solutions to engage and motivate patients because the FDA has strict guidelines for what pharma companies can communicate with patients. Yet, pharma companies spend more than $5 billion on patient support programs every year, and only 3% of patients are using them.

Medical 105

Medical Electronics Patients Healthcare 105

Healthcare Success

MAY 9, 2022

The Resurgence of QR Codes in Health & Pharma. Suddenly the safety of contactless, hygienic interactions became a necessity. Prescription refills. Place QR codes on prescription medications, medical records, lab results, and anywhere patients may need additional information. . Drug Safety. Patient verification.

Leads 52

Leads Patients Healthcare Provider Healthcare 52

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.

Patients 59

Patients Pharma Education Media 59

Contrarian Sales Techniques

APRIL 21, 2022

Medical Sales Representative (also known as MSR or MR or Medical Rep) in Malaysia is a sophisticated and confident salesperson who know the medical jargon to promote prescription and over-the-counter medicines. MRs are responsible for informing physicians about the company's products and the patients dosed with them.

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

Quantified

JUNE 28, 2022

For Pharma, the pandemic touched and disrupted every part of the business and created a unique challenge for the field force. On the one hand, patient need for access and business need to restore and accelerate sales and prescription momentum have never been more critical. 6 Steps to Improving Pharma Sales.

Sales 52

Sales Pharma Training Management 52

Clarivate

MARCH 17, 2022

How feasible is it to establish a drug’s safety for use in a population that may be unwilling or unable to participate in clinical trials? The health of pregnant people and their fetuses can be compromised if the dose/dosing regimen, safety, and efficacy of treatments used during pregnancy are not established.

Food and Drug Administration 10

Food and Drug Administration Safety FDA Ethics 10

PM360

DECEMBER 20, 2023

Additionally, it will delve into the current trends and challenges that pharma companies need to consider when devising successful market access strategies for this unique market. Medicines that are not listed in either Category 1 or 2, such as over the counter (OTC) and other prescription therapies (pembrolizumab, CAR-T therapy, etc.),

Marketing 105

Marketing Insurance Medical Manufacturing 105

PM360

SEPTEMBER 15, 2022

People get tired of feeling that they are their sickness; they’re tired of carrying the baggage of being a “patient,” and they want to be seen and treated like the person they are, not the prescription they take. Empathy needs to be a core strategic imperative for pharma brands. This is a tangible human challenge.

Patients 98

Patients Healthcare Healthcare Marketing 98

Pharma Marketing Network

MAY 3, 2023

This involves paying researchers and scientists to publish articles or conduct studies that support the use of a particular drug, while suppressing or ignoring research that casts doubt on the drug’s safety or efficacy. Powerful medicines: the benefits, risks, and costs of prescription drugs. Oxford University Press.

Pharmaceutical 52

Pharmaceutical Medical Prescription Pharmaceutical research 52